Topic: Web Design

Website Maintenance and the Significance in 2021

Website Maintenance

Website Maintenance is important to maintain the security and integrity of your Marketing Investments

94% of people make the first impression of any brand or business based on the website design. The truth is, that percentage size, being so large, can not and should not be ignored.

Having a website that is set up properly and that looks professional, can be extremely challenging. It is recommended that businesses reach out and find a professional website design company that can create the website and maintain it for your company. In almost all cases, after the website has been launched, this website will always need to be maintained and updated to keep it running at 100%. It is recommended that you keep this in mind while creating a budget for your website.

Website maintenance is one of the most important factors to keep up to date. You always want to make sure that your website is offering the best optimal experience and maintaining a secure and safe website that all customers can trust.

Website Maintenance

What is Website Support and Maintenance?

Overall, most websites require regular check-ups, and this includes custom WordPress websites. A regular check-up would include, maintaining security, checking site performance and search engine optimization health. Reliable website maintenance is an indispensable element for all websites, but even more for E-commerce businesses.

If you are operating a CMS-Driven website, you will see that your host will constantly update the Core Software necessarily to ensure that their side, is updated so servers run securely. Once the core software is completely updated, any extensions or plugins on the website will need to be updated to stay current and congruent with the core.

To work with all updates and always having your website safe is a must. Creating a schedule that ensures you follow all updates, can save your website from becoming a victim to any security issues, performance issues, and functional issues. Every website has a different approach to marketing, operation, and monthly or daily needs, and so does the business as a whole.

Staying Updated with Software Changes

Different updates impact a website in many different aspects. Updates may come from plugins used for e-commerce purposes or different extensions used, customized or enhanced functionality within web designs or your SEO. There are also always regular updates on internet browsers, search engine algorithm updates, and server-level updates from your web hosting platform that all require stable website maintenance.

Updates can occur automatically and can alter various sides of the website content and correlated digital marketing. Other updates can and may need manual intervention and cross-referencing with your website configuration before completing the update.

How to Keep Your Website Safe and Secure

If your website content needs to pay specific attention to site security and data privacy, you most likely will need assistance and support from a professional website design company.  43% of small businesses fell victim to privacy harm. Cybersecurity is extremely important in order to protect your website from hacks, privacy breaches and automated bot attacks.

Web maintenance agreements ensure that a specialized level of proactive procedures and cybersecurity are executed and avert attackers from obtaining access and producing major destruction to your brand or business.

Data Tracking & Website Analytics

No matter what your main purpose for your website may be, it is safe to say that it creates important customer data that can and will be used to improve your business. Website maintenance will also play a major role in assisting in tracking and make sense of the data monthly so you can apply the data to its full potential for your business.

This data provides doable ideas and recommendations for improving user experience, marketing, and enhancing a variety of web pages. When tracking page clicks, click-through rates, or scroll events, you can observe users’ manners with the use of powerful click-mapping instruments to increase knowledge on how well your website engages with your audience and transforming visitors into customers.

Website Maintenance

The Best User Experience

Experience is gained by numerous elements within a website. Unexpected functionality or interactions, broken internal or external links, page load times, and broken page layouts completely influence your users’ experience on every single web page. All of these measurements influence your core web vitals score and signals search engines (and humans) to determine the efficiency of your site.

Accessibility is a very essential topic in the web design field in the present day. Staying current with accessibility standards involves regular website maintenance. All websites should abide by worldwide accessibility guidelines to ensure that all site visitors are able to peruse and traverse your site efficiently.

The Importance of WordPress Updates and Maintenance

If your site utilizes WordPress, you will require more specific assistance as there are numerous ways to further enhance and improve a PHP-driven website to produce the outcomes your company will weigh on.  With a dedicated WordPress maintenance agreement, personalized plugins and extensions will operate faultlessly and effectively at all times.

Website Maintenance – Do I Require a Website Assistance Agreement?

