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INSITEFUL SOLUTIONS CELEBRATING 15 YEARS!

Insiteful Solutions is proud to celebrate 15 years of collaborating with amazing clients to bring them strong return on investment for their online marketing spend.

Thank you to all our clients for the opportunity to continue to assist you in growing your business, using online channels for targeted internet results.  Over the years we have had the pleasure of developing strong relations with our dynamic customers. Whether it be developing websites, enabling ecommerce so your customers can shop 24/7, creating effective search engine and content marketing campaigns, or developing customers for you through social media; we have been and continue to be delighted to help.

As a thank you to our loyal clients, who have made the last 15 years of Insiteful Solutions possible- and fun- and to new clients who will make the next 15 years great, we would like to offer a 15% discount on any new service booked in the month of June.

Many thanks for your support and best wishes!

File To App Converter

Save Money and Time By Converting Your Paper Forms to Digital Apps Using the Reachlite File to App Converter

Think about the amount of paper your company uses every day on applications. We live in a digital age and printing and storing paper forms vital to your business is no longer needed. We’d like to introduce you to the Reachlite File to App Converter. Our software allows you the ability to easily convert your existing paper and PDF forms into a digital format using an easy to use mobile and web application.

The process is simple and happens in just seconds. It’s easy, scan your apps into your computer and Reachlite will do the rest with a couple of clicks. Convert all kinds of common app formats such as images, PDFs, Microsoft Office documents and many other paper forms your business relies on. It’s really as easy as dragging the files you want to convert into our software and within a couple of seconds, Reachlite will convert your paper forms into digital apps.

Many small and medium-sized businesses have been faced with the same challenge you and your team currently face. You have a collection of paper forms that need to be filled out and you want to make them electronic. Many people have asked developers to solve this issue by having complex digital forms manually coded. This solution can work, but it’s usually expensive and the forms do not mesh well in a digital world filled with various devices, screen sizes and browser preferences. Your clients must have the ability to quickly complete forms, any technical issue can have a negative impact on your business. Our goal at Reachlite was to create a better way, providing you and your clients with a user-friendly experience and for way less money.

Your document will look that same as the original. Forms will instantly have fillable field boxes added in relevant places. It gets even better. Our software is built to read your form and automatically determine the right text format for your form’s empty boxes. Correct formatting for blank phone numbers, email addresses, mailing addresses, date fields with a pop-up calendar and various other common text formats are automatically added to your digital form. The software will know whether to use elements such as dropdowns, text boxes and check boxes. Everything is sized correctly and properly placed.

Have a form that requires a digital signature? This is another common challenge that our file to app converter now makes super easy. We will instantly add an electronic signature box, this allows the form’s recipient the ability to easily sign your document with their mouse or finger. Once a digital form is completed it’s easy to send to whoever you wish and your completed forms can be tracked and managed.

Remember, the Reachlite app shines on a mobile device. Download the Reachlite File to App Converter to your phone or tablet and a QR code will allow you the ability to access you newly created app. Everything Reachlite does on a computer happens on your mobile device with the app installed. We’ve designed our app to get the most out of your mobile experience, all elements of your digital form are scaled and designed to work smoothly on a screen of any size.

Thinking about disappearing off the grid for the weekend? We have you covered with our Reachlite File To App Converter. Manage your documents offline and have them automatically synced to the cloud when your back on your network.

Don’t like where Reachlite put a checkbox, or you want to add more? No problem. With our powerful designer, you are in complete control of how your digitally converted form looks and functions after using the converter. Our easy to use interface makes modifying your forms easy with our drag and drop interface. You can even insert logic and business rules to your app to make it dynamic and perfect for your needs.

Our software is built to work together with other solutions your business uses every day. Our Reachlite app is built to communicate and integrate with any data source, this allows all digital elements of your business to work seamlessly with your company’s apps. We do all of our conversions on the cloud, this limits the amount of resources needed by your computer or mobile device.

We’ve worked with a wide range of businesses to quickly make their apps digital. Our software can be found in the healthcare industry, insurance companies, financial businesses and various other small and medium sized businesses. With our software’s flexible and adaptive design we give easily help any business in any industry.

Learn more about Reachlite File to App Converter and how we can easily convert your apps to an easy to use digital format and save you money. Contact us today to get started.

Learn About Google’s Recent Algorithm Updates

We saw a lot of changes in Google’s algorithm back in the fall of 2016. It was one the most dramatic updates we’ve seen and many websites felt its impact. It’s clear that Google is shifting towards rewarding websites with a strong mobile interface and creating more room on the search results page for AdWords.

Things seemed to be fairly smooth in December, but like clockwork more changes came in the early months of 2017. There were two fairly minor updates in January and early February. These updates focused on private blogs and external links.

On February 7th, Google launched what proved to be a major update. There have been big shifts in rankings for websites throughout the Internet. We’ve seen some of our clients jump ten or even twenty spots overnight.

Google has been very clear in the philosophy behind their updates; Google wants high-quality content to appear on their search results page. Each of the updates they make to their algorithm is meant to increase exposure to good content.

Whenever there is an update to Google’s algorithm we tend to see some confusion for the first few days after the update happens. It usually doesn’t take Google long to make corrections and to tweak results.

There are many elements that go into Google’s ranking. Aggressive advertising, auto play videos, deceptive content, aggressive pop-up ads and various other things can hurt your website’s rankings. It’s also important to make sure your site loads quickly and looks great on any desktop or mobile device. Google wants people to know how to rank well and publishes a great guide.

Websites that contain things Google is regarding as negative are seeing certain keywords generate less traffic. It’s important to check your Google Analytics regularly to watch for unusual shifts in organic keyword traffic. Typically, some keywords will generate similar traffic, while other keywords will suffer from significant decreases.

One of Google’s biggest updates was found last year when the various versions of Panda launched. Many sites not meeting Google’s recommended content took a nosedive. Google looked at the update as a rankings adjustment, they were not trying to penalize website owners.

We find that web pages with low-quality content or pages lacking content are most likely to lose their rankings. It’s important to continually review your website and improve your content as you go.

Google is in the process of rolling out a mobile-first search page. This is making a mobile design that much more important. Sites without a strong mobile design will see their pages not rank well on this mobile search page. More importantly, a website with mobile issues will cause a frustrating experience for many of your users. So, make sure you check your website on various mobile devices to ensure your users will have full functionality.

It’s important to ensure your website is not embedding third-party advertising with malware. Also, advertising with misleading content can cause your Google rankings to decrease quickly.

Understanding Google’s updates will help keep you ranking well in Google and will also give your users a great user experience. We help Markham businesses stand out in Google by using the latest SEO marketing strategies to achieve sustainable organic keyword growth. Feel free to speak to one of our SEO specialists and get your website optimized for 2017.