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Insiteful Solutions

 Welcome to our New Website

We’re excited to welcome you to our new website. Our goal was simple. We wanted to create a website that showcases the work we’ve done with clients, clearly explain our services and introduce people to our team. Our main goal was to create a digital representation of our brand that connects us to both current and prospective clients. We’ve worked hard to create a website full of resources to aid in your digital marketing efforts.

For twelve years we’ve been privileged to help businesses throughout Markham, Toronto and surrounding areas exceed with their online marketing needs. Creating long-term relationships with clients has always been the Insiteful Solutions way. A lot changes in the digital landscape, but we pride ourselves on our innovation. Here’s some of the emerging technologies we work with daily.

  • WordPress Development – In the beginning WordPress was tool for blogging. It has now grown into the Internet’s most versatile content management system (CMS). It’s estimated that 22.5 % of today’s website’s are powered by WordPress. The WordPress community is always growing, and there are over 31,000 WordPress plugins available which add an almost endless amount of tools and resources. The platform allows people of all expertise the ability to quickly add and modify the content on their site. Generally, WordPress sites will load quickly and look good on mobile devices. For all these reasons WordPress is now being used by large brands such as Disney, Time Magazine, Google, Facebook, CNN, eBay, New York Times, Sony and other well-known companies.Our team specializes on developing custom-built sites with the latest WordPress technology. All of our sites are optimized for mobile viewing and are built to be scalable.
  • Search Engine Optimization (SEO) – In a nutshell SEO is the process of gaining free website traffic from search results from tools such as Google, Bing and Yahoo!Most Internet users rely on Google as their primary method of navigating the Internet. Search engines list web pages, video, local listings and other content that best matches the user’s search. With a strong SEO plan, your content can appear prominently in these results. A good campaign is rooted in realistic goals and sustainable growth.Our team brings proven SEO methods to your marketing such as content development, clean code, optimized navigation, link building, social media, localization and other proven practices. All of our SEO work is driven by your website’s analytics.
  • Social Media – Social media is one of the most exciting elements in the digital marketing frontier. We’ve learned that marketing on social media does not come in a one-size-fits-all package. We specialize in marketing your brand on all social media tools including Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube, Instagram, Snapchat, tumblr and more.We specialize in creating both organic and paid campaigns. We believe in creating social media campaigns that connect brands to their online communities. Tools such as Facebook and Twitter can produce newfound exposure which can lead to more web traffic and increased business.
  • Content Marketing – Good online content builds relationships with customers. Strong content can lead to increasing you digital ROI and increase exposure on your brand.We understand that you know your business and market better than anyone. That’s why we take the time to work with our clients to produce memorable and actionable content. Our team specializes in developing content for all mediums including social media, blogs, email, landing page optimization and for all areas of your website.

Online Marketing

Online Marketing Insiteful Soluctions

Combining Your Online Marketing Efforts – Save Money. Produce Better Results.

It took 38 years for the radio to reach 50 million homes, it took television only took thirteen years. Communication mediums in the digital world grow much quicker. It only took Instagram a year and a half to reach 50 million people.

Internet Marketing changes rapidly. This presents Toronto businesses with both new challenges and exciting opportunities daily.

The Internet is full of options, much more than tradition advertising. First impressions are everything online. You need to stand out from everyone else, potential customers are lost every day by the click of a back button. We help our clients stand out from everyone else. Being unique is key to online success. Everyday we help Toronto area brands build successful online marketing campaigns rooted in uniqueness, innovation and high conversions.

Online marketing does not operate in silos, that’s we’re proud to be a one-stop-shop for all digital advertising and development. We focus on a range of services that span the entire digital frontier. Our team handles anything from writing clean and cutting edge code to developing groundbreaking creative work.

We take an integrated approach to everything we do. Online marketing should be a mix of ingredients such as web and database development, design, content marketing, SEO, social media, paid advertising, mobile optimization, local digital advertising and more to create a truly unique and one-of-a-kind plan for your business. We believe that handling all of our client’s digital needs produces consistent and effective campaigns and also saves our clients time and money.

We establish long-term relationships with our clients. You know your brand better than anyone, this knowledge is key to success. We work with you to produce campaigns with realistic goals. We’re always monitoring your online analytics information and we use this data to continue grow and refine your marketing.

Our mission is to create awesome and innovative digital brands for Toronto businesses and provide great service. We would love to learn more about your company’s goals. Please feel free to contact us for a free consultation.

Mobile-Friendly Design a Must

It’s not a secret, Google rewards websites that are optimized for web. For more than a year a website’s mobile performance plays a direct role in how Google ranks it in organic search results. The relationship between mobile design and search will only increase with Google’s upcoming mobile-friendly algorithm change on April 21st.

The Internet’s most powerful search engine has publicly warned that websites lacking a good mobile experience will be penalized. This is the time to ensure your website is 100 percent mobile-friendly.

So, where do you start?

Speed – Ensure that your website loads quickly on any mobile device. A common way to start is to optimize you images and videos to appear quickly. That’s the time to make sure your mobile site is coded cleanly and there are no unnecessary elements running.

Make Sure Stuff Works – Video, audio and other media can really add to the online experience, but they can also hurt you mobile experience. Ensure the videos you’ve added to your site can play on any device and avoid media which depends on third-party plugins such as Flash.

Blocked Content – Google wants to see what’s on your website and they don’t like being fooled. Google sends ‘bots’ to crawl your website, these bots tell Google what your website is about. This information is used to determine the relevancy of your site to people using Google search. Sometimes website owners will use code to block or misrepresent content to Google, this is done to give an inaccurate snapshot of a website. Make sure Google can easily see the same content humans can see.

Mobile 404 Errors and Redirects – If you browse the web with your phone or tablet you’ve probably encountered websites that block mobile users from viewing certain content. Usually mobile users are shown an error page when trying to access one of these pages, they are then redirected to a mobile friendly page. The upcoming update will attempt to stop this practice. It’s important to offer the same content to all visitors to your site. Make sure you desktop and mobile sites offer the same content.

Don’t Oversell Your App – Building your own mobile app is a great way to connect to your customers, but it’s important to not oversell it. Do not require people to download your app to view any of the content on your site.

The upcoming mobile-friendly algorithm update from Google shouldn’t come as a surprise. Basically, it defines rules that most web sites are following and rewards them for doing so. Take some time and ensure your website complies. Need some more help? Our team loves talking mobile, feel free to contact us to learn more about improving your mobile experience.