What Is Content Marketing?
Definition of content marketing: A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. (i.e. “social media is an integral part of content marketing”)
One the biggest challenges facing many businesses is the ability to regularly produce online content which is engaging. Great content makes your business stand apart from the others. Your Online Content Marketing Strategy ties together your website design, Social Media, SEO, e-mail marketing and all other elements of your online brand.
Lack of time is the biggest challenge for businesses wanting to write consistently strong content. That’s where we can help. Our seasoned team has lots of experience writing online content that will increase your online engagement, create more social media buzz, and at the same time write in the voice that’s consistent with your brand. You know your company better than anyone, let us help you bring it to the web. We excel at helping you achieve your business objectives with high engagement content and finely-tuned SEO.
Every business is unique and we know there’s no one-size-fits-all approach for content marketing. Your content is much more than a bunch of text and filler on a webpage, at Insiteful Solutions we think it’s the glue that brings all elements of your digital brand together. It’s your face and voice to your brand.
We specialize in writing informative and engaging content. This creates excitement for your website visitors and establishes a relationship with them. Your website content is your online sales pitch. Quality content empowers your customers and creates long-term brand relationships which ultimately lead to more sales. We develop content marketing plans that provide your site with relevant content which is frequently updated with insight gained from your online traffic data.