Markham Website Design: Websites and the Future

Are you confident that if someone landed on your website right now, that they would be impressed by your Markham Website Design or ready to search for a new page in 10 seconds?

This is a very vital question you must ask every few months or so. Technology and trends change all the time. What was in last year, may not be in this year, always remember that.

The best policy for every entrepreneur is to stay in line with every change the world of technology has. And since most companies’ operations move online, its vital to know and be able to incorporate the Markham website design trends that exist in that present time.

 

New Trends

 

  • Dynamic Content

As customers, we want information that is relevant to us and is presented in the most accessible and brief way. Websites that display dynamic content have the highest engagement and conversion rates.

But what is dynamic content? This is information, visuals or data that are shown to users based on behaviours, geo location, or interests. So if I was using a website while in New York and then travel to Paris, the content I would see, will be different even though I am looking at the same page.

 

 

  • Accessibility and Availability

It’s the 21st century, its only logical as a society, we start taking various disabilities seriously and make it easy for disabled people to access information on the web. Websites need to 100% put focus into making all pages and posting accessibly and have available functionalities for different uses, and as well as a comprehensive design that caters to all.

 

  • Voice Activated Interfaces

Voice search has been growing all over the world for the past two years. More people everyday are starting to use voice assistants to look information up, rather that surfing search engines, such as Google. Therefore, the rise in voice activated uses on your website are inevitable. So, as a user, you should be able to speak to your website and tell it what you want to see.

 

  • Micro-animations

Previously, videos were the biggest trend of Markham website design. And don’t think they don’t matter anymore, videos are still the most engaging form of content, but they also could be slowing your website quite a bit. So, in this year of 2021 and beyond, we see micro-aminations taking the spotlight.

What is micro-aminations? Well, GIFS are one great example of micro-aminations. This type of content enhances the users experience and prompt website visitors to take actions.

 

  • Bold Colours

After the disaster of a year 2020 was, we all need more colour, positivity, and joy in our lives. That’s part of the reason why bold colours dominate the Markham website design trends in 2021.

Each colour sends a subconscious message to users and has a special meaning in costumer psychology. Do your specific research on colours and see which of them represents you and your company’s values.

 

  • Clear Message on Your Focus

Ever wonder what you really need on your company’s homepage? A great but short explanation. We are an ultra-customer society, and we don’t have time for stuff we don’t need to read or care about. Doesn’t matter the selling point, values and or missions, they need to be presented in one easy and simple but unique message, and be the first thing they see.

 

  • Data Vision

Larger percentage of the human population responds better to visual than word content. And while most of us care about information that is statistical, we often don’t understand what it means if we can see it. Data is a vital asset to display on your website in this year, but what would make you noticeable is envisioned data.

 

  • Dark Mode

It started with one social platform, Twitter. Then almost every social media platform jumped on the trend as well. Apple joined in with one of the recent updates of the IOS system. We can clearly see that it is a trend especially in Markham website design, and you should have it incorporated too. It has different uses, but it can be brought back to Trend #3. Accessibility and availability. It can allow users to strain their eyes less and reduce pressure. Which can cause headaches and long-term sight problems.

 

Continuing Trends

It’s not just about new, but popular continuing trends too. There are leading features and design requirements that have been important for many years and are going nowhere for a while.

 

  • Page Load Time

Page loading time has always been one of the most vital conditions for a well-optimised and transforming website. But if you could previously get away with a website that loads in 4 seconds or less, now you need to try even harder. A large portion of users report they will not stay on a website if the page takes longer than 2 seconds to load.

 

  • Lead Generation Forms

Social media is unleveled these days. Which is why your email list is one of the biggest business assets you can have. Successful websites in the 2020s have well-designed lead generation forms on their pages to help the growth of that list. Ask for the bare minimum of information that you need. In most cases it would be name and email address. In some cases, you may need age, or gender on some other data, but don’t go overboard.

 

  • Improved Chat Bots

Chat bots have been around for a long time now. Of course, they are going to stay, but to remain competitive online you need to make sure your bot sound more like human they before. The truth is no one like chatting to a machine, the more humanized and personalized the conversation is the better.

 

  • Interactivity

As we consume most days and time online, we are in ever-growing need of a two-way interaction between the brand and the customer. It’s crucial to provide interactive elements on your website, so that your visitors feel a sense of community you are building around your company.

 

  • Minimalism and Clean

This trend has been around all of 2020, and it stuck into this year as well. The reason is having to do with is psychology, the cleaner and more simplistic the design, the more space for mental activity and desire to discover the website more.

