Topic: Search Engine Optimization

SEO – Is E-A-T a Factor to Worry About?

Positioning in the Google organic search results from your SEO isn’t just about content extent, numerous characteristics matter! According to Google for SEO strategy, the standard for establishing a web page’s overall quality is:

  • Details about the website
  • Author or publisher of the main content
  • Expertise, Authoritativeness, & Trustworthiness (E-A-T)
  • Main content quality and amount
  • All these, when met, equally gauge a page’s authority and worthiness to rank higher on Google. With that, we must say that E-A-T carries a significant score when it comes to Google rankings.


A Brief Look at E-A-T.

E-A-T is a brief form for Expertise, Authoritativeness, & Trustworthiness. It is discovered in Google’s Search Quality Rater Guidelines which is a total of 167 pages. Normally, E-A-T specifies how the search engine- Google perceives web content and SEO.

With the fact that a lot of content is distributed globally, Google’s focus is to deliver the greatest results for every search intent. And with that said, there is no direct route to establishing content’s value, and so Google uses E-A-T to measure the page’s quality.


So, is E-A-T a Ranking Factor?

E-A-T isn’t a conventional ranking component; though, its indicators are crucial for page ranking. In my perspective, E-A-T highly revolves around ‘content’ which is surely a major subject for any page. When you take a different look, there are numerous other ranking aspects that, when not taken care of, a page may fail to rank spontaneously and most definitely on the first page.

With that, we can say that there is no individual E-A-T score that the search engine (Google) assigns to a site. There are various algorithms that rely on E-A-T.

To sum it all up, E-A-T ‘Expertise, Authoritativeness, & Trustworthiness’ are important ranking signals that assist Google decide a page’s overall content value.


How to Improve EAT of a Page

SEO and writers are extremely focused on E-A-T. If you need to advance, determine or expand an E-A-T score for your pages, then here is what to do to see more success.

Explore Facts & Updates

Many YMYL sites, i.e., health, legal, and economic, experienced a drop in August 2018 when Google brought out the medic update, and that was normally due to a lack of E-A-T. Google’s Quality Rater Guidelines specify that articles must contain factually accurate content.

Websites that cover legal, financial, or medical topics must retain content informed with precise stats. Still, sites that drop in a unique category must keep a check on their content.


Work with Industry’s Best

Specialists and knowledgeable writers are well-educated about the subtleties in a field. If you focus in the medical, manufacturing, legal, or financial field, it’s best to employ a professional writer. Still, sites that fall in the non- YMYL category aren’t spared. It’s required to craft content that will be noticed from a bunch of others distributed on the world wide web frequently.

If you lack experienced writers, then a few considerations like blog posting, link building, and research can help you bridge the gap.


Build Your Profile

Since we are speaking about E-A-T, ‘Expertise, Authoritativeness, & Trustworthiness,’ it’s crucial to work on your professional uniqueness. If you possess expertise in a certain field, then you should let Google know about it. Showcase your qualifications, contact specifics, and get more reviews to command knowledge and cultivate credibility.

Page Load Speed

Page load speed is a vital characteristic today with the detail that Google goes along with a mobile-first indexing approach. With that, sites that load faster have a excellent chance of ranking higher on the search engine when matched with slow-loading sites. Guaranteeing an ideal page speed also helps provide user experience to visitors.

Coordinated data is utilized to markup numerous things like manufactured goods, places, even or any creative work. It is also an ideal SEO practice as it helps search engines understand your content. Schema markup is normally a language ‘code’ for search engines to identify the content. Apart from Google, Bing, Yahoo! and Yandex recognize Schema. Ensure that the data markup is constant with Google guidelines. Add Schema markup to the HTML to improve your outcomes on search results.


Wrap Up

Google has continuously been transparent on how the Search Quality Raters Guidelines are applied. It emphasizes that it conducted over 200, 000 trials with human raters in 2017. The raters assess the value of every portion of content based on its E-A-T. Google has firmly said that E-A-T is extremely considered when evaluating YMYL sites. Though, E-A-T alone can’t affect a site’s rank outcomes, but other algorithms also matter.

With all that, it takes a lot of determination to rank effectively on search results. Big websites do a lot to keep their rank in search results, mainly focusing on SERPs recommendations and user understanding.

