Topic: Search Engine Optimization

SEO – Search Engine Optimization Markham

SEO Markham

Save Time and Money: Do SEO more efficiently by setting the right goals

At Insiteful Solutions we have been helping companies achieve their goals and succeed for over 17 years. Based in Markham Ontario we have become SEO specialists sought after for our expertise in helping companies with their internet marketing campaigns and making sure their companies are high in SEO ranking.

When we start working with a new client, we make sure to learn as much about them and their goals as possible. Learning about a business includes researching not only their current but their potential customer base. By focusing on their audience and their goals we can help them succeed.

We advise our clients to keep the following in mind when starting their first website:

Create Relevant Content for Your Website

Each of our projects start with creating a strong content calendar. A content calendar can be considered a roadmap for your website. It is important to continually create quality content which will attract people to your site and increase site traffic. By updating your website and refreshing content you will keep your site relevant and fresh.

Identify and Use Keywords

Based on your business, keywords are words or phrases that will most likely be used by customers when looking for a product or service. Your keywords will become the backbone of your writing for your website and marketing material.

It is important to then use your keywords strategically throughout your website by placing them on every page of your site. You should also incorporate your keywords into the page URL – as long as the keywords make sense and don’t lengthen your URL into an unwieldy address!

Employ Alt Tags

It’s important that when using visuals or video media on your site to use alt tags (alternative text descriptions) to describe your images – this will allow search engines to locate your page, especially for users who use text-only browsers and screen readers.

 Insiteful Solution’s Specialty – SEO Ranking

When working with clients on their SEO ranking, we can pull on years of successful work helping companies succeed. We often find that our clients don’t have the full picture of what goes into increasing a company’s SEO ranking. Here is how we help our clients succeed in the search engine arena:

Quantity over Quality

If we start working with a client who has a previous web presence, they often excitedly share the number of visitors to their site – and they often wonder why it isn’t translating into sales. Unfortunately, many people are under the erroneous impression that increasing your site visits will increase your sales – this is simply not the case. At Insiteful Solutions we focus on attracting the right audience to your website – we optimize the keywords used so that people with a specific interest in what you are offering will find you. Many new companies fall into the trap of using popular keywords to attract people – but the people visiting your site may not stay once they find out that the ‘popular’ keywords don’t correspond to what you are selling. It is more valuable to attract 50 people that will actually purchase something than 500 who won’t.

Be Competitive – But There’s No Need to Be #1 (Really, There Isn’t)

When our clients learn about SEO’s they often aspire to have their company pop up as the first company in their field after a Google search. While ambitious, reaching the #1 spot won’t necessarily result in more sales. Research has shown that as long as companies are visible on the first page – ideally in the top seven results – people will tend to investigate several companies before making a final decision. So whether your company is #3 or #1 on the ranking doesn’t really matter! We encourage our clients to focus more time and energy on attracting targeted visitors by researching which keywords they should use.

Use Keywords

In a competitive marketplace, it can seem an attractive option to use popular keywords all over your website. If you are in a particularly competitive field with limited keywords available it can seem that there may not be any other options. But by overusing popular keywords your company can get lost among the competition. It is more important to research your target audience and create a list of keywords with a low search volume – this will enable your website to stand out and deliver more sales to your website. There are online tools available to find targeted keywords; you will want to keep in mind that finding highly relevant keyword with a lower search volume can be more advantageous than a general word everyone is using.

Defining Your Goals and Conversion Rate

One of the most valuable exercises we go through with clients and (usually) their marketing team is defining what their goals are for their company. When working to improve a company’s SEO we determine where the company currently ranks, where they need to be and what do we need to do to get them there. We also work with clients to determine revenue targets and customer retention goals. Often, we can calculate from revenue targets how many new customers a company needs to attract and keep. When visitors to a website take a desired action, this is called ‘conversion rate’. A conversion rate isn’t always a sale of a product – it could also include signing up for a newsletter, storing credit card information or downloading a trial of your product. The conversation rate is important because it allows you to track how effective your website design is and the effect on your visitor.

Capturing the Localized SEO

Google, the dominant search engine worldwide, are focusing more of their attention to providing localized information to their users. To this end, Insiteful Solutions works with clients to determine the best market to position your business and how to reach the highest possible SEO ranking in your field.

