Topic: Social Media

The Power of Instagram

Instagram 101

The world was introduced to Instagram in the fall of 2010. The term Instagram derived from a combination of ‘instant camera’ and ‘telegram’ and quickly grew from 1 million users in 2010 to an incredible billion daily users by 2018. At Insiteful Solutions we are Social Media and Online Specialists and are based in Markham and the GTA who can help bring your social media marketing to the next level.

While similar to other social media vehicles Instagram is more focused on visual sharing. With nearly 5 billion mobile phones in use globally people are taking more photos than ever before; it has been estimated that 95 million images are posted to Instagram every day. Instagram users can comment, like, tag and communicate both publicly or in private messaging. While text is often incorporated into an Instagram post it’s not required.

How do I get started?

Glad you asked – the very first thing you’ll need to do is to create an Instagram account – the good news is that its free! If you have a business Facebook account you can use that or you can sign up using an email account. Once you input your username and password you will be asked if you want to connect with people you may already know on Instagram.

When opening up a business Instagram account it’s a good idea to brand your account to match all your business marketing materials. As soon as you start connecting with people they will be able to learn about your company – and as the saying goes ‘first impressions matter’!

How do I post photos and videos to Instagram?

In a single post you can upload up to 10 photos and videos. Her are helpful instructions from Instagram!

  1. Tap then tap Library (iPhone) or Gallery (Android) at the bottom of the screen.
  2. Tap .
  3. Select up to 10 photos and videos from your phone’s library. To adjust how each photo or video is cropped, tap it then touch the screen to adjust how it fits in the frame. Keep in mind that the orientation you choose (square, portrait or landscape) affects all of the photos or videos in your post. You can’t select a different orientation for each photo or video. When you’re done, tap Nextin the top right.
  4. Tap a filter at the bottom of the screen to apply it to every photo and video you’ve selected, or tap a photo or video to edit it and add filters individually.
  5. To change the order of your photos and videos, tap and hold one then drag it to another spot. To remove a photo or video from your post, tap and hold one, then drag it to at the top of the screen. When you’re done, tap Next in the top right.
  6. You can add one location and caption for your entire post, and tag someone in each individual photo. Tap Tag People, then swipe to find the photo you’d like to tag someone in.
  7. Tap Share.

In Feed, you’ll see the first photo or video from your post with a row of dots below it. People can swipe to see the rest of the photos or videos you’ve shared. On your profile, you’ll see the first photo or video from your post with  in the top right. From your profile, you can tap the post, then swipe to view the rest of the photos and videos you’ve shared.

What the heck is a hashtag?

On Instagram hashtags and how you use them matter; using the hashtag symbol # next to a keyword does two things. First, it helps people to search for topics using the # symbol and it also indexes terms and topics that can be used across the social media network.

Hashtags got their start on Twitter in 2007 by  product developer Chris Messina, he sent out a tweet asking if people would use the # symbol when identifying group activity on Twitter. Chris mined other social media platforms Jaiku and Flickr for inspiration on how best to contextualize and group like minded terms and issues. Originally Chris wanted hashtags to act as a device to provider users a way in which to add supplemental info to a (think linking a magazine article related to the topic of your photo on Instagram).

After some trials and tribulations (and internal debate at Twitter headquarters) the hashtag soon evolved into an integral part of every social media platform.

Hashtags are a great way for you to draw attention to your business; its been reported that an Instagram post with a hashtag gains 13% more engagement that one without. Your company can reach customers in two ways: you can create a hashtag related to your product or offering or you can start using hashtags created by your customers. An irreverent use of hashtags has also become popular marketing method. In 2015 Red Bull started their #putacanonit campaign which asked people to include a can of Red Bull in their Instagram photos. The campaign took off like wildfire and created massive user generated content at absolutely no cost to Red Bull.

Instagram Hashtag

When using a hashtag for your business it’s important to remember that it should reflect your brand’s personality. There are also general hashtags ( example: #instadaily) that are used broadly that you could also take advantage of (keeping in mind that broadly used hashtags can dilute your message). You should figure out what number of hashtags works for your brand and keep them organized in either Excel or an Instagram analytics tool. Most brands post anywhere from seven to 20 hashtags per post. You can also easily research how other brands are hashtagging and test out what works best for your business.

Instagram

What’s tagging?

Tagging is another great, virtually no cost, way to attract attention to your brand on Instagram. You can tag someone on Instagram by placing an @ symbol before their name. You can identify someone in a photo by tagging them or can mention them in the text in your comment section. Its best when tagging someone to have the correct link to their social media account. Before tagging someone on your Instagram account it’s a good idea to have a plan formulated on who you are trying to reach and what you’re trying to communicate.

