Topic: Web Design

Custom WordPress Theme – Is it for YOU?

Custom WordPress Designs

With so many ready-made themes available online, do you need a custom WordPress theme for your website?

Almost seventeen years after its first release, WordPress (WP) remains the most popular content management system (CMS) on the planet. WP version 5.9 has been downloaded over 19 million times, and this amount continues to grow.

WP is an open-source platform, easy to set up and manage. It also has tons of ready-made plugins to supply to almost any business to function online, plus a great number of themes to choose from.

What Is a Theme? A WP theme is a set of files that describe the way a website looks as well as the layout of content.

There are three possibilities when it comes to obtaining a theme.

  1. You can download a free WP theme from the official vendor’s website.
  2. You can purchase a premium theme on different websites.
  3. You can hire a professional designer and developer who will create a custom theme precisely to your requirements.

The Advantages

#1: A WordPress Custom Theme Must Align with Your Company’s Goals, Vision, and Content

You can find tons of beautiful-looking themes, particularly among the premium ones. You can adapt their appearance and layout, only to grasp that all your efforts have gone to waste: the theme doesn’t reflect your business goals or vision. It’s a very gentle matter that only true WordPress development professionals can handle.

Only after completing detailed research, examining through your business data, and realizing your key business needs will a custom WordPress theme developer get down to actual coding.

Customizing a ready-made theme to the necessary depth may take a lot of time with no guarantee of the anticipated outcome.

Custom WordPress Design

#2: A Custom WordPress Theme Will Make You Stand Out

If you use the same theme as another big company, even after altering the colors and content, your potential customers may not remember you and won’t be likely to return to your site the next time.

You may think that choosing a premium theme and adjusting it to your taste may set you apart from other companies in your industry. But the truth is, is that almost 15% of the market currently is taken up by just three premium themes. This means that even after making drastic changes to the theme you have purchased, its layout and features will bear a resemblance to the themes many other market players use.


#3: A Custom Theme Will Give You Security

Security is of the highest importance to any company. Regrettably, the Internet is swarming with cyber criminals of all calibers trying to exploit vulnerabilities in websites. One disadvantage of WP’s recognition is that it’s favored by hackers for their attacks.

How do cybercriminals usually get inside a WP website? By downloading a free theme or purchasing a premium one and breaking down its code in order to locate soft spots. Once they find those, all that’s left is to look for websites that use the target theme and sneak in through the security holes.

No hacker will be able figure out your custom theme’s code. While it doesn’t promise complete protection from cyber attacks, you can be sure that your custom WordPress website is safer than if you’d installed a free theme or purchased a premium one.

Custom WordPress Design and SEO


#4: A Custom WordPress Theme Is SEO-Friendly

Everyone wants to rank on the first page when your services or product is searched for. So, make your website SEO-friendly. While most ready to use WP themes, particularly premium ones, are shipped with search engine optimization structures, you’ll still have to put a considerable amount of determination to modify them in order to bring them up to the mark from an SEO standpoint.

Along with keywords, a website’s assembly is what promotes to better search engine visibility. When you’re having your custom WordPress theme built from the ground up, you have the chance to develop its structure from start to finish so that crawlers can easily find your content and website.

#5: A Custom WordPress Theme Can Be Updated

Updates are critical for any software. WP themes are no exclusion. They guarantee a theme has all the newest features as well as security patches that better protect a WP site against cyber threats.

As time goes by, though, a premium theme supplier may start disregarding updates, which means putting your website at risk. A custom WordPress theme is a different matter overall. All you have to do when you need to update the theme is to notify your developer. Therefore, the best user experience for your customers, and for you is a stable and secure custom WordPress website.


We hear one objection, and we agree, a custom theme is more expensive than a pre-made one. However, when business accomplishment is at stake, every dollar you spend for a custom theme is well deserved. Your custom WordPress website will look and feel like no other online, and always have the latest features for your consumers to appreciate.

Want to learn more about WordPress Development? We can talk about WordPress for hours, give us a call or drop us an email.

Custom WordPress Development by Insiteful Solutions your Markham, Toronto and surrounding area WordPress specialists.

WordPress Trends In 2022

Wordpress Trends

WordPress is a common content management system that has developed over numerous years. This platform functions more than 40% of the websites on the internet. As we set into 2022, we look ahead to the new trends that modernize the web development industry. Since its establishment, WordPress has been progressing and it offers exceptional elements to create future-ready websites. Being an open-source Content Management System (CMS), this permits WordPress developers to utilize convenient themes, plugins, and widgets. This is a ready and easy to use CMS that improves you to stay ahead of your competitors

Top WordPress Trends For 2022

  1. Voice Search

Voice Search has become a widespread trend for the eCommerce trade. A lot of smartphone users switch to Voice Search as an alternative of typing the products and services they are considering. It is crucial to make your WordPress website voice search friendly. It is vital to recognize user behaviors when constructing your WordPress website. Walk into the shoes of your possible audiences and imagine different ways in which you can grasp the voice search algorithm. Though writing the product descriptions, you should keep in mind what terms customers may be utilizing while seeking for those specific goods or services.

