Tagged: website

Do You Need A Website?

If Your Business Doesn’t Have a Website Let Insiteful Solutions Help You Get Started.

In a shocking statistic it is estimated that just over half of small businesses in Canada do not have a website.  It can be easy to see how in this age of social media new companies may think they can skip this step.  But below are some reasons why every business-small, medium or large-should put time and effort into creating and maintaining a presence on the web.

It is your ‘Mothership’

Having a company website essentially provides you a place to share all the information about your company and how it can provide service to current or potential clients.  Even if you are not selling a product online, your website can literally communicate volumes about your business.  If your business is used to building personal relationships with client’s you may feel that a website is impersonal.  But a well designed website can engage your customers and provide them with superior service.

It is Cost Effective

Unlike the continuing financial upkeep required on keeping a ‘bricks and mortar’ place of business operating, your website – after the initial investment of its development – is incredibly cost effective.  A website provides your customers and would-be customers 24-hour access to your company and its offerings.  While social media can tick off several customer service boxes, there is no other platform in which to share a concise overview of your company.

Everyone’s Gone Mobile

The CRTC reported in the fall of 2015 that two thirds of Canadians use a smartphone.  With so many Canadians going mobile that most likely means your current or potential customers are looking at your website on a smartphone or tablet.  By creating a responsive website, you ensure that no matter how your website is viewed your information and how you branded your company’s message is clear and accessible.

Extension of Your Brand

Your company website can become an integral part of your overall brand.  From elements of design to how you launch and promote your offerings, your website can reflect every facet of your business.  With the decrease of printed material your website is often your main marketing tool.  By working with a design team that will take your brand into consideration you are communicating your message with every click to your site.

Understanding your Client

Beyond creating your basic website, you can choose to invest a little more and incorporate analytics into your site.  This will enable you to learn more about your client and other visitors to your website.  By learning what attracts them and how people navigate your website you can then fine-tune your offerings, develop your business and take it to the next level.

How to Get Started

Since 2002 Insiteful Solutions has worked with 510 companies across 93 industries to create websites to target and attract customers.  Insiteful Solutions is able to work with and guide customers through the development of their website from conception to launch.  Getting started couldn’t be simpler, we are happy to provide a free 30-minute consultation about how we can work together to get your company on the web.

Increase Your Website’s ROI Overnight With Great Call to Actions

The goal of a website is to educate people and prompt them to take an action. When people visit your site, what do you want them to do?

Everyone has unique goals for their sites and the content on it. Determining the perfect Call to Action (CTA) is one of the hardest tasks companies have on their plate. Do you want people to purchase a product, sign up for an email newsletter, request more information, or share content on social media. There are many paths we want people to take on our website and a strong Call to Action is a key part of making it happen.

First of all, it’s important to write great online content and have a design that encourages interaction. Having compelling and powerful Call to Actions will move people through your site to desired goals.

So, how do you create that perfect Call to Action that will be irresistible to click?

  1. Get to the Point – You know what you want people to do, so ask them to do it! People want to be told what their next logical step should be, so your Call to Action should be direct. Keep it simple. The best Call to Actions tend to be short and to the point. There should be no room for guessing what your Call to Action will do. Get rid of any jargon. Use direct language such as download, purchase, sign up and other similar terms.
  2. Be Interesting – People read a lot of content online. A good Call to Action will stand out from the rest of your content and encourage people to take an action. The people visiting your website are probably checking out your competitors online. You need to have Call to Actions that tells people that your action is interesting and special.
  3. Use Action Words – There’s no being passive when coming up with Call to Actions. You want to have Call to Actions that include a direct and instant action. Using action words will tell your visitors what you want them to do.
  4. Create a Sense of Urgency – Time can be your best friend online. You want people on your website to feel like they are missing a great opportunity if they don’t immediately click on your Call to Actions. Amazon does an amazing job at this. It’s not uncommon to see Call to Actions such as ‘Buy now and receive free shipping’ on Amazon and other successful websites. Simply adding time-related words such as ‘now’ and ‘today’ can dramatically increase the amount of people clicking on your Call to Actions.
  5. Don’t Make People Think – People want to be directed through your site. They don’t want to spend time trying to figure out how to navigate. A good website has seamless Call Actions built into the content. If you want people to sign up for your newsletter, tell people in your Call to Action.

Having strong Call to Actions is the quickest way to increase the ROI on your website. The best Call to Actions are easily understood at a glance, exciting, inviting and simple. Don’t be afraid to experiment. Review your web analytics on a regular basis and try different Call to Actions and see what your visitors prefer.