Insiteful Solutions – SEO experts in Markham, Ontario

At Insiteful Solutions, we have become SEO experts by working with hundreds of clients all over the world over the past 17 years to improve their websites and increase their revenues. We are based in Markham, Ontario and work with companies in Toronto, Mississauga, Brampton, Vaughan, Richmond Hill, Oakville, Burlington, Oshawa, Pickering, Ajax and throughout the entire GTA.

Give us a call today to and find out more about SEO (Search Engine Optimization) 905-947-8235 or click here to go to our contact page.

Back to the Basics – How a strong SEO helps you get more customers.

SEO - Search Engine Optimization

Search Engine Optimization (SEO)

 
At Insiteful Solutions, based in Markham, Ontario, we have been working with clients for 17 years to create websites to successfully establish their brands online. We have had the honour of working with over 510 companies from around the world representing 93 industries. Our goal has always been to help our clients use the internet effectively to promote themselves, increase profits and be successful.

When businesses launch and present their brand one of the most important aspects that they need to consider is their SEO. Many brands might think that simply presenting a great product to the marketplace with a strong website and social media campaign can give their business a chance to succeed are mistaken. The importance of a strong SEO cannot be underestimated.

Just to get back to the basics: an SEO stands for Search Engine Optimization. SEO is the process in which visitation to your website is maximized by ensuring that your site appears as high as possible on the results of a search engine.

The key to being successful online is creating a strong brand; to do this you need to drive as much traffic to your website as possible. You will need to provide superior quality content that uses keywords to reflect what your user is looking for – this is where knowledge of your customer base comes in handy. By completing a thorough keyword search and applying this knowledge to each and every page on your website you are increasing your SEO rating.

When looking for a service on the internet many people start with an ‘organic search’ – this is when a person enters text (in the form of terms or a string of text) related to the service they desire. What pops up are lists of businesses related to their search. The goal of any business is to be as ‘high-up’ on the result page as possible. Many people are familiar with Google as the main search engine, but there are others like: Bing, Yahoo and Baidu. But Google is the leading search engine who owns approximately 75% of the overall market. Here are some important (and mind boggling) stats on Google:

  • 90% of searches made on desktops are done via Google. (Statista)
  • 35% of product searches start on Google. (eMarketer)
  • 34% of “near me” searches done via desktop and tablets result in in-store visits. (HubSpot)
  • The average Google search session lasts just under a minute.

It was also reported in 2018 that Google receives over 63,000 searches per second per day – which translates into 5.6 billion searches per day. The other search engines share roughly 25% of the remaining market. Google is also the most popular email provider in the world with more than 1 billion users.

If your website ranks high in an organic Google search it lends credibility to your business and brand that you have essentially been endorsed by Google. And in a competitive marketplace, where customers have dozens (if not more) brands to choose from, having a high-ranking SEO greatly increases your chances of success.

At Insiteful Solutions we work with clients to create websites with a strong SEO foundation. We impress upon our clients the need to identify their niche market and as much as possible – then we can design a site to cater to your potential customers needs and optimize your site. As any new brand can attest you will need something to stand out, by thoroughly researching your audience and their needs and wants you can build your site to attract them.

An often-overlooked part of building your website is content planning. At Insiteful Solutions, our expert team will work with you on developing a content schedule that will allow you to populate your website with fresh and relevant content – employing keywords – to continually attract customers to your site.

As SEO experts Insiteful Solutions is at the forefront of trends in SEO’s. We encourage all of our clients to not only focus on their desktop website but to start prioritizing their mobile strategy. There is a tremendous shift in internet traffic from desktop to mobile devices. It is estimated that 52% of global internet traffic comes from mobile devices. At Institeful Solutions we are always adapting and leading when it comes to SEO’s, and we work with our clients to change their marketing campaigns to take full advantage of all current trends. We work with clients to create responsive website designs that not only look good and perform on a desktop but also a mobile device. This attention to trends will allow your customers to move between their devices with ease while visiting your website.

Everything we do at Insiteful Solutions is designed to help your business succeed. As SEO specialists we can work with you from the very beginning, or take a current site and improve it, to ensure you are optimizing your website and attracting the accurate audience for your brand. Being based in Markham allows us the flexibility to work with clients in Toronto, Mississauga, Brampton, Vaughan, Richmond Hill, Oakville, Burlington, Oshawa, Pickering, Ajax and throughout the entire GTA. We have worked with clients in nearly every industry and consistently deliver websites that address all their online marketing needs.

Contact us today to discuss your SEO and how Insiteful Solutions can help your business grow.