Artificial Intelligence & SEO

Search engine optimization (SEO) is finally getting the respect it’s due through Artificial Intelligence.

Because of this, brands are demanding more than ever from SEO, SEO-related content creation, and the professionals responsible for it. This is making AI SEO a necessity in digital marketing.

How can digital marketing professionals actually start to comprehend and utilize an SEO tool that works with artificial intelligence?

At Insiteful Solutions, we’ve spent several years investigating artificial intelligence applications across digital marketing disciplines, including AI SEO. We also energetically research with artificial intelligence in our own marketing efforts and track thousands of artificial intelligence vendors.

And we’ve found some useful ways sellers can start operating AI SEO software today.


A 2-Minute Definition of Artificial Intelligence

You don’t need rocket science to understand the basics of AI. We can teach machines to be like humans. We can give them the capability to see, hear, speak, move, and write.  That’s exactly where we stand with AI today. Many different AI tools exist that have the capability to see, hear, speak, move, and/or write, then get better at those things with no explicit programming to get better.

A voice AI like Alexa is a great representative of this. Let’s say you tell Alexa to “Play my Party playlist on Spotify.” Alexa understands your words, processes them, and takes action. Alexa is utilizing artificial intelligence to make calculations on its own about what your phrases mean, how to reply to them, and what action you’re wishing.

Alexa is not being designed explicitly to get better after every user’s request. As an alternative, Alexa is using data from each communication with users to advance its connections with the following one. Which is why, in December 2018, Alexa increased its answers to questions by 12 percent (that is 73% accuracy).

So, exactly how is this unique from traditional software?

Traditional software needs to be explicitly programmed to develop.

If Alexa were not operated by AI, it wouldn’t exist as a customer merchandise. If you asked Alexa to play your party playlist and it didn’t recognize, a person would have to physically fix it before it could develop and get the correct answer next time. That is not possible with millions of Alexa consumers giving thousands of directives in real time. But, with AI, Alexa can use machine learning algorithms to understand data at scale, then develop at speed.

AI can enhance its precision at speed and at scale, which both takes over the traditional, non-AI competition (human or machine) and reveals new capabilities we didn’t have in the past. And AI is doing just that in search engine optimization presently.


How AI Is Used in SEO Today

Artificial intelligence is used in a variety of functions in SEO today through nearly every search engine on Earth.

Text and Voice Search

Your choice of search engine depends on artificial intelligence to deliver appropriate results for your requests. Search engines use modern AI, machine learning, and deep learning to manage a search question, then calculate which results will satisfy any given question. As any SEO expert following Google algorithm updates understands, search engines don’t reveal how their AI systems run, but do leave us with some ideas.

That means, whether you care about AI or not, the equipment has a powerful effect on how your content positions and how your brand gets seen, no matter which search engine you utilize. It also commands how search engines understand and classify the content on your websites.

The connection between voice search and AI can’t be overlooked. Voice search depends on AI technologies.


Topic Discovery, Keyword Research, and Content Optimization

Figuring out what searches, words, or phrases to optimize is half the work. Artificial intelligence tools are able to help. AI surpasses at finding examples in large sets of data.

Tools like MarketMuse, Frase, and BrightEdge offer recommendations on what you should be designing content about for the best search traffic results from specific keyword clusters. They are using AI to obtain topics from search data, so that you can visualize what other top-ranking sites are preparing to perform first in search ranking around any given question.

Generating new content all around search results is one part. But AI can also help you optimize your existing content to better rank for requests, too. All the tools listed above also incorporate this capability. They’ll offer recommendations on how current content can be enhanced to rank above average for individual terms. In both cases, AI can grow to be a key part of your content strategy.

Overall, these tools stage a straightforward truth about artificial intelligence:

There are plenty of manual tasks that marketers do each day, such as topic discovery and keyword research, that they aren’t very great at preparing, or they may not enjoy doing, and that a machine can do far better and at scale.

Local Search

Feeling confident your business shows up precisely in local SEO across many various locations isn’t always simple. And the effects of incorrect local search results can kill business within a geographic area. AI is great at resolving this type of information-based dilemma at scale.

Pillar Page and Topic Cluster Creation

Designing pillar pages and topic clusters is an operative SEO strategy that helps produce own entire topic areas by producing content marketing on a sum of associated search terms in a specified category. AI equipment is being implemented to streamline this process.