Specific duties must be completed every single week, each month, each quarter, and as well as yearly. Staying on top of each duty can easily become a full-time position for any business or brand owner to run a successful and properly maintained website for their customers and or clients.

There are various tactics for website maintenance services. Many web designers can customize maintenance plans to match the requirements of a small business.

Maintenance & Updates – Weekly

Weekly, your site should have the most important features checked over. Your web pages need to be able to load with no errors or broken links. Any contact or production forms must operate fully and convey information to the appropriate inbox.

404 Errors must be fixed the same day, if possible, as this can lead to a poor impression with customers trying to use the site and not being able to see all pages that should be offered.

Spam posts or comments on your site must be deleted if they have been included in your content database.

Content such as your business’s blog post and plugins should always be watched for updates that are required.

Maintenance and Updates – Monthly

High-level audits need to be done monthly. Establish what page content needs optimization, which post should be removed off the site, and evaluate any possible keyword cracks to plug in your digital marketing.

You need to be consistent in monitoring many elements including, Social media mentions, Security scans, Page speed and performance, A/B and multivariate testing, Search engine visibility, Usability and accessibility, Checking SSL certificates, Available or recommended security updates, Content Audit, Customer engagement and behaviour, Search engine optimization rankings. These are just some of the cloud-based SEO services or tools that can be easily added to your website by a web designer to signal any problems within your website so that you can effortlessly concentrate on and begin tackling problems before they cause sizable harm to your website and business.

Maintenance and Updates – Quarterly

Every quarter, you should review your website from top to bottom, to make sure you are able to assess the existing site’s data and take into account alterations to the user interface design and enhancements to further enhance your website and search engine visibility.

When examining your content, make sure you review your existing digital marketing and ads for the improvements to make superior use of your keywords and visual design elements.  Making slight adjustments to on-page components like web forms and popups can ensue in improved conversion rates.

Maintenance and Updates – Annual

Annual website maintenance is the most time-consuming out of all types of website maintenance. It is very straightforward, but with the aspects of it, you need the time. It requires an evaluation of all site content, keyword strategies, and designs.

While studying content, go through your site and complete a deep audit for grammar, typos, accuracy, and importance as ideas and best practices could have improved since you previously published your data.

Be sure to always ensure that your SSL certificate is renewed and active so that you do not leave your website open to harmful attacks.

Check over your domain name, and make sure that it is renewed before the expiry. Make sure to check over the active email addresses, and that they work so that clients can reach you and eliminated vacant accounts to declutter your server.


Businesses and websites go hand in hand. The truth is, most customers will find out about your business online, by searching Google or other search engines.

Reviews, ratings, comments that are online will always be taken into account, and you want to gain more customers by having a website that allows you to do so. Website maintenance and updates are necessary to keep your website up-to-date, running smoothly, and fully active.

Be Aware Of Job Scams

We Are Not Currently Hiring
**Please note we would never request your banking information as part of an application process for a job. We are being impersonated on Indeed and the fraudsters have been reported to the police. Thank you.


Have you ever wondered if a job is real or a scam? Sometimes, it can be hard to tell the difference. Here are some tip-offs to help you identify fake job offers and avoid job scams. Internet fraud is rampant, and scammers prey on job seekers. Your best defense is to do your research and report internet job scams.

Top 10 Internet Job Scam Warning Signs

Review these tips, so you can identify and avoid a variety of different types of internet scams designed to get your personal information and your money.

Too Good to Be True

Good jobs are hard to find. Like your mom always said, if something sounds too good to be true, it probably is. Here are some tip-offs that the ‘job’ is fake:


  • You didn’t contact them; they contacted you: They say they found your resume online. They either offer you a job right away or say they want to interview you. Sometimes the scammers will try to entice you by saying that you made the cut and they are interviewing the finalists for the job.
  • The pay is great: Here are two examples:

Healthcare Admin Assistant: “This is a work from home job. Work hours is from 9am-4pm Monday-Friday You will earn $45 per hour for this position, you are also expected online at Yahoo Messenger during working hours. We also offer flexible hours….”

