Topic: Search Engine Optimization

Markham WordPress Website Design & Development


Located in Markham, our team of WordPress website designers and developers create custom, responsive & SEO friendly websites for businesses in Canada & around the globe.


WordPress Development Markham

We Build Dynamic, Beautiful, and High-Performance WordPress Websites

At Insiteful Solutions, a leading WordPress website design company in Markham, we love developing websites with WordPress CMS. Our immensely experienced WordPress Developers are regularly working on creating/customizing themes, plugins, and maintaining WordPress sites.


Designed to Engage & Convert

We love to engage our clients in the design process and take a deep dive to appreciate your business. Once we gain understanding into your business, we create a website that not only achieves the business goals but is also highly pleasing, delivers optimized performance, and strengthens your brand’s position in the market. Our knowledgeable WordPress developers & designers creates mobile-responsive, secure, and high-performance WordPress websites for your business.

Website Design, Custom WordPress Web Design

8 Reasons why to pick Insiteful Solutions for your Markham WordPress Website Design:


  • Custom Design

100% customized design matching the personality & oriented for your business goals.


  • Mobile friendly

With a mobile-first approach, we ensure your website is attractive & functional on all devices.


  • Easy & Straight- Forward Process

With our web design knowledge, we only need a few hours of your time & we take care of the rest.


  • Experienced Web Designers

Our team of qualified website designers knows the requirements and desires of your business website.


  • We Host & Manage

So, you can concentrate on expanding your business and leave your website troubles and concerns to us.


  • Conversion-focused strategies

Designed to drive more leads, calls, and customers for your business.


  • Mobile & SEO Optimized

Highly optimized for mobile-responsive and Google Speed standards.


  • Rank Higher Quicker

Search Engines such as Google love WordPress even more than we do. We’ll install the latest SEO plugins to make sure Google reads and displays your content quickly and accurately. These plug-ins can enhance our SEO campaigns.

Website Design, Custom WordPress Web Design

Our WordPress Services

We’ve been designing websites for over 18 years. With our massive WordPress development experience, we have gained deep insight into what works and what doesn’t. So, our WordPress designers in Markham use the abundance of experience in designing successful websites for our clients to get them to thrive online.


Custom WordPress Design

Our WordPress web designers in Markham create a custom design for your brand which is extremely functional, appealing, and delivers optimal performance to provide a pleasant digital experience.


WordPress Maintenance

A strong & healthy WordPress website involves frequent updates for WordPress core Engine, plug-ins, & themes. Also, a routine security audit is crucial to guarantee a virus & malware-free website. Our team has got your WordPress upkeep needs covered.


WordPress Themes

Need that unique look for your website? Our website designers create professional-looking, original, and easy to navigate customized WordPress themes to create an impressive look for your brand.


WordPress Hosting

You need an efficient hosting set up with the right modules to achieve high performance for your website. Our hosting experts manage your hosting needs and host on dedicated servers to deliver the desired performance levels.



Want to learn more about WordPress Development? We can talk about WordPress for hours, give us a call or drop us an email.

Custom WordPress Development by Insiteful Solutions your Markham, Toronto and surrounding area WordPress specialists.


SEO – Is E-A-T a Factor to Worry About?

Positioning in the Google organic search results from your SEO isn’t just about content extent, numerous characteristics matter! According to Google for SEO strategy, the standard for establishing a web page’s overall quality is:

  • Details about the website
  • Author or publisher of the main content
  • Expertise, Authoritativeness, & Trustworthiness (E-A-T)
  • Main content quality and amount
  • All these, when met, equally gauge a page’s authority and worthiness to rank higher on Google. With that, we must say that E-A-T carries a significant score when it comes to Google rankings.


A Brief Look at E-A-T.

E-A-T is a brief form for Expertise, Authoritativeness, & Trustworthiness. It is discovered in Google’s Search Quality Rater Guidelines which is a total of 167 pages. Normally, E-A-T specifies how the search engine- Google perceives web content and SEO.

With the fact that a lot of content is distributed globally, Google’s focus is to deliver the greatest results for every search intent. And with that said, there is no direct route to establishing content’s value, and so Google uses E-A-T to measure the page’s quality.


