At Insiteful Solutions, we remember what it was like when we first started nearly 20 years ago. With a limited budget and operating out of our house, like so many other start-ups, we worked with what we had to build our business. Like all businesses, we have had our highs and lows and we consider ourselves fortunate to have become one of the leaders in online marketing in Canada. At the onset of COVID-19, we immediately mobilized to help our clients in any way we could. As many of our staff were already working offsite we had the ability to reach out quickly to make sure our client’s websites, digital marketing platforms, social media accounts and e-commerce sites were all working seamlessly.
As COVID-19 drags on we are acutely aware of the challenge businesses face. With an unknown end date of the pandemic, they are having to stay nimble and adjust their working models in all attempts to keep things afloat.
At Insiteful Solutions, we want to help.
If you are a business struggling right now we are offering very reasonable terms to help out small to medium-sized businesses. Internet marketing is one of the most affordable and best ROI. If COVID-19 is affecting your bottom line we highly recommend you contact us to discuss ways in which we can help you adjust to the new normal we are all experiencing.
There are numerous benefits to working with Insiteful Solutions to create or develop a comprehensive online marketing plan for your company. Here are some ideas of how we can get started:
Around the Clock Marketing
Online marketing campaigns function 24/7. No matter what country you are working in, your website, especially if you have an ecommerce component, can work at any time and in any time zone. So while you concentrate on other matters (or try to catch some sleep!) your website can be working hard to advance your business.
Blogging is King
Blogging has been around since the late 1990’s and Insiteful Solutions was one of the first companies in Canada to harness the power of blogging for our clients. While over 20 years old blogging is still the backbone of content marketing and you need a compelling blog to be successful. At Insiteful Solutions, we work with content creators to write and post relevant, consistent content. Many companies don’t realize that churning out 300-500 words once every other month is doing virtually nothing to help drive traffic to your site. Done properly, this inbound marketing strategy can bring in 12% more leads than companies that do not.
Blogging is tied directly with algorithms that build up your search engine ranking
which in turn assist people to find your company through a simple internet search. At Insiteful Solutions, we invest the time to write 1,000 – 2,000-word blogs on a monthly basis that include your keywords and interesting topics that bring focus to your business and the product or service you offer.
Insiteful Solutions Targeted Internet Results
Knowing who your customers and potential customers are is very useful when you want to communicate with them personally. At the onset of COVID-19, several of our clients wanted to send direct emails to their customers and clients. This personal outreach in invaluable. Insiteful Solutions can help you create systems to make sure you regularly capture customer information. While it might seem dated, sending personal emails or other communication to customers can strengthen your brand. The other important part of proper data collection is that you can tailor your outreach based on your customer’s demographic. The more you know about your customer the more you can anticipate their needs and sell to them. As of July 2020, it was estimated that 4.75 billion people used the internet – that’s 59% of the world’s population. Insiteful Solutions can help you reach your audience.
Whether you are a small, medium or large business a well-designed, up-to-date website allows your company to have an expansive reach all over the world. The pool of customers you can reach is limitless – by concentrating on creating a comprehensive online marketing campaign you can consistently work toward expanding your audience and with that garner new customers and clients.
In challenging times it might be an instinct to distribute resources to marketing and advertising. Traditional marketing vehicles of print, radio or tv can be incredibly expensive. Online marketing is far and above the move cost-effective way to reach potential customers. Insiteful Solutions has a team of designers, coders, social media experts and content creators that will design and execute an online marketing plan taking into consideration your business goals. Online marketing has a higher ROI than any other traditional marketing method. Your dollars will go farther with an online campaign.
Insiteful Solutions Can Help You
If you are struggling during these uncertain economic times you are not alone. With bankruptcies mounting and businesses closing Insiteful Solutions is dedicated to helping wherever we can. We are offering reduced rates and favourable financing options to help your business succeed. Located in Markham, Ontario we work with clients across Canada and around the globe. From small brick and mortar stores that want an online presence to companies on the Forbes 500, Insiteful Solutions can work with you to tailor a campaign to drive people to your site.
Please give us a call today so we can help your business design a targeted online marketing campaign that will help your company thrive and succeed.