Here’s a note from a reader about an Operations Officer scam: “I have never had anyone offer me a job working 20 hours a week, for $72,800 annually, without an interview or two or three. They don’t really say what you will be doing or where…The company address is in Spain.”


  • You get the job right away.: After a quick phone or Instant Message interview, the ‘interviewer’ immediately contacts you to offer you the job.

Scammers troll job boards looking for victims. To reduce the chance, you’ll get scammed, use job sites that have privacy policies and only allow verified employers to view the listings.


Vague Job Requirements and Job Description

Scammers try to make their emails sound believable by listing job requirements. Usually, these requirements are so ridiculously simple that almost everyone qualifies: Must be 18 years old. Must be a citizen. Must have access to the internet. (You wouldn’t be reading their email if you didn’t have internet access, right?) The job requirements don’t mention years of education or experience. As a rule of thumb, if it’s a real job, the requirements will be quite specific.

Job scam emails usually don’t include clear job descriptions, either. Many job seekers say that when they ask for a job description or list of job duties, they get the brush-off. The interviewer either ignores the questions or says something like “Don’t worry, we’ll train you.”


Unprofessional Emails

Some emails from scammers are well-written, but many aren’t. Real companies hire professionals who can write well. If the email contains spelling, capitalization, punctuation, or grammatical mistakes, be on your guard. Here’s an example submitted by a reader:

“The Human resources have just reviewed your resume due to the one you posted on are now scheduled for an interview with the hiring manager of the company.Her name is Mrs. Ann Jernigan; you are required to set up a yahoo mail account( and a yahoo instant messenger.”

In this example, the mistakes include:

  • Capitalization errors: ‘Human resources’ should be ‘Human Resources’, and ‘yahoo’ should be ‘Yahoo’
  • Punctuation errors: Commas, periods, and parentheses should be followed by a space
  • Grammatical errors: “Human resources have reviewed” should be “Human Resources has reviewed…”


Online Interviews via Messaging Services

Many attempted scams say the interview will take place online using an instant messaging service. The scammers often include instructions for setting up and contacting the hiring manager and may ask for confidential information.

If you’re applying for an online job and you’re told the interview will take place online via instant message, research the company and its representatives before you agree to an interview. And if you agree to be interviewed, ask detailed questions about the job during the interview. Don’t give out confidential information such as your bank account, credit card, or Social Security numbers. Don’t be fooled just because the interview questions sound real.

Emails Don’t Include Contact Information

If the email doesn’t include the company’s address and phone, it’s a good bet it’s a scam. And it’s a good bet it’s a scam if the interviewer makes an excuse for using a personal email address by saying the company’s servers are down, or the company is experiencing too many problems with spam, or the company hasn’t yet set up its email system.

Some scam emails will look like they come from real companies. One reader reported:

“The scammer’s email address was The real company email is”

Look at the email address carefully, then copy/paste it into the search box. You can also type in the word ‘scam’ after the email address to see if someone else has reported the company.


Search Results Don’t Add Up​

Before agreeing to an interview, do your research. If it’s a real company, you should be able to find information about the company by doing an online search. Finding information does not guarantee the company is legit, but if you can’t find anything, you can bet it’s a scam. One reader got a scam job offer from

“Firstly their email is very unprofessional; there is no signature at the end. When I checked for the company on Google, I found nothing, not even a website!”

Some scammers pretend to represent real companies. One of our readers reported that she received a job offer from ‘Proctor and Gambel’, but the real company is named ‘Procter & Gamble.’ Another reader says he was offered a job by someone who claimed to represent Gloprofessionals, but when he did his research, he found out it was a scam:

“ALWAYS contact the REAL company or business and ask if this employee exists, that is how I found out this employee was a fraud.”