How to Get Started with an AI Tool for SEO Success

If you’re a search engine optimization expert or rely on search rankings to influence your marketing, chances are that AI can help you upsurge revenue and reduce costs. That means now is the time to get started with AI, no matter your ability or comfort level.

Trying to connect with your local market? We have a local SEO strategy for you. Google and other search engines are focusing more and more of their attention towards giving localized information to their users. We work with you to ensure all of your local business profiles are complete and optimized for Google.

Let us help you get your brand to the top of Google with a competitive SEO strategy. Contact us to get started today!

SEO – Attracting More Customers


Improving SEO to attract more customers can be hard. A customer’s initial interaction with your company can happen at any stage. That’s because search engine optimization, or SEO, places you where your customers are. Why? Well, what would you do if your friends were looking for a good place to shop or eat? You’d turn to Google to find an answer. The same goes for most customers. Improve your SEO strategy and customers will come to you.

The best side about search engine optimization is that most of the work is already done for you. For example, Google now shows you popular search words or more known as “Key Words”.  These are the particular terms your consumers are using to look up for your company on Search Engines. So, how can you improve SEO to attract more customers? Here are 5 ways:

Stay Updated with SEO Key Word Research

Developing an SEO strategy starts with knowing who you want to see your website and why. An example could be looking for the right bookkeeping software. They may search for “best bookkeeping software” or “bookkeeping software for small business.” This can ignite a blog idea of the top bookkeeping software for small companies.

Looking at appropriate search terms can also tell you about how your customers think and speak. Competitor blogs and news sources are also great places to browse and look around for info. Browse different headlines and take note of what terms get used the most when creating your SEO strategy!

SEO Markham - Insiteful Solutions

Helping Search Engines Identify Your Website – SEO

Let’s talk about how search engines rank and categorize different websites. This will give you a better sense of how SEO (Search Engine Optimization) runs.  First, search engines read all the titles and data in your website’s code. Simple tweaks to a site’s title, content description, and image attributions go a long way in boosting your SEO.

Search Engines would call this “technical SEO.” This type of SEO concentrates on explaining the content of a website. Some occasions, you may need a Website Developer for more intricate websites. These specialists can make small SEO modifications, like combining text descriptions to images, or big SEO changes. Linking the different pages and content on your site would need a Website Developer.

Optimizing Your Content & Linking It Up

Search Engines also use copywriting and content to rank websites. This is the content your guests and possible future customers see most often. Usual content pieces are blog posts, and contact or about pages. Putting key phrases into your website copy can actually help customers find you and your website better. One very important step to keep in mind here is to stay clear of keyword stuffing. Instead, focus on specific keywords and use them in moderation throughout your website.

Remember, customers can find you in many ways. For example, they may come to you from another business who linked to your website. This is a good example of linking to relevant partners and content or link building. Link building is a good step to optimize your posts and create influence in a specific field. Communicating content from similar reliable sources helps attach your brand to other professionals. When linking, use content that is appropriate and adds to the topic you’re investigating.

Fix Up Your Marketing

SEO can create a world of difference for promo supplies, social copy, and campaigns.  Another way to improve SEO in your marketing is to use unique and rare keywords. As a substitute of relying on your primary keywords, use long-tail keywords. Long-tail keywords are keyword phrases that deliver specific details. Utilizing these in your content means you’ll be challenging with only some sites, giving your content the superior hand. Some examples are:

Top men’s clothing brand

Red Vans Women’s Slip-on Shoes

As you can tell, these are examples valuable in detail. They get so particular that they recognize an industry, a target market, or even key influencers.

SEO Markham - Insiteful Solutions

Use SEO In Your Media

All social media platforms all provide ways for businesses to attract more customers. The two that will show you the most success would be Google Ads and Facebook Ads. Just because of the massive reach that Google and Facebook have. Optimizing paid media for Search Engines is the best and easiest way to make sure the right people see you content and interact with you.

Search engine optimization gets a bad reputation. But the fact is to appeal to more customers you can increase SEO in 5 steps. Work with a web specialist from Insiteful Solutions on the more practical aspects of SEO marketing. These developers will make sure your website is being indexed. Then take a look at how keywords and phrases perform a role in the various phases of your marketing. Pay particular attention to copywriting, promo assets, and paid campaigns. You can even utilize keyword investigation tools to create a solid SEO strategy.