Topic: Web Design

Mobile-First Indexing

Mobile-First Indexing

Google mobile-first indexing for all websites starting September 2020

Google announced in their official blog that they are going to use mobile-first indexing for the whole web starting September 2020.

What is mobile-first indexing?

Mobile-first indexing means that Google uses the mobile version of a website’s content to rank pages. The search results will still be available for both desktop and mobile devices. However, the focus will be on mobile.

The reason for that is that most people search Google using a mobile device. Google began mobile-first indexing in 2016.

When Google switches your website to mobile-first indexing, it will see an increase in Googlebot’s crawling, while Google updates its index to your site’s mobile version. Depending on the domain, this change can take some time.

What’s the impact on your search engine rankings?

Google does not create a separate mobile-first index. They continue to use only one index. The contents of mobile pages will be used with Google’s ranking algorithms. The ranking of your web pages now depends on the content of the mobile version of your web pages.

If you use responsive web design, then the pages for desktop and mobile are the same. In that case, your rankings won’t change at all.

If you have mobile pages that are different from the desktop version of your web pages, your desktop rankings will change based on the content that can be found on your mobile pages.

What do you have to do now?

  1. Use responsive website design

If you have a responsive website or a dynamic serving website where the content and markup are the same on mobile and desktop, you do not have to change anything.

Google recommends responsive website design:

“While we continue to support various ways of making mobile websites, we recommend responsive web design for new websites. We suggest not using separate mobile URLs (often called ‘m-dot’) because of issues and confusion we’ve seen over the years, both from search engines and users.”

  1. Adjust your pages if you do not use responsive website design

If you have a site configuration where the primary content and markup is different across mobile and desktop, you should consider making some changes to your site:

  • Serve structured markup for both the desktop and mobile version.
  • Use the robots.txt testing tool to verify that your mobile version is accessible to Googlebot.
  • If you have only verified your desktop site in Search Console, add and verify your mobile version.

If you would like to find out more about how Insiteful Solutions can help you with responsive website design call us at 905-947-8235 or email us at info@insitefulweb.com.

Covid-19 Update March 25th, 2020

Insiteful Solutions COVID-19

To our valued clients,

We hope this email finds you and your families keeping well during these uncertain times. As you know, as of midnight last night the Government of Ontario has closed all non-essential businesses and services.

We realize this is going to affect many of you. If you require any assistance with messaging around how your business is dealing with COVID-19 to share with your clients please let us know how we can help you. We have writers on staff available to help craft your messaging to make sure your clients stay as engaged as possible during this period of time.

Fortunately at Insiteful Solutions many of our employees were already home-based and therefore we are able to provide all of our services to you during these challenging times.

Take care,

The Insiteful Team!

Understanding How to Build a Landing Page That Converts and Generates Online Business

Landing pages are one of the most important elements of an online marketing campaign, yet many businesses create pages that are lacking. A landing page is your customer’s first experience with your brand after they’ve seen one of your ads, read a social media post, or clicked on an organic search result. Your landing page needs to be flawless and entice visitors to travel further into your conversion funnel. If your landing page isn’t working, people who would normally purchase or subscribe are going to disappear from your website, wasting a lot of your time, energy and money.