Sophisticated scammers sometimes set up nice-looking websites—but looks can be deceiving. Try this: go to the Domain White Pages and type the company’s web address into the “domain or IP address” box and click the “go” button. The results will tell you the date when the website was created. If the website is less than a year old, be on your guard.

When searching for information about the company, search for both the company’s name and the email address. Also, copy/paste paragraphs from the email into the search box. Scammers may change the company name but re-use the other parts of the email, and it’s possible you’ll find an identical email posted online.


You’re Asked to Provide Confidential Information​

Some scammers ask for your bank account information to set up direct deposit or transfer money to your account, or ask you to open a new bank account and provide the information to them:

Other scammers will tell you to go to a website and fill out a credit report form or provide confidential information so they can “put you on the company insurance.” Identity theft scams try to get you to provide your Social Security number and birth date and other personal information.

Before entering personal information online, check to make sure the website is secure by looking at the web address bar. The address should be https:// not http://

Sending Money or Using a Personal Bank Account

Some readers say they’ve received checks that look like real cashier’s checks. They are instructed to deposit the check, keep some of the money for themselves, and send the rest of the money to someone else via Western Union or Money Gram. Then, a few days or weeks later, they get a call from the bank saying the check is fake. They have lost the money they sent. Here’s an example from a reader:

“Once you receive the check, First of all, I want you to head right away to your bank and get the check cashed. Deduct your first-week pay which is $500, and Deduct extra $100 for the Money Gram sending fee and proceed to the nearest Money Gram outlet around you to make payment to my wife travel agent.”

Some scammers ask to use your personal bank account to transfer money from one account to another account. It is called money laundering, and it’s against the law. Other scams ask you to receive and forward packages from your home. These packages might contain stolen goods or illegal substances.

They Want You to Pay for Something​

Legitimate companies don’t ask for money. If you’re told you need to purchase software or pay for services, beware. Here are three examples:

  • Buy this software: “They were offering $15 hr for training and $24.75 to start. I was so excited to work from home and actually be paid a decent wage. The interview went well, and I was told I have the job. YAY! Then I was told that they were going to send me a brand new HP laptop for work, but I needed to pay for the software for it. I thought not a problem; I’ve had to upgrade in the past for jobs. Well here is the RED FLAG! We need you to send $312 Western Union for software costs…”
  • Pay for a credit report: “The job will require you to work in a high financial environment, so it is our corporate policy that we perform financial verification check on all employees to ensure applicant registration info. Its corporate policy that we have applicants sent through our link, so we are compliant with the U.S employment standards act… Fill out the form and indicate that you want the free report.” Here’s what a reader had to say about this scam: “…These companies are using the internet to first get a job seeking people to use their site and then be told they need a credit check to apply for a job thru their site, then that company charges an unauthorized fee on your credit card which you used to pay a $1.00 and one time fee for the credit check. Preying on those who can least afford it! Shame on you!”
  • Pay to have your resume reviewed: “You have a lot of strong, relevant experience and are an excellent candidate although it would be best to improve your resume before doing anything with it. I can refer you to a resume writing expert that can improve your resume to the standard we are looking for, and I believe he charges around $150 or so…”

Your “Gut” Says It’s a Scam​

Researching the company is your best defense, but some scammers are very clever. If you start to feel that things aren’t right, trust your intuition. Ask questions and pay close attention to the answers.

Slow the process down and don’t be pressured into making a commitment or giving out personal information. Do more research. If it turns out to be a scam, report it to the authorities.

Insiteful Solutions – Here to Help During this Difficult Time

Insiteful Solutions COVID-19

At Insiteful Solutions, we remember what it was like when we first started nearly 20 years ago. With a limited budget and operating out of our house, like so many other start-ups, we worked with what we had to build our business. Like all businesses, we have had our highs and lows and we consider ourselves fortunate to have become one of the leaders in online marketing in Canada. At the onset of COVID-19, we immediately mobilized to help our clients in any way we could. As many of our staff were already working offsite we had the ability to reach out quickly to make sure our client’s websites, digital marketing platforms, social media accounts and e-commerce sites were all working seamlessly.