 

  • White Space

Don’t fill in all white areas on your website with colour or elements. Let users focus on the key information that you are trying to relay. More engagement, less distractions, more white space, and the best part; higher conversions.

Old News

Here are some past trends, that you should leave in the past. And if you still do some, try to look into changing to some newer trends that we listed above.

 

  • Video Background

Video backgrounds are in the past because they once were big in the past. Unfortunately, that sort of design is not trendy anymore. Plenty of reasons why but one of the most important is page loading time.

Video backgrounds make your pages considerably slower to load and if your traffic increases beyond a specific point, the website performance will not be what you want. You can keep the positive aspects of screen motion by adding mircoanimaton or 3D elements, which are still in trend currently.

 

  • Traditional Colours

Don’t be boring in your Markham Web Design. Even if you are aiming to suggest a feeling of extravagance and distinctiveness, add an attractive colour to the traditional white and black mix. You’ll see the contemporary edge you gave your website doing so.

 

  • Click-loops

If your visitors still need to click more than two times to get to what they want, you are not doing it correct. We can show you show to shorten the click journey as much as possible and present all the information in two clicks.

 

Now that we have shown you all the current, continuing, and old trends, we hope you have a better understanding of what your website needs to succeed in 2021 and the future. What your website communicates to an online audience is how they will perceive your business. First impressions are important online.

We are creative and we are not afraid to bring the latest online design methods to you.

Custom Website Development Markham, by Insiteful Solutions. Serving Markham, Toronto and surrounding areas.

Interested? Let’s talk Web Design!

Social Media Communication

Social media has become such great platforms for companies looking to communicate and expand with their consumers, and they provide an opportunity to deliver amazing customer service experience. Social media is useful for improving people’s ideas and impressions of the brand compared to conventional means of communications because when you solve problems for your customer online, thousands may see your response.

That being said, the risk of something going wrong can still exist. We’ve outlined a few practices for providing exceptional service through social media.

Find Customers

Delivering outstanding customer service takes time and resources, and you should choose wisely by determining which social media sites your consumers use the most. For most, LinkedIn, Facebook, and Twitter are the most popular, but depending on your industry, your customers might be more engaged through other platforms.

The social media sites where you are having the most success, so most shares, most likes, and other engagements, should be the platforms you focus on since your target audience is most active, and most likely your customers are more to contact you with any concerns.

Listen to Concerns

Social media has changed the way that consumers interact with brands and the same the other way. Marketing is no longer placing ads in front of people that communicate you message, product and telling what the user should feel about your brand. Social Media has created two-way communication between your customers, potential new customers, and you. It’s now a source where customer directly respond to you and express thoughts about your product or service. That’s why it’s so important to pay attention to what people are saying about you and your brand, and how to know what to respond accordingly with.

Doing this will involve more than just checking your direct messages or have a set auto respond to reply. You must have a plan in place for ongoing checks of negative and positive comments left on your pages and posts, and also checking outside posting about you and or your brand, so you know what is being said.

Respond, respond, respond!

No one likes to be ignored, especially when you have a concern and need an answer. Making sure you respond to people who communicate with your brand is vital. Negative comments that go unanswered remain there for the world to see could make your brand look careless.

Also, never delete negative comments. People who are willing to go to the effort of posting a negative comment are more than willing to point out that the comment has been removed and this can screw up your social branding, big time. Responding to the negative comment and trying to make it a positive experience can and will up your social branding, because you are a problem solver for your customers, and that’s what customers want.

Responding to positive comments is always a plus as well, as it builds profitable relationships with people and makes your company appear positive and proactive.

Make Everything Efficient

Optimize your social media profiles so that communication with your company is as easy as possible for all consumers. This is vital if you receive a high number of messages.

For Facebook, enable instant replies to let consumers know that you will respond and addressing their concerns that they wrote you about. Add a “message” button to your Facebook as well as different contact buttons onto your other social media pages.

Allow your comments to be on when you post on any platform so that consumers can ask quick questions or speak to one another about the product or services.

 

Conclusion

Social Media isn’t a question of if, but how and what to do to make it better. Before you engage, think about what, how and when. Having a strong strategy of which platform, you are going to use to communicate which message where, and the level of activity on said platform will be all factors in your success. Especially when it comes to customer service and providing the best service you can.

We understand that social media can be overwhelming, and how they all differently effect your business. Here at Insiteful, we can help make a success plan for you and your social media success. We want to provide you with the results your business deserves on social media.

Give us a call today to start planning today!

