Topic: Search Engine Optimization

Refreshing Content 101 For SEO


Content Refresh For SEO – How do you know when to do it?

Content hoarding, or more known as keeping old blog posts, keeping whitepapers everywhere in the backend of WordPress, and more, can be extremely overwhelming to any business owner. Especially when they do not have the updated knowledge on Refreshing, Website Maintenance, and SEO.

When you keep old content based off of it being well written and intuitive, but it has zero rank or is producing no leads, it is not a bad idea to hold on to. Adding some tweaks can and will fix it.

Older post can actually turn out to be some of your highest-performing work. Auditing and updating your content can increase your website traffic from 75% to anywhere over 125%.


When is it time to Refresh Your Content?

Many companies do not realize that keeping all of your old unpublished content can actually cause your website to run slower. If you make an annual plan once a year to go through your content and purge what is not needed, you will be the speed of your website can run faster, you can keep your customers updated with new information, and you will have more backend storage. Anything in the backend that is old, must have value in order for you to want to keep it.


How Do I Know What to Save in Backend?

How do you know when to get rid of a post or page? Decide if the content is still relevant and useful to the end user, and if you feel that it is, you most likely are correct. You know your site and customers the best.

Most of the time, the one web page you should look out for is your blog page. You should get rid of old outdated posts that aren’t relevant anymore, such as old events or a yearly guide that is from years ago or that type of thing.

You should also read over pages and get rid of poorly written posts. You may feel the post is on an important topic, and so you should keep it and rewrite the post for the future.


Can You Refresh an Old Blog Post?

The answer is yes. If your blog post has traffic or could have the possibility to then it is worth keeping it on your website. There are a few steps to take when you want to update a post to have better results.

Change the Headline

You want to make sure that the keyword or keyword phrase that is the focus of your post is in your title, along with a catchy tag line. Customers should be able to read your title and understand what the post is about.

Do not Reuse Old Keywords

You do not want to reuse your keyword over and over again. Search engines take notice to it, and it could affect your SEO.

You also do not want to target the wrong keywords with your posting. It can affect how and who comes to your page. Keeping the old keyword from a few years ago, can affect this. You want to stay updated with keyword data and update your post as you go.

Refresh Your Images

Blogs that use images receive 94% more views than blogs that do not use images.

You also want to have updated pictures, quality-wise, and era-wise. Using the same photo from 2012, won’t interest customers as much as an updated picture from 2021 would.



Insiteful Solutions has the experts you need for any SEO inquiries and more. We’re here to create for you and support you. Contact us today!

For more information about SEO Markham give us a call at 905-947-8235 or email us at

SEO & Google Reviews


What affect does Google Reviews have on your SEO and why?

Technology being created, and transforming into what we have, has changed the way we find businesses, and what they can offer you as the customer. Before technology, we trusted the word of mouth from others. If hearing negative things about a business, that business would not thrive as a business with positive word of mouth would.

Moving on to today, where reviews on businesses still play a major factor, but it is all digitalized. We have gone from asking family and friends, to just a few words being searched in seconds, and having tens to hundreds of reviews on a business, positive or negative in our hands.

What affect do Google Ratings have on my SEO?

As being a customer that trusts other reviews to validate your purchase, you already have half the answer. Google uses the same trust with word-of-mouth marketing. It adds up the quality and quantity of every review to evaluate a search position.

There is really no difference in the objective between users and search engines. Google wants to go through the massive web to give the user the correct information, product, and service in the best and fastest way possible, and this matches our goals as users.

When you enter a search into Google, three main factors will affect the ranking of each site on display. The three factors are Distance, Relevance, and Prominence.

The first two are self-explanatory, Google will present to you the option of service you searched, within your immediate area. Reviews fall into the area of prominence. A business with hundreds of high-rated reviews may be listed before a closer competitor if that competitor has fewer, and fewer positive reviews and ratings.

How big of an Influence Reviews have on SEO?

Reviews have a massive influence on SEO. It is one of the top five major factors in ranking a business online. Every single year, the impact of Google reviews on SEO, increases. This is because more customers yearly, use online reviews and ratings to help with the decision of purchasing items and services.

Google uses Google reviews and Google maps to work together when a customer is searching for a service. An optimized Google listing can help a business increase visibility to customers, grow a viable edge, and boost the ranking on SERPS.

Google looks at the regularity, quantity, quality, and recentness of online reviews. This means that a business that consistently receives a large number of high-rated reviews, they are more likely to be ranked higher from the search engine.


The Job of User-Generated Content

Creating and posting regular content is very important for SEO. Google uses their algorithm to find fresh content to check-over if the website is active, which is the reason that business invest in content marketing.

Staying with a constant and consistent content strategy may not be the easiest. That is where the user-generated content can help out. User-created photos, videos, Q&A, and reviews relating to the product and shared through vast social media pages, can be used as authentic and fresh content for search engines.

With User-generated content, sharing experience, opinions, and advice, the search engine will notice that the business holds a big spot in that market. Search engines pay close attention to what customers have to say, not just the business speaking on itself.

Volume of Reviews

The number of reviews plays a huge role. A business with a ton of positive reviews and high ratings is likely to rank higher on SERPS. Part of the reasoning is based on the reviews all sharing relevant keywords, especially common keywords, that people use in expressing an opinion.

Google removed the use of anonymous Reviews, and many different websites had a downrank as a result of the choice. This proved that google reviews and the volume held, directly affect a website’s ranking and that quality, as well as quantity, plays a favour too.