  1. VR & AR

Augmented Reality (AR) and Virtual Reality (VR) are game changers in the eCommerce industry. Online customers prefer to visualize the objects they desire to shop online for. An example is, a eCommerce shop that offers virtual trials for clothing could get more transactions as it becomes easier for the consumers to try out and possibly buy the products from retailers.

  1. Chatbots

Plenty of companies uses chatbots to enhance the customers experience and solve the customers’ questions quick. Chatbots are a fast and exciting way to manage the customers’ questions and present the correct information to the customers. Chatbots can also be utilized to support customers navigate a website and gather useful feedback. You can make contact with a prominent WordPress development business or even use an online chatbot constructor to produce more leads and expand your sales.

  1. Drag & Drop Builders

Industry experts believe that drag and drop website builders will remain to attract to the start-ups and small business owners in 2022. One can build a highlight-rich eCommerce website without any coding experience or expertise. Also, one can launch the website immediately using drag and drop builders. Such builders provide an opportunity to the users to examine how the site would look like. There are a lot of plugins that can be used with WordPress to add the preferred functionality to your site.

  1. Use of Videos

A lot of company websites use videos to advertise their products and services. Videos on websites is not a recent thing as it has been a popular trend for years. This trend will persist to attract to the audiences and brands who would invest in video headers and backgrounds to appeal to potential audiences.

  1. Minimalistic Designs

Minimalistic website designs suggest smooth navigation to the customers. Using flat graphics and white space offers great usability and this tendency will remain popular in 2022 also. In different words, Minimalism is a kind of design that concentrates on being simple and leaving out any unnecessary components in an object. There are many ways of designing minimalist designs. One of them is decreasing the number of colors in the design.

  1. Multipurpose WordPress Themes

WordPress proposes numerous various types of multi-purpose themes that can be used with important features to introduce an eCommerce website. Business owners can decide to build any type of website matching their exact needs. WordPress recommends modern multi-purpose themes that can be personalized to suit the correct business needs and preferences of business owners.

  1. One-Click Demo Import

As WordPress provides a one-click demo import alternative, the users can make sure the demo of the themes with a single click. It improves them save a lot of time and effort prior to choosing the theme for their WordPress website improvement. These exclusive features permit you to import all menus, categories, comments, posts.

  1. Mobile-First Websites

We can not ignore the significance of mobile-first websites in this new year of 2022. With the ever-increasing use of smartphones and tablets, developers and business owners need to focus on designing responsive websites to reach a larger audience.

  1. White Space

When it comes to building a WordPress website, using white space can attract the users and actually engage them as well. Supplying white space on the home page and the other pages of the website can enhance value to the website as it offers an uncluttered look and feel to your website. White spaces on the web pages have achieved tremendous recognition in the last few years and this trend will remain to grow in the coming years.


Being a well-known and common CMS, WordPress is used for building strong and scalable websites for businesses of all sizes and forms. WordPress development is a great choice for small-scale and large-scale companies. Whether you are planning to construct a website from scratch or looking for a new look, search for the best WordPress development company to help you with success. WordPress web development not only helps you get an awesome website but also helps you save a lot of money and time.

Want to learn more about WordPress Development? We can talk about WordPress for hours, give us a call or drop us an email.

Custom WordPress Development by Insiteful Solutions your Markham, Toronto and surrounding area WordPress specialists.


How WordPress Themes Impacts SEO

How WordPress Themes Impacts SEO

Ever question if WordPress themes influence SEO? You may not believe that the WordPress theme you want for your website and search engine optimization have a great deal to do with each other, but, the reality of the matter is that your website theme influences SEO.

Your WordPress theme has a massive effect on site speed and eventually how good your site executes in Google rankings.

At some moment in your website’s lifecycle, you will end up altering your WordPress theme so it’s vital to understand how a new WordPress theme can impact your ranking and the particular SEO components to keep your eye on.


WordPress Themes

A WordPress theme is basically the “skin” that suits over top of the CMS to describe the appearance and style of your website. In principle, the theme is the website design that individuals see and interact with.

The theme is a key image brand component that provides life to your website content and an important highlight that defines how user interface elements relate with website purposes.

There are infinite themes to select from to make your WordPress website distinctive. In fact, WordPress itself (at the time of writing) has over 8,800 free themes accessible.

Or, you can consider a financial strategy in your business for a premium theme from a marketplace like ThemeForest to choose one that suits your needs.