Email Marketing

Opening rates are the most important to stay up to date with when you start tracking your marketing emails. Every aspect of this marketing strategy is important, but if your email isn’t being opened, you won’t have the stats you’re looking for.

In this present time, everyone is using emails as a part of their marketing strategy, meaning that your list of audience, has more emails sent to them now, than they ever have. It’s such a large number of companies using this strategy, that email companies have started to auto-select emails into different locations such as, Spam, Promotions, Social, and Primary. And this is what can make it extremely difficult to be seen by clients.

Luckily, there are a few ways you can make your e-marketing stand out more. We will be talking about 10 different ways to improve your email open rate.

Email Marketing
  1. Send Time

We would never have any issues if we knew exactly when to send the email, and when exactly the client is on their phone. This is where picking an optimal send time comes into play. You are able to investigate the open times of you emails and that can give you incredible insight, on the days you receive the most traffic on your emails, and also the time of day your audience is opening your emails.

Every email list has a unique send time and day of the week. It’s important to use the data you have at your disposal to help you discover your optimal send time. If you’re not sure where to start, think of the times of day, and when people would be on their phone the mostly, waking up, lunch time, and right before going to bed.

  1. Absorbing Subject Lines

Subject lines are one of the most important pieces of info that your subscriber has to make the choice on whether to open the email or not. This makes it highly critical to use the space provided effectively and efficiently. Putting in an intriguing question or a special offer can increase how people look at your email, and if they decide to open it because of the interesting subject line, and would like to know more.

  1. Personalization

With the number of emails that we receive every single day, when we get something that is more tailored to the clients needs and wants, it sets it apart from the rest of emails you receive. Adding different tags in your subject line about your client’s city or town, or even the name of the client, can give the added pop that really catches your readers eye and will persuade them to open your emails.

  1. Mobile First

Did you know that most of your emails are read over a mobile device now? If you are not using the optimizations to work with mobile users, you are actually hurting your chances of the email being opened even before you send it.

In mobile email service provider, you may only have 50 characters to sell your subject line and preheader for your email. This means placing your keywords at the start of your subject line so you ensure that the client will notice what your email is about and want to open it.

  1. Preheader

The preheader text is the summary text that follows the subject line in the preview in the inbox. This helps the reader have more context about the email before they decide if they want to open it or not. The preheader is the best place to put a promotional offer.

A different way to use the preheader is to help your email to appeal to a bigger audience. If your subject line only applies to certain group of clients, the preheader is the perfect time to pull in your readers that might not open your emails normally with the content mentioned in the subject line.

  1. Segmentations

List segmentation is the best way to improve your email opening rate, while simultaneously reducing your unsubscribe rate.

If you send a lot of various emails on different topics, you may want to consider trying to spilt your email lists into distinct segments depending on demographics and your interest when finding your optimal send time and day.

  1. Bucket Testing or A/B Testing

This testing is the same just with different names. This is a great way to see which parts of your email are working and which parts need to be enhanced. A few ways of A/B testing is understanding how your clients interact with your email, which trigger word they responded to the most, and which call of action gets the reader to open your email.

  1. Personalize the Sender Line

Most emails people receive are mass marketing that have little to no personalization for one specific person, and they usually are strictly companies trying to sell something to you.

If you would like to connect with your readers on a more personal connection and have them know you only send high quality content for emails, then you should try to use your actual name when signing the email.

  1. Clean your List

One important step you must always try to keep up with, is removing subscribers that do not open your emails. This will help your open rate improve over time.

It sounds super easy, but honestly many marketers are alarmed with losing a potential open from a client who hasn’t opened their emails in months. The size of the list is something that many people will hold very close to them. There comes a choice where the marketer will have to decide if they want to keep someone on their list with the possibility of them never opening their emails, and this again can affect your open rate poorly.

  1. Schedule, Schedule, SCHEDULE!

As we spoke about in point 1, finding the ideal send time and day is a must to improve your open rate. Once you complete finding the time and day, stick to a consistent schedule This will help build acknowledgment with your readers. They will be expecting your emails at this point.

Email Marketing

Conclusion – Email Marketing

If you already have an email marketing software account but are unsure how to use it and also pull the data for the right time and day, or an A/B test, or segment your markets… We can help you.

We believe in creating emails with stunning designs with a focus on long-term marketing. Our team can work with any database, or we can help you build a new mailing list. It doesn’t matter if it’s a one-time email blast or a long-term campaign, we’re here to help. Let’s talk and come up with an exciting email strategy. Let’s build an email plan that works for you, contact us to get started today!