Voice Search & Search Engine Optimization

Voice Search and Search Engine Optimization

Why You Need to Update Your Website Content for Voice Search.

These days, voice commanded searches are ever increasing with the rapid growth of ‘smart’ devices in consumer’s homes. So long are the days when voice required individuals to dial a number and state their queries. Now you are more likely to see devices like Google Home and Amazon Alexa popping up in homes across the world. In one study, 20% of adults in the US have smart devices in their home featuring a smart speaker.¹ More and more people across the world are noticing the ease of convenience that comes with voice search, especially in time-sensitive situations. And research only indicates that voice search will only further evolve and develop into a more sophisticated and useful tool.

In 2016 MindMeld’s report on Intelligent Voice Assistants Research Report identifies the top reasons for using voice command searches among consumer:

  • 61% – Found it useful for when hands / vision occupied
  • 30% – Provided faster results
  • 24% – Some have difficulty typing on certain devices
  • 22% – Because it’s fun
  • 12% – Avoid confusing menus
  • 1% – Other

This means that web professional need to start updating their website content for voice search. In order to stay ahead of the curve this means that websites also need to be geared towards how users would navigate a website verbally. Search Engine Optimization for Voice Search is just like regular SEO. However, there are few things that sets Voice Search apart from mobile and desktop types searches.

How Do I Get Ranked for Voice Search? Here are some tips and tricks on how to keep your content at the top of Search Engine Results Pages (SERPs).

Voice searches are conversational, and people don’t generally speak the way that they type. This means that instead of focusing on current buzzwords, you should be focusing on long tail keywords. These conversational words generally are framed around words such as, who, what when, why, how etc. Further advice to consider relates to content with multiple keywords has consistently proven to hold out better against competition. This also includes asking how you can keep the conversation going with a user and therefore leading them to relevant information elsewhere.

Showcase featured snippets, that provide users with fast and simple results. Additionally, this will also keep your content at the top of SERPs and giving your website higher visibility.

Keep speed in mind because search engine algorithms like Google’s prioritize websites that load faster. Although fast delivery also relates to the featured snippet that is shown in response to a user’s query. A featured snippet presents the most the relevant content at the top of search results creating a smoother experience. Keeping your information easy for search engines to locate is essential, especially in time-sensitive situations where information requires a higher urgency

Consider locality in how you craft your websites content for optimization. Mainly because people are frequently using voice-search on the go, and thereby searching for more localized content.² Context is everything, and therefore take into consideration the context that your website and services exist within and that will help you focus your Search Engine Optimization.

 Ask yourself this, what is the value you are providing to your customers? Sometimes what it takes is a trip back to the basics. Users speak to their devices for a reason, and they are in search of an answer. Therefore, your priorities should be geared towards delivering utility, simplifying commerce and providing entertainment that only voice command can offer. Too much entertainment, can also divert attention away from a user’s intended goal and that’s not useful. Remember what value you provide to your users and what their needs are.

Take Advantage of FAQs are an easy way to include your long-tail search keywords into your sites content naturally. By Incorporating frequently asked question, you insert long-tail keywords into your content and avoid any awkward phrasing, benefiting both users and your SEO.

Why Chose Google?

Significantly, what has become predominant in the evolution of voice search engines is Google’s ability to stay on top. Google’s own Google Home and Google Home Mini have proven time and time again to provide the most relevant content fluidly to users. Whereas Microsoft and Apple’s tech tend to fetch results that are essentially social marketing quips, that don’t necessarily answer the command. What you should take away here is that it makes more sense to focus your Search Engine Optimization for Voice Search efforts towards Google as the primary search engine.

The bottom line? Keep It Simple. Information needs to be easy for an individual to comprehend, Grade 9 Reading Levels are the general recommendation that almost all public information is written in. By maintaining the content to the Web Content Accessibility Guidelines regardless of type or voice search increases you SEO rankings. You can start to uncover how best to go about changing your voice search keywords by analyzing customer phone calls and testing various content in order to discover what works best! And remember, to incorporate long-tail and natural keywords in your meta data and web content, rather than just a single head term.

Taking these tips into consideration will help you stay up-to-date on the ever-changing trends in voice-search technologies. In case all this information seems a little daunting talk to us about how we can help improve your site’s voice search optimization. Here at Insiteful Solutions, our digital marketing agency helps Toronto businesses like yours. With extensive knowledge in SEO and PPC marketing founded in strong ROI, our experienced team can help your company reach the high standards that you have set for yourself.