It’s essential to recognize two things here:

First, the theme you choose influences your SEO. Second, the theme can both negatively or positively effect where your site ranks in search engine ranks, as well as how your site operates from a user understanding viewpoint.


Themes Can Affect Your Bounce Rate

If your website design is not visually pleasing, your visitors are most likely to leave your website. If your website is inadequately organized and guests can’t find what they are looking for within the first 30 seconds, they will leave and look for a website that is simple to pass through and delivers clearer, faster answers to their request.

If your website traffic doesn’t remain on your page, it signals to Search Engines like Google that your website doesn’t present a positive experience or deliver value content. This strengthens your bounce rate, which damagingly influences your SEO.


WordPress Themes Impact Site Speed and Performance

The speed of your website is one more key ranking factor. Should your site have a lengthy loading speed, users will shut down that website and search for a website that offers a faster loading experience.

The final goal for your page speed should be 1-2 seconds, however, if your site loads under 3 seconds, it’ll still be quicker than about 50% of all websites.

Changing WordPress themes impact your SEO and the total loading time of a website, so it’s crucial to select one that loads as rapid as possible without compromising other crucial SEO aspects.

WordPress Themes Affect How Search Engines View Your Site

An additional reason why your WordPress theme is so important is that an inadequately developed theme can confuse search engines creating the achieving top rankings. The code behind the theme needs to be well constructed so a search engine can distinctly comprehend it.

The HTML tags should be placed correctly so that Google sees precisely what your website is about. When Google acknowledges that you are supplying value info and services to your guests, your SEO will instinctively develop.

Even after a theme change, there are various enhancements you can make to adjust your WordPress website. You can also execute various SEO best practices to preserve and enhance your website ranking.


Search Functionality

Your next WordPress theme may alter or eliminate the search functionality on your website. For example, if your existing website utilizes a search bar, guarantee your new theme establishes this function.

If you don’t have previously have a site search function and the new WordPress theme encourages it, combining it may have a helpful effect on your SEO rankings because it increases how navigable your WordPress website is – the simpler users can discover what they are looking for, the better.

You can make purpose of Site Search Tracking which helps you follow and understand what your web visitors are attracted in and maintain to enhance your website.


HTML for Search Engines

An essential part of an SEO-friendly theme is the HTML markup. Your latest theme must use proper HTML5 tags so the extremely vital components of your content are properly accentuated for Google.

For instance, if the title tags are near the end of your web page instead of at the top, Google won’t be happy (and your HTML won’t make sense). This can cause problems with the default managing of your site.

Professional web developers mostly fulfill with HTML coding value guidelines, but it’s vital to be informed and remain on top of all characteristics within new themes as some designers can cut corners or don’t follow SEO basics and it can create troubles for your SEO ranking.



Try to prevent themes that involve multiple plugins to operate correctly as this slows down your site’s speed and can harm your execution.

The brief answer is excellent themes do not need plugins to perform ordinary functions – be informed, and choose sensibly!


Look for an SEO-Friendly Theme

Some of the initial steps to altering your WordPress theme is to discover a practical theme that is SEO-friendly. This will assist you retain your overall SEO results to rank above average in SERPs.

Guarantee that the new theme for your WordPress blog or website has a rapid loading speed and provides your guests with a wonderful experience.

The theme code should be well-coordinated, picture sizes must be improved, and your other traditional SEO settings should be in place.


Test First

Before you go live with your latest theme, make sure you test it out before you execute. Find out what works and exactly how it may affect SEO.

Check how user-friendly and well-formatted your site is by creating a staging site. Ensure your plugin usage is minimum as too many plugins (especially unnecessary ones your website doesn’t need) only reduces the functionality of the site and the sites pace.

Take into consideration additional elements, like loading time, structured data, content formatting, and user experience.

Test and optimize, and maintain testing until you are absolutely positive all elements is SEO-friendly.


Find a Web Designer for Custom WordPress Design and Theme Development

The simplest approach to guarantee that modifying themes doesn’t have a damaging impact on your website’s ranking and SEO optimization, is to hire a web designer to design a custom WordPress theme.

How does this benefit you?

You don’t need to spend hours looking across 10,000+ themes for your WordPress website. You also don’t need to explore for an SEO-friendly theme.

There is no need to worry about your SEO settings, ensuring optimal image size, page load speed. Hiring a web designer permits you to devote time concentrating on your company while the experts take care of all the important functionality.

With a custom WordPress design, you can also guarantee you get all the functionality you want to run your company straight out of the gate.



Understanding how WordPress themes affect your SEO rankings is crucial. Let’s get you great results from the start. One mistake and you could website drop in the search results and your website is harmfully impacted.

Want to learn more about WordPress Development? We can talk about WordPress for hours, give us a call or drop us an email.