So, is E-A-T a Ranking Factor?

E-A-T isn’t a conventional ranking component; though, its indicators are crucial for page ranking. In my perspective, E-A-T highly revolves around ‘content’ which is surely a major subject for any page. When you take a different look, there are numerous other ranking aspects that, when not taken care of, a page may fail to rank spontaneously and most definitely on the first page.

With that, we can say that there is no individual E-A-T score that the search engine (Google) assigns to a site. There are various algorithms that rely on E-A-T.

To sum it all up, E-A-T ‘Expertise, Authoritativeness, & Trustworthiness’ are important ranking signals that assist Google decide a page’s overall content value.


How to Improve EAT of a Page

SEO and writers are extremely focused on E-A-T. If you need to advance, determine or expand an E-A-T score for your pages, then here is what to do to see more success.

Explore Facts & Updates

Many YMYL sites, i.e., health, legal, and economic, experienced a drop in August 2018 when Google brought out the medic update, and that was normally due to a lack of E-A-T. Google’s Quality Rater Guidelines specify that articles must contain factually accurate content.

Websites that cover legal, financial, or medical topics must retain content informed with precise stats. Still, sites that drop in a unique category must keep a check on their content.


Work with Industry’s Best

Specialists and knowledgeable writers are well-educated about the subtleties in a field. If you focus in the medical, manufacturing, legal, or financial field, it’s best to employ a professional writer. Still, sites that fall in the non- YMYL category aren’t spared. It’s required to craft content that will be noticed from a bunch of others distributed on the world wide web frequently.

If you lack experienced writers, then a few considerations like blog posting, link building, and research can help you bridge the gap.


Build Your Profile

Since we are speaking about E-A-T, ‘Expertise, Authoritativeness, & Trustworthiness,’ it’s crucial to work on your professional uniqueness. If you possess expertise in a certain field, then you should let Google know about it. Showcase your qualifications, contact specifics, and get more reviews to command knowledge and cultivate credibility.

Page Load Speed

Page load speed is a vital characteristic today with the detail that Google goes along with a mobile-first indexing approach. With that, sites that load faster have a excellent chance of ranking higher on the search engine when matched with slow-loading sites. Guaranteeing an ideal page speed also helps provide user experience to visitors.

Coordinated data is utilized to markup numerous things like manufactured goods, places, even or any creative work. It is also an ideal SEO practice as it helps search engines understand your content. Schema markup is normally a language ‘code’ for search engines to identify the content. Apart from Google, Bing, Yahoo! and Yandex recognize Schema. Ensure that the data markup is constant with Google guidelines. Add Schema markup to the HTML to improve your outcomes on search results.


Wrap Up

Google has continuously been transparent on how the Search Quality Raters Guidelines are applied. It emphasizes that it conducted over 200, 000 trials with human raters in 2017. The raters assess the value of every portion of content based on its E-A-T. Google has firmly said that E-A-T is extremely considered when evaluating YMYL sites. Though, E-A-T alone can’t affect a site’s rank outcomes, but other algorithms also matter.

With all that, it takes a lot of determination to rank effectively on search results. Big websites do a lot to keep their rank in search results, mainly focusing on SERPs recommendations and user understanding.

Artificial Intelligence & SEO

Search engine optimization (SEO) is finally getting the respect it’s due through Artificial Intelligence.

Because of this, brands are demanding more than ever from SEO, SEO-related content creation, and the professionals responsible for it. This is making AI SEO a necessity in digital marketing.

How can digital marketing professionals actually start to comprehend and utilize an SEO tool that works with artificial intelligence?

At Insiteful Solutions, we’ve spent several years investigating artificial intelligence applications across digital marketing disciplines, including AI SEO. We also energetically research with artificial intelligence in our own marketing efforts and track thousands of artificial intelligence vendors.

And we’ve found some useful ways sellers can start operating AI SEO software today.


