Monthly Archives: July 2021

Refreshing Content 101 For SEO



Content Refresh For SEO – How do you know when to do it?

Content hoarding, or more known as keeping old blog posts, keeping whitepapers everywhere in the backend of WordPress, and more, can be extremely overwhelming to any business owner. Especially when they do not have the updated knowledge on Refreshing, Website Maintenance, and SEO.

When you keep old content based on it being well written and intuitive, but it has zero rank or is producing no leads, it is not a bad idea to hold on to. Adding some tweaks can and will fix it.

Older posts can actually turn out to be some of your highest-performing work. Auditing and updating your content can increase your website traffic from 75% to anywhere over 125%.



When is it time to Refresh Your Content?

Many companies do not realize that keeping all of your old unpublished content can actually cause your website to run slower. If you make an annual plan once a year to go through your content and purge what is not needed, you will be the speed of your website can run faster, you can keep your customers updated with new information, and you will have more backend storage. Anything in the backend that is old, must have value in order for you to want to keep it.

How Do I Know What to Save in Backend?

How do you know when to get rid of a post or page? Decide if the content is still relevant and useful to the end-user, and if you feel that it is, you most likely are correct. You know your site and customers the best.

Most of the time, the one web page you should look out for is your blog page. You should get rid of old outdated posts that aren’t relevant anymore, such as old events or a yearly guide that is from years ago or that type of thing.

You should also read over pages and get rid of poorly written posts. You may feel the post is on an important topic, and so you should keep it and rewrite the post for the future.


Can You Refresh an Old Blog Post?

The answer is yes. If your blog post has traffic or could have the possibility to then it is worth keeping it on your website. There are a few steps to take when you want to update a post to have better results.

Change the Headline

You want to make sure that the keyword or keyword phrase that is the focus of your post is in your title, along with a catchy tag line. Customers should be able to read your title and understand what the post is about.

Do not Reuse Old Keywords

You do not want to reuse your keyword over and over again. Search engines take notice of it, and it could affect your SEO.

You also do not want to target the wrong keywords with your posting. It can affect how and who comes to your page. Keeping the old keyword from a few years ago can affect this. You want to stay updated with keyword data and update your post as you go.

Refresh Your Images

Blogs that use images receive 94% more views than blogs that do not use images.

You also want to have updated pictures, quality-wise, and era-wise. Using the same photo from 2012, won’t interest customers as much as an updated picture from 2021 would.

Conclusion – SEO Markham

Insiteful Solutions has the experts you need for any SEO inquiries and more. We’re here to create for you and support you. Contact us today!

For more information about SEO Markham give us a call at 905-947-8235 or email us at

SEO Content


Content is exceptionally critical for SEO. Without content, Search Engines would not have adequate data to mark your pages appropriately and help you rank. If you do not have a consistent SEO plan, then the pages on your website will never be seen or shared.

SEO content enhances your visibility on the Search Engines, which then pushes traffic to your website and promotes consumers to buy your goods and or services. By including an SEO content plan, you can add massive potential to your company.

SEO Content – What is it?

Content entails images, written content, audio, and video that you present on your website. Some examples of SEO content would be Articles, Case studies, Blog posts, Whitepapers, and more.

Google, one of the leading Search Engines in the world, wants to provide search results that are useful and applicable to the consumer. As a result of staying updated with SEO content, Google will consider it important and applicable so that it is can potentially belocated on the first page of the Search Engine result page (SERPs).


SEO Content – How do you create it?

Over the years, Google’s search algorithms continue to evolve. These changes are always important to focus on, so that you can understand how to keep up with SEO content and how to achieve a top spot on SERPs.

SEO Content is not normal content you post daily, on your personal account, it needs to be high-quality and useful to the customer. User understanding is an essential factor in how Google determines which content should be positioned in the search engines for top spot.

An example would be, if your company has a blog, the greatest way to position your blog posts is to write content that advances the topic from a diverse viewpoint or delivers additional material than various websites have written about a similar topic.

In order to write SEO Content, you will need to understand a few details.


Google favors content that has a clear reading level, so that readers can easily understand what they are reading.


Longer content has been proven to position better on search engines. Nevertheless, it is very crucial to keep paragraphs small in your blog posts and additional website content. Break up the paragraphs in 1-4 sentences.


Formatting holds an essential role in SEO. Using headlines throughout the article helps the reader navigate the content with ease. Using bullet points is a simple way of directing readers’ attention to a directory.

Tone of Voice:

Maintaining a steady tone of voice in your writing helps the reader to recognize the viewpoint you are trying to write from.


To discover what words are being searched by the users the most, we use and rely on keyword research. Keywords help search engines comprehend that your content is about a specific topic. They can also tell you what specifically to write about, and if there is a larger search volume that means you will have a better chance of people reading your content.


Google has stated that internal linking to other pages on your website and backlinks from other websites can also enhance SEO.

Alt Text:

Text that offers a description of an image for accessibility uses.


Common Mistakes in Digital SEO Content

Target Wrong Keywords

The most efficient keywords to aim for are longtail keywords that will have high-level search volume but low competition.

Using Too Many Keywords

One concentrated keyword is the standard per page of your website. However, do not overuse your keyword as Google takes notice of this. Instead, sustain a sensible keyword mass.