Online Reputation

All reviews that a business receives, influence the reputation of any brand. A business receiving updated reviews on different platforms is the mainline for SEO. And that always leads to the next question, what happens when you receive a bad review?

The thought that a negative review would affect your ranking and would cause a tumbledown on SERPS, is scary. However, that is not what happens. The Google search engine will verify the authenticity of the review before taking the next step.

One odd review will not cause a loss of position on SERPS. An example is, a review on an experience with a delayed item will not affect the reputation of a business or ranking. Although, a review with credible reports of financial wrongdoings will and can lead to a negative ranking and reputation.

Thus, it is not just the number of reviews, as the nature of the review matters to SEO as well.


Google reviews are important. The impact of google reviews on SEO ranking can not be forgotten. Customers, rely on reviews and ratings from others to ensure the product and business they receive is to standard. Always remember that a large number of positive, and truthful reviews will result in a higher ranking on SERPS.

Digital Marketing – The Most Important Trends for 2021

Digital Marketing 2021

Digital Marketing in 2021

As we enter the second year of COVID-19 digital marketing has never been more important. While COVID-19 upended business activity all over the world, at Insiteful Solutions, based in Markham, Ontario, we were lucky to be in the position to pivot quickly to help all of our clients restructure their websites and make sure that they all had e-commerce capability for their businesses. As Search Engine Optimization (SEO) experts we also made sure our client’s SEO programs were up to date and responsive to worldwide events.

With the complexity and strain that COVID-19 has caused, it can be easy for companies and their marketing teams to forget about the vital role SEOs and the role they play in the success of your business. But now more than ever we are encouraging all of our clients to re-dedicate energy and resources to Search Engine Optimization. Maintaining and building your company’s online presence is the most important aspect of digital marketing in 2021; by positioning your company at the top of the search engine results pages you will save marketing dollars and further your company’s brand.

Successful Search Engine Optimization programs take time and dedication, at Insiteful Solutions we are experts in SEO optimization and have helped hundreds of clients achieve superior rankings across all search engines. Every year the algorithm’s for Google and other search engines evolve and digital marketers have to keep up with these changes. At Insiteful Solutions, we design our SEO strategies based on data-driven results and make sure our clients are always at the forefront of industry trends.

For 2021 these are the main areas we are focusing on for our clients.

Mobile-First Indexing

Without a doubt, mobile-first indexing on Google is the most important thing for digital marketers to focus on. What is mobile-first indexing? Simply, Google has announced that instead of using desktop search engines to rank websites they will instead use a website’s mobile ranking. This is a massive shift in SEO’s, the original change was scheduled to take place in September of 2020 but this change has been moved to March of 2021. If you have an older website then you will 100% need to make sure it is mobile friendly. All new websites we work on are designed to work on mobile phones as well as desktops. If you have an older site and you haven’t made this change (it is estimated nearly 30% of sites aren’t ready for the March 2021 deadline), then your company may be in for a rude awakening. Even if your company is the #1 ranked site on Google for your industry – without a mobile friendly site your ranking could literally plummet overnight. Why is Google Doing This? It is estimated that by 2020 there were 3.5 billion smartphone users worldwide, and the forecast for 2021 is that purchases made on mobile phones will exceed $1 trillion. The incredible global reliance on mobile phones has changed the way Google does business.

Local Google Rankings

Google has also made a pledge to improve customer service and part of that is supplying users with localized SEO results. So, if for example, you are in downtown Toronto and you are searching for a florist, Google will automatically send you results based on your geographic location. This means that it is imperative that your company make sure that you are located on Google Maps and that you optimize your listing by including all the basic information for your company (name, address, phone number etc.) making sure to include the keywords related to your business.

User Engagement

Another major change for Google will be how they gauge user engagement. Keywords have been the main way that websites can increase their ranking. In the near future that method of manipulating the algorithm, by repeating keywords over and over again in the content of your website, will no longer work. Instead, the algorithms will be looking for how you engage users to your website. Visitors clicking on embedded videos or clicking to pages within your website can help engage users and have them stay longer, this will help with the new Google SEO algorithm. Having users like, link and share parts of your website content will also assist your digital presence and SEO Google ranking.


Last October Google made the shift that instead of indexing just pages they would also index passages within the page. Previously in a 20 paragraph page, the 18th or 19th paragraph might not even register for Google’s index. But now Google is searching for more than just keywords, they are looking for meaningful passages where questions are answered and vital information is shared. This means that more attention is going to need to be paid to the written content of your website.

Artificial Intelligence for your SEO

Artificial Intelligence has been around since the 1950s and is a term that actually covers numerous technologies. In a simple definition, Artificial Intelligence allows machines to perform specific tasks on the same level or better than humans. You may not realize it but if you use Siri or Alexa you are using Artificial Intelligence. When you receive recommendations from Amazon or your favourite streaming service that is another form of Artificial Intelligence which evaluates your past activity and then with this data recommends other purchases or programs. In 2021 Artificial Intelligence will continue to influence how users engage with websites and will be used to help serve up answers to queries in the search engine of your website. Artificial Intelligence powered SEO tools will be used by companies to determine and define website content, increase search traffic and manage local and global listings.

Insiteful Solutions is dedicated to helping existing and new clients grow their business and respond to global changes, COVID-19 related or otherwise. If you haven’t prepared your company’s website for Google’s upcoming mobile indexing change we highly recommend you get in touch with us to do this as soon as possible. Insiteful Solutions can help you with all of your Digital Marketing and SEO and website needs – get in touch today so we can get started. 905-947-8235 or you can use our Contact Us Form