Topic: Web Design

Do You Need A Website?

Posted on April 11, 2016 by - Web Design

If Your Business Doesn’t Have a Website Let Insiteful Solutions Help You Get Started.

In a shocking statistic it is estimated that just over half of small businesses in Canada do not have a website.  It can be easy to see how in this age of social media new companies may think they can skip this step.  But below are some reasons why every business-small, medium or large-should put time and effort into creating and maintaining a presence on the web.

It is your ‘Mothership’

Having a company website essentially provides you a place to share all the information about your company and how it can provide service to current or potential clients.  Even if you are not selling a product online, your website can literally communicate volumes about your business.  If your business is used to building personal relationships with client’s you may feel that a website is impersonal.  But a well designed website can engage your customers and provide them with superior service.

It is Cost Effective

Unlike the continuing financial upkeep required on keeping a ‘bricks and mortar’ place of business operating, your website – after the initial investment of its development – is incredibly cost effective.  A website provides your customers and would-be customers 24-hour access to your company and its offerings.  While social media can tick off several customer service boxes, there is no other platform in which to share a concise overview of your company.

Everyone’s Gone Mobile

The CRTC reported in the fall of 2015 that two thirds of Canadians use a smartphone.  With so many Canadians going mobile that most likely means your current or potential customers are looking at your website on a smartphone or tablet.  By creating a responsive website, you ensure that no matter how your website is viewed your information and how you branded your company’s message is clear and accessible.

Extension of Your Brand

Your company website can become an integral part of your overall brand.  From elements of design to how you launch and promote your offerings, your website can reflect every facet of your business.  With the decrease of printed material your website is often your main marketing tool.  By working with a design team that will take your brand into consideration you are communicating your message with every click to your site.

Understanding your Client

Beyond creating your basic website, you can choose to invest a little more and incorporate analytics into your site.  This will enable you to learn more about your client and other visitors to your website.  By learning what attracts them and how people navigate your website you can then fine-tune your offerings, develop your business and take it to the next level.

How to Get Started

Since 2002 Insiteful Solutions has worked with 510 companies across 93 industries to create websites to target and attract customers.  Insiteful Solutions is able to work with and guide customers through the development of their website from conception to launch.  Getting started couldn’t be simpler, we are happy to provide a free 30-minute consultation about how we can work together to get your company on the web.

Website Design Toronto

Posted on February 25, 2016 by - Web Design

Find Success With The Right Toronto Website Design Company

We work with a lot of businesses throughout Markham and the Greater Toronto Area. It’s important that business owners realize the impact their online marketing has on their bottom line.

The success happens online when you’re working with the latest Internet marketing strategies. Frankly, it can be hard to keep up. Something that works today may not work as well tomorrow. Businesses with an innovative online presence tend to separate themselves from the competition. An out-of-trade website will cost a business money.

1. It’s Time to Build a New Website

So, you need a new website, but where do you start? It begins with smart planning. Take a look at your current staff or external website design company. There are many things to take into account such as mobile friendly design, Search Engine Optimization (SEO) and e-commerce. You need to ensure you align yourself with people that help you have a web development and website design strategy that allows you to grow in each of these current technologies. It’s important to ask the right questions and find the right people that match you goals and budget.

2.  Every House Begins With a Foundation, So Does Your Website

Would you hire someone to build your house that doesn’t know how to read blueprints? We didn’t think so, you should have the same expectation from the people working on your web development / website design. It’s important to break your new website’s development into workable chunks. This will allow you to have a realistic time line and will help prioritize the various elements. Typically, we’ll built a strategy that incorporates numerous phases. This will allow you to have a workable website without sacrificing long-term goals. After all, this is your business and you should be in the driver’s seat throughout the website development process. You need to determine how your company will manage your website. Will your team want the ability to update the site internally? There are many great solutions that provide this functionality, such as WordPress. Consistency is important online and a good website design company will utilize all your marketing materials such as branding, off-line documents, customer data and other elements to create a website that fits into your existing marketing.

3.  Find the Right Partner

When it comes to making or designing a website, there are many options to choose from. There are some out-of-box solutions that can sometimes do the job. These solutions can work, but they’ll come with monthly fees and limited customization abilities. Another option is to hire a freelance web developer, this can help create custom development work. It’s important to come up with a realistic time-frame with a developer. Typically, the best solution is to work with a Toronto website design company. An experienced design and development firm will work with you to create professional work in a timely fashion. You’ll have the ability to work with multiple professionals, each with different skill sets. For example, our team features experts in design, development, content marketing, social media, SEO, mobile marketing and many other traits.It’s important to research and ask the right questions when speaking with a Markham website design company. Don’t be afraid to ask for testimonials from previous clients and don’t let buzzwords intimidate you.

4.  Time to Manage Your Website’s Development / Website Design

Now that you’ve started working with a development /website design firm it’s time to start setting some time-frames. It’s important that you have a full understanding about everything that’s going into your new website. Break your new website into chunks and establish when each of these tasks will be complete. Communication is a key component to planning a website redesign, but be sure that you and you development partner are on the same page.

5.  Track Progress and Test Everything

Make sure that everything is coming through as promised. Things sometimes happen during a new website build, but it’s important that everyone is on the same page. Test all parts of the site and look for bugs. Don’t just test with a computer, try different devices, operating systems and browsers. There are lots of great tools on the market that will test your site’s code for errors. If you’re building an e-commerce website, you’ll want to test every step of your payment process.

Studying your analytics is key with any website launch. Watch for unusually high Bounce Rates or low Time of Site numbers. Don’t overreact too soon, you’ll want a decent amount of data before you start making decisions regarding your site’s effectiveness. Ideally, you’ll want to create a long term business relationship with your partnering website design and development company.

For more information on Website Design Toronto please contact us by phone at 905-947-8235 or by email contact@insitefulweb.com