A 2-Minute Definition of Artificial Intelligence

You don’t need rocket science to understand the basics of AI. We can teach machines to be like humans. We can give them the capability to see, hear, speak, move, and write.  That’s exactly where we stand with AI today. Many different AI tools exist that have the capability to see, hear, speak, move, and/or write, then get better at those things with no explicit programming to get better.

A voice AI like Alexa is a great representative of this. Let’s say you tell Alexa to “Play my Party playlist on Spotify.” Alexa understands your words, processes them, and takes action. Alexa is utilizing artificial intelligence to make calculations on its own about what your phrases mean, how to reply to them, and what action you’re wishing.

Alexa is not being designed explicitly to get better after every user’s request. As an alternative, Alexa is using data from each communication with users to advance its connections with the following one. Which is why, in December 2018, Alexa increased its answers to questions by 12 percent (that is 73% accuracy).

So, exactly how is this unique from traditional software?

Traditional software needs to be explicitly programmed to develop.

If Alexa were not operated by AI, it wouldn’t exist as a customer merchandise. If you asked Alexa to play your party playlist and it didn’t recognize, a person would have to physically fix it before it could develop and get the correct answer next time. That is not possible with millions of Alexa consumers giving thousands of directives in real time. But, with AI, Alexa can use machine learning algorithms to understand data at scale, then develop at speed.

AI can enhance its precision at speed and at scale, which both takes over the traditional, non-AI competition (human or machine) and reveals new capabilities we didn’t have in the past. And AI is doing just that in search engine optimization presently.


How AI Is Used in SEO Today

Artificial intelligence is used in a variety of functions in SEO today through nearly every search engine on Earth.

Text and Voice Search

Your choice of search engine depends on artificial intelligence to deliver appropriate results for your requests. Search engines use modern AI, machine learning, and deep learning to manage a search question, then calculate which results will satisfy any given question. As any SEO expert following Google algorithm updates understands, search engines don’t reveal how their AI systems run, but do leave us with some ideas.

That means, whether you care about AI or not, the equipment has a powerful effect on how your content positions and how your brand gets seen, no matter which search engine you utilize. It also commands how search engines understand and classify the content on your websites.

The connection between voice search and AI can’t be overlooked. Voice search depends on AI technologies.


Topic Discovery, Keyword Research, and Content Optimization

Figuring out what searches, words, or phrases to optimize is half the work. Artificial intelligence tools are able to help. AI surpasses at finding examples in large sets of data.

Tools like MarketMuse, Frase, and BrightEdge offer recommendations on what you should be designing content about for the best search traffic results from specific keyword clusters. They are using AI to obtain topics from search data, so that you can visualize what other top-ranking sites are preparing to perform first in search ranking around any given question.

Generating new content all around search results is one part. But AI can also help you optimize your existing content to better rank for requests, too. All the tools listed above also incorporate this capability. They’ll offer recommendations on how current content can be enhanced to rank above average for individual terms. In both cases, AI can grow to be a key part of your content strategy.

Overall, these tools stage a straightforward truth about artificial intelligence:

There are plenty of manual tasks that marketers do each day, such as topic discovery and keyword research, that they aren’t very great at preparing, or they may not enjoy doing, and that a machine can do far better and at scale.

Local Search

Feeling confident your business shows up precisely in local SEO across many various locations isn’t always simple. And the effects of incorrect local search results can kill business within a geographic area. AI is great at resolving this type of information-based dilemma at scale.

Pillar Page and Topic Cluster Creation

Designing pillar pages and topic clusters is an operative SEO strategy that helps produce own entire topic areas by producing content marketing on a sum of associated search terms in a specified category. AI equipment is being implemented to streamline this process.

How to Get Started with an AI Tool for SEO Success

If you’re a search engine optimization expert or rely on search rankings to influence your marketing, chances are that AI can help you upsurge revenue and reduce costs. That means now is the time to get started with AI, no matter your ability or comfort level.

Trying to connect with your local market? We have a local SEO strategy for you. Google and other search engines are focusing more and more of their attention towards giving localized information to their users. We work with you to ensure all of your local business profiles are complete and optimized for Google.

Let us help you get your brand to the top of Google with a competitive SEO strategy. Contact us to get started today!