Duplicate Content

Google will only index original content. Google does not care as much for a copied or duplicate version.

Missing SEO Title Tags and Meta descriptions

These tags can help Google comprehend what the page is about when it is looking over your website. Ensure that you have a Meta description and Title tag that use your keyword.

Missing Image ALT Tags

Alt Tags help you with accessibility, for those who have problems with sight. Alt tags can help a user navigate web pages. All graphic images should have alt text and Google favours website pages that have taken accessibility into account.

Poor Linking

Google likes when you give sources for your content or added resources that will assist the user to comprehend the topic at hand. Make certain you are interlinking between the relevant pages on your website, this helps improve your relevancy score on all your website pages.


Now that you understand that content is an important element of SEO, speak to an expert from Insiteful Solutions about how you can create the right content to help increase your website traffic and your online visibility.




Digital Marketing & Covid-19 – What is the New Normal?

Digital Marketing & COVID-19 – How do we return to normal?

Zero businesses were left the same after the pandemic. The bulk of web design and marketing companies instantaneously felt pressures as consumers withdrew, budgets were decreased, and companies struggled to work out how to enhance their online existence.

The presence of Covid-19 started in 2019, but it was not until January 2020, that the World Health Organization (WHO) announced a Public Health Emergency of International Concern. By July 2021, the number of positive cases hit 185 million cases worldwide, with over 4 million deaths worldwide.

With that number of positive covid-19 cases, more than 169 million people from the 185 million, have fully recovered. Scientists have found vaccines that work, so we may be closer to the end of Covid-19 than we feel. But the pandemic is not just a healthcare crisis, it also is an economic crisis for all businesses, not knowing what could happen next.

Covid-19 has left zero unaffected.

The pandemic has interrupted routine life as we know.  Restaurants have closed their dining rooms until further notice. Shopping malls were closed for a very long period of time, only doing curbside pick up, if they were lucky. We even went through a period where bottles of hand sanitizer and cases of toilet paper were flying off shelves, causing some people unable to purchase any, which caused most essential stores to create the “one per family rule”.

In Canada, the majority of companies started to shut down their offices as early on as March 2020, and working from home developed to the new standard for businesses that had the essential infrastructure and data to set up all employees from home.

Business owners have faced tremendous encounters. Businesses worldwide have been put to the test, forcing them to manage and operate in many diverse methods that they have never performed beforehand. The only thing we know is that if you want your company to survive during a period such as this, you need to be able to adapt.

Every business had to revaluate its short-term and long-term strategies to endure and develop during such a period. One of the main priorities that businesses have during Covid-19 is their financial health.

Digital Marketing

What Changed? – Working Remotely

Before Covid-19 hit the world, most web design businesses managed using a comparable system, a main office with online support. With the lockdown, most web design businesses were required to count on remote resolutions for developers and designers.

Gradually over time, the traditional office disappeared and was replaced by home offices that were equipped and had collaborative software. Covid-19 affected any type of business that could not make the move to remote work, no matter what the size.

For several web design businesses, the vital key to continuing on was the software and programs they depended on. Additional procedures that were previously conducted on-premises were rapidly switched over with digital tools to off-premises.

The Significance of Accepting the Digital Era

When we all started to realize that we had a long period of time before the lockdown would be over, it was very clear that we need to rely on modern technology to sustain a normal life. We started to see and learn more about buying things from home, working from home, communicating over different video-call services from home instead of person to person, and the major thing in common with all of these new methods we picked up during lockdown, is based off technology and companies starting to incorporate the Digital Era.

It is not just technology that is changing. Customers and the behaviours they have are changing. We witnessed this when there was a huge panic in shopping which caused record spikes in online retail. It does not matter if it is groceries apps, household items online stores, or clothing stores, people now rely on the Internet to shop. And this will carry on after COVID-19.

A Digital Presence is a Must – Digital Marketing

Before COVID-19, financing a site was an addition for numerous companies. Currently, going without one is no longer a choice for every company that would like to be well off during and after the pandemic.

With the era we are in now, having a digital footprint is a must. Every day, more people start to use the internet for shopping, looking for businesses, searching for products and or services. Your business should always be where the customers are.

Digital Marketing

How to Think Digital

  • Ecommerce

As the big change in online shopping continues, companies have reached out to web designers to help their company get back on their feet and have a smooth-running, updated website at all times with the current demand that can offer e-commerce solutions.

  • Plan for Success

Working with Web Design companies can create your brand a successful digital marketing plan. They will incorporate critical strategies to boost your online presence, such as social media marketing, content marketing, different elements of search engine optimization (SEO), and others.

  • Stay Updated Online

Every day the online world is changing. More people are joining in the demand of being online for shopping, social media, news, and more. Changing for customers and following updates are key for your website to stay active. You want to make it a very easy and welcoming experience as you would if it was in the store or in the office.


Creating a website for your business and staying updated with it, is a key to success in this era. Insiteful Solutions has a proven track record for innovative website design results that appeal to your target market and enhance your website traffic.

We established an exceptional system for entrepreneurial business owners and their marketing decisions, called The Targeted Insite Solution™. It provides the insight you need to draw in and always connect with your target audience.

Interested? Let’s talk Web Design. Give us a call.