Tagged: web design

Website Design Toronto

Find Success With The Right Toronto Website Design Company

We work with a lot of businesses throughout Markham and the Greater Toronto Area. It’s important that business owners realize the impact their online marketing has on their bottom line.

The success happens online when you’re working with the latest Internet marketing strategies. Frankly, it can be hard to keep up. Something that works today may not work as well tomorrow. Businesses with an innovative online presence tend to separate themselves from the competition. An out-of-trade website will cost a business money.

1. It’s Time to Build a New Website

So, you need a new website, but where do you start? It begins with smart planning. Take a look at your current staff or external website design company. There are many things to take into account such as mobile friendly design, Search Engine Optimization (SEO) and e-commerce. You need to ensure you align yourself with people that help you have a web development and website design strategy that allows you to grow in each of these current technologies. It’s important to ask the right questions and find the right people that match you goals and budget.

2.  Every House Begins With a Foundation, So Does Your Website

Would you hire someone to build your house that doesn’t know how to read blueprints? We didn’t think so, you should have the same expectation from the people working on your web development / website design. It’s important to break your new website’s development into workable chunks. This will allow you to have a realistic time line and will help prioritize the various elements. Typically, we’ll built a strategy that incorporates numerous phases. This will allow you to have a workable website without sacrificing long-term goals. After all, this is your business and you should be in the driver’s seat throughout the website development process. You need to determine how your company will manage your website. Will your team want the ability to update the site internally? There are many great solutions that provide this functionality, such as WordPress. Consistency is important online and a good website design company will utilize all your marketing materials such as branding, off-line documents, customer data and other elements to create a website that fits into your existing marketing.

3.  Find the Right Partner

When it comes to making or designing a website, there are many options to choose from. There are some out-of-box solutions that can sometimes do the job. These solutions can work, but they’ll come with monthly fees and limited customization abilities. Another option is to hire a freelance web developer, this can help create custom development work. It’s important to come up with a realistic time-frame with a developer. Typically, the best solution is to work with a Toronto website design company. An experienced design and development firm will work with you to create professional work in a timely fashion. You’ll have the ability to work with multiple professionals, each with different skill sets. For example, our team features experts in design, development, content marketing, social media, SEO, mobile marketing and many other traits.It’s important to research and ask the right questions when speaking with a Markham website design company. Don’t be afraid to ask for testimonials from previous clients and don’t let buzzwords intimidate you.

4.  Time to Manage Your Website’s Development / Website Design

Now that you’ve started working with a development /website design firm it’s time to start setting some time-frames. It’s important that you have a full understanding about everything that’s going into your new website. Break your new website into chunks and establish when each of these tasks will be complete. Communication is a key component to planning a website redesign, but be sure that you and you development partner are on the same page.

5.  Track Progress and Test Everything

Make sure that everything is coming through as promised. Things sometimes happen during a new website build, but it’s important that everyone is on the same page. Test all parts of the site and look for bugs. Don’t just test with a computer, try different devices, operating systems and browsers. There are lots of great tools on the market that will test your site’s code for errors. If you’re building an e-commerce website, you’ll want to test every step of your payment process.

Studying your analytics is key with any website launch. Watch for unusually high Bounce Rates or low Time of Site numbers. Don’t overreact too soon, you’ll want a decent amount of data before you start making decisions regarding your site’s effectiveness. Ideally, you’ll want to create a long term business relationship with your partnering website design and development company.

For more information on Website Design Toronto please contact us by phone at 905-947-8235 or by email contact@insitefulweb.com

Increase Your Website’s ROI Overnight With Great Call to Actions

The goal of a website is to educate people and prompt them to take an action. When people visit your site, what do you want them to do?

Everyone has unique goals for their sites and the content on it. Determining the perfect Call to Action (CTA) is one of the hardest tasks companies have on their plate. Do you want people to purchase a product, sign up for an email newsletter, request more information, or share content on social media. There are many paths we want people to take on our website and a strong Call to Action is a key part of making it happen.

First of all, it’s important to write great online content and have a design that encourages interaction. Having compelling and powerful Call to Actions will move people through your site to desired goals.

So, how do you create that perfect Call to Action that will be irresistible to click?

  1. Get to the Point – You know what you want people to do, so ask them to do it! People want to be told what their next logical step should be, so your Call to Action should be direct. Keep it simple. The best Call to Actions tend to be short and to the point. There should be no room for guessing what your Call to Action will do. Get rid of any jargon. Use direct language such as download, purchase, sign up and other similar terms.
  2. Be Interesting – People read a lot of content online. A good Call to Action will stand out from the rest of your content and encourage people to take an action. The people visiting your website are probably checking out your competitors online. You need to have Call to Actions that tells people that your action is interesting and special.
  3. Use Action Words – There’s no being passive when coming up with Call to Actions. You want to have Call to Actions that include a direct and instant action. Using action words will tell your visitors what you want them to do.
  4. Create a Sense of Urgency – Time can be your best friend online. You want people on your website to feel like they are missing a great opportunity if they don’t immediately click on your Call to Actions. Amazon does an amazing job at this. It’s not uncommon to see Call to Actions such as ‘Buy now and receive free shipping’ on Amazon and other successful websites. Simply adding time-related words such as ‘now’ and ‘today’ can dramatically increase the amount of people clicking on your Call to Actions.
  5. Don’t Make People Think – People want to be directed through your site. They don’t want to spend time trying to figure out how to navigate. A good website has seamless Call Actions built into the content. If you want people to sign up for your newsletter, tell people in your Call to Action.

Having strong Call to Actions is the quickest way to increase the ROI on your website. The best Call to Actions are easily understood at a glance, exciting, inviting and simple. Don’t be afraid to experiment. Review your web analytics on a regular basis and try different Call to Actions and see what your visitors prefer.