At Insiteful Solutions we, along with so many other Canadian businesses, have had to adjust our operations to the current impact caused by the COVID-19 pandemic. We were fortunate at Insiteful Solutions that our business transitioned fairly seamlessly to working remotely. Many of our designers and programmers were already working off-site and we were able to continue working with clients and address all of their needs promptly. Unfortunately, we have had to move our in-person client meetings to virtual – but this too has worked well and we’ve enjoyed more than ever working with our valued clients to help keep their businesses thriving during these challenging times.
If you need to reach anyone at Insiteful Solutions our phones are still staffed Monday to Friday from 9:00am to 5:00pm, please give us a call at 905-947-8235 or pop us an email at firstname.lastname@example.org.
At Insiteful Solutions we are sending our thoughts to everyone affected by COVID-19 and wishing that you all stay safe and healthy during this challenging time.
A strength of Insiteful Solutions is we have a large network of people who work together to create cutting edge websites and online marketing campaigns. Nothing is more important to us than our staff’s well-being. At the very beginning of COVID-19 we have adjusted all of our operations to function remotely; staff are working from home and we check in with them frequently and everyone is following social distancing guidelines. Our staff are available and eager to work with current clients on their existing sites and new clients to create website and online marketing solutions.
At Insiteful Solutions we are fortunate that many of our clients have been with us for a decade or longer. Their well-being is of paramount importance to us and we are dedicated to supporting them throughout this crisis. We want to make sure our clients have the best website possible to weather this current economic crisis and we constantly educate ourselves on current trends and opportunities that we can pass along to our valued clients. While some of our clients already had e-commerce built into their websites we want to make sure all of our clients can re-calibrate their business model to not just survive, but succeed, during the pandemic. At Insiteful Solutions our team of experts are here to help you pivot your business operations and drive as many people as possible to your online presence.
To our valued clients,
We hope this email finds you and your families keeping well during these uncertain times. As you know, as of midnight last night the Government of Ontario has closed all non-essential businesses and services.
We realize this is going to affect many of you. If you require any assistance with messaging around how your business is dealing with COVID-19 to share with your clients please let us know how we can help you. We have writers on staff available to help craft your messaging to make sure your clients stay as engaged as possible during this period of time.
Fortunately at Insiteful Solutions many of our employees were already home-based and therefore we are able to provide all of our services to you during these challenging times.
The Insiteful Team!
The Importance of Your Brand Identity
When people discuss branding the mind usually leaps to images of famous logos and the products they represent (note iconic logos above). An essential strategic device for both businesses and individuals, branding involves creating a distinctive image and unique presence in the world. Successful branding is essential for any company if they wish to succeed in their marketplace. At Insiteful Solutions we have worked with hundreds of companies across the GTA and in Markham to develop successful branding campaigns.
While the images above are from recent memory, branding has been employed by tradespeople and craftsmen for thousands of years. The modern era of branding coincided with the Industrial Revolution at the turn of the 20th century. As products, services and trade flourished, company’s turned to rudimentary design elements to gain a competitive edge: the name of a company, claims of superiority and eye-catching design elements (note all encompassing Coca-Cola advertisement from 1905 below) were all employed in the days of modern marketing.
Developing successful brand identities is perhaps the most important task facing entrepreneurs after developing their actual product or service. Branding goes beyond creating a simple logo to affix to your marketing materials; the best branding should encapsulate the values and aspirations of your company. The brand identities at the top of this blog are so successful they no longer require their companies name to communicate the product they advertise. A quick glimpse of these images simultaneously evoke the products they represent; moreover, they also communicate the emotional value and cultivate the image of the company.
The process of developing a brand identity can be a challenging exercise; it compels entrepreneurs to clearly identify the personality of their product and what niche it fills in the marketplace. It requires business leaders to research their customer base and understand how they will be receiving their message. With the average North American adult seeing nearly 500 commercial images a day, your product (and its image) has more competition than ever. Your brand identity should tell the story of your company and all of its aspirations. When people connect to your aspirations they connect with your brand on an emotional level – and an emotional connection can translate into a loyal customer.
As all entrepreneurs and business leaders know successful businesses require constant nurturing and attention. A brand identity is no different: as your product or service exists in a constantly changing and competitive marketplace your brand identity must be attended to and developed along with your company. A successful brand identity will assist you in developing the messaging of your company and its values.
At Insiteful Solutions we work with business leaders to develop your complete branding platform. Throughout the GTA and Markham we have worked with individuals on creating and developing their personal brands and assisted established company’s to refresh and maintain their identity in the marketplace. At Insiteful Solutions we have an incredible team of designers who work with you to create every aspect of a branding platform. Our team consists of copywriters, designers, web design experts, content marketers and SEO specialists who will work with you to create a compelling brand identity.
Whether your brand is established or you are starting a new venture why not give us a call to discuss how we can be of help in creating or revitalizing your brand?