At Insiteful Solutions we are Social Media/Online Specialists who operate in Markham and the GTA. We’ve worked with hundreds of clients to improve their social media marketing – give us a call so we can help your company!

 

Social Media Marketing – How to Increase Engagement, Leads, and Traffic with Social Media Consultation

When done correctly, social media is one of the most effective and affordable marketing tools a brand can utilize to take their brand to the next level. A well-managed social media marketing plan can lead to a great way to showcase your brand’s unique voice and personality in a relatable fashion. Time spent on social media will help improve your website’s content, SEO, and will help you drum up more high-quality leads. All these gains are rooted in a well-executed social media marketing plan.

Facebook – The world’s most popular social media platform has gone through many changes over the years, but it continues to be an essential tool for any online marketing strategy. It’s estimated that over 70 percent of adults have a Facebook account and most people have the app on their phone. With high engagement and a large community of users, Facebook is one of the best places to influence people and connect with more individuals.

Creating the Right Social Media Marketing Plan for Your Toronto Business

Social Media Marketing - Markham Ontario

Tips for Getting More Business from Social Media

Social media is now a go-to-touch destination for most consumers when they are making a purchase. Studies show that over 80 percent of people trust the recommendations of their friends over those of an expert. Log on to your own social media account and see how many people are posting about their experiences with brands. Social media is essential for creating and maintaining a strong online presence.

We’ve had the opportunity to work with some great companies in the Toronto region and beyond. During this time, we’ve learned that every brand is unique when it comes to social media. Running a business takes a lot of work and social media can often be forgotten. That’s why we recommend that brands utilize a social media automation tool such as HootSuite. These tools give you the ability to program boosts to various social media tools when you have a free moment. This allows you to focus on your core business tasks and have fresh social media content posting online without you even thinking about it. It’s also nice having all your social media accounts connected with one tool.

It’s also important to monitor your social media stats on a regular basis. Within a few clicks, you’ll have access to view some important data about your social media audience including demographics, traffic sources, and your posts that have received the best engagement. There are even some advanced tools that let you see your most popular keywords, mentions of your brand name, trending topics related to your business and various other important metrics that can help you improve your online conversions.

Social media campaigns should be an essential part of your overall online marketing plan. Whether you’re trying to have people view a landing page, click a call to action (CTA), watch a video, or sign up for a newsletter, a strong social media campaign will help you achieve your goals. Social media platforms such as Facebook will provide you with real-time information on how people interact with your content, giving you the option to quickly make revisions and try different content.

All social media platforms offer some form of paid advertising. This allows you the ability to instantly gain more attention to your brand by spending a few dollars. You can decide who sees your ads by focusing on the demographics and geographic information relevant to your brand. More and more people are accessing their social media via a mobile device, it’s essential that all your social media content is mobile-friendly.

Only post content on social media that’s both interesting and engaging. Avoid making too many ‘salesy’ posts on your social feeds. If your audience finds your content useful they will engage with your brand and come back for more. Content can range from funny memes to informative white pages. Try inserting relevant keywords into your post to get more organic traffic, hashtags can also be an effective tool when used correctly.

Partnering with a social media marketing consulting agency can be a great way to take your social media presence to the next level. Ideally, the marketing firm will have the ability to help with content, design and campaign analytics. They should be able to look at your social media data and come up with ways to improve your campaigns. An experienced social media consultant will help you target the right demographics and create effective CTAs that create leads. The best social media is a two-way conversation with customers, most digital marketing firms will provide your team with training on how to effectively respond to social media feedback and questions.

There are some exciting integration options available for business owners want to connect their social media to other online marketing channels. Facebook reviews, Instagram posts, and Twitter updates can be instantly embedded on your website. Mentions of your brand on social media can appear in your CRM, allowing for an excellent customer interaction and sales opportunities.

People are turning to social media to get customer and technical support. Facebook Messenger continues to gain popularity as a customer interaction option, many brands are encouraging their customers to chat with them using the tool. This can be an effective way to communicate during both regular and off-hours. It’s important that the people monitoring your social media have a strong understanding of your brand and the services you offer.

This is an exciting time for social media and we’d love to be your partner in brand’s success. Our team of experts will help your brand get noticed on Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat, and various other social media platforms. Contact us today and we’ll work with you to create a social media marketing plan suited to the needs of your business.