As COVID-19 drags on we are acutely aware of the challenge businesses face. With an unknown end date of the pandemic, they are having to stay nimble and adjust their working models in all attempts to keep things afloat.

At Insiteful Solutions, we want to help.

If you are a business struggling right now we are offering very reasonable terms to help out small to medium-sized businesses. Internet marketing is one of the most affordable and best ROI. If COVID-19 is affecting your bottom line we highly recommend you contact us to discuss ways in which we can help you adjust to the new normal we are all experiencing.

There are numerous benefits to working with Insiteful Solutions to create or develop a comprehensive online marketing plan for your company. Here are some ideas of how we can get started:

Around the Clock Marketing

Online marketing campaigns function 24/7. No matter what country you are working in, your website, especially if you have an ecommerce component, can work at any time and in any time zone. So while you concentrate on other matters (or try to catch some sleep!) your website can be working hard to advance your business.

Blogging is King

Blogging has been around since the late 1990’s and Insiteful Solutions was one of the first companies in Canada to harness the power of blogging for our clients. While over 20 years old blogging is still the backbone of content marketing and you need a compelling blog to be successful. At Insiteful Solutions, we work with content creators to write and post relevant, consistent content. Many companies don’t realize that churning out 300-500 words once every other month is doing virtually nothing to help drive traffic to your site. Done properly, this inbound marketing strategy can bring in 12% more leads than companies that do not.

Blogging is tied directly with algorithms that build up your search engine ranking

which in turn assist people to find your company through a simple internet search. At Insiteful Solutions, we invest the time to write 1,000 – 2,000-word blogs on a monthly basis that include your keywords and interesting topics that bring focus to your business and the product or service you offer.

Insiteful Solutions Targeted Internet Results

Knowing who your customers and potential customers are is very useful when you want to communicate with them personally. At the onset of COVID-19, several of our clients wanted to send direct emails to their customers and clients. This personal outreach in invaluable. Insiteful Solutions can help you create systems to make sure you regularly capture customer information. While it might seem dated, sending personal emails or other communication to customers can strengthen your brand. The other important part of proper data collection is that you can tailor your outreach based on your customer’s demographic. The more you know about your customer the more you can anticipate their needs and sell to them. As of July 2020, it was estimated that 4.75 billion people used the internet – that’s 59% of the world’s population. Insiteful Solutions can help you reach your audience.

Global Reach

Whether you are a small, medium or large business a well-designed, up-to-date website allows your company to have an expansive reach all over the world. The pool of customers you can reach is limitless – by concentrating on creating a comprehensive online marketing campaign you can consistently work toward expanding your audience and with that garner new customers and clients.


In challenging times it might be an instinct to distribute resources to marketing and advertising. Traditional marketing vehicles of print, radio or tv can be incredibly expensive. Online marketing is far and above the move cost-effective way to reach potential customers. Insiteful Solutions has a team of designers, coders, social media experts and content creators that will design and execute an online marketing plan taking into consideration your business goals. Online marketing has a higher ROI than any other traditional marketing method. Your dollars will go farther with an online campaign.

Insiteful Solutions Can Help You

If you are struggling during these uncertain economic times you are not alone. With bankruptcies mounting and businesses closing Insiteful Solutions is dedicated to helping wherever we can. We are offering reduced rates and favourable financing options to help your business succeed. Located in Markham, Ontario we work with clients across Canada and around the globe. From small brick and mortar stores that want an online presence to companies on the Forbes 500, Insiteful Solutions can work with you to tailor a campaign to drive people to your site.

Please give us a call today so we can help your business design a targeted online marketing campaign that will help your company thrive and succeed.

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