Topic: Search Engine Optimization

Content is extremely important for SEO Markham, without it, search engines wouldn’t have enough information to index your website correctly, and help your website rank properly. If you do not have a solid SEO plan, then the pages on your website will never be shared, or possibly even seen. They will just hold a place online, and that defeats the purpose of the work you created, doesn’t it?

SEO Markham content improves your visibility on search engines, which will drive traffic to your site, and promote people to purchase your services or goods.

What is SEO Markham Content?

The content consists of written content, images, audio and video that is displayed on your web page.

Some examples would be:

• Articles
• Blog posts
• Whitepapers
• Case Studies
• And more!

Search engines like Google want to deliver search results that are the most relevant and valuable to the user.

As a result, the goal of SEO content is for Google to consider it vital and relevant so that it is positioned on the first page of the SERPs.

MARKHAM SEO

How do you write SEO content?

Over the years, Google’s search algorithms continue to grow. Pay close attention to all the changes. They tell you how to get on Google’s good side, and help you get pages on top spots on SERPs.

SEO Content isn’t just any content, it needs to be high-quality and beneficial to your visitor. User experience is an essential factor in how Google decides which content should rank in the search engines for the top position.

For example, if you have a blog post, the best way to rank your post is to write content that considers the topic from a diverse perspective or provides more value than other websites posting on the same topic.

SEO MARKHAM

In order to write SEO Markham Content, you will need to know a few rules to follow for the best content.

• Length – Longer content sections (1000+ words) have demonstrated to rank well on search engines. However, it’s critical to keep paragraphs short in blog posts and other website content. Break paragraphs into 1-2 sentences or at most 3-4 sentences.
• Readability – Google favours content that has a specific reading level so that readers have a simple time understanding what they are reading. As opposite to simplifying your content, it’s more about opening it up to a bigger audience who can hear more value in it too.
• Tone of Voice – Keeping a steady tone of voice in your writing supports the reader to understand the viewpoint at which you’re writing, these factor into readability as well.
• Formatting – The way you format your writing plays a huge role in SEO Markham. Using headlines throughout the post will help the reader navigate the content. Using bullet points allows for an easier listing of items that the reader should pay attention to. Ensure you have visuals to break up the content even more.
• Keywords – To discover what Keywords are being searched by users the most, we rely on keyword research. Keywords help the search engine understand that your content is about a particular topic. They can also tell you what to specifically write about. If there is a high search volume, this will give you a better chance for people to read your content!
• Linking – Google has said that internal linking to other pages on your site, and backlinking from other websites can also improve SEO content. This also provides credibility to your content.
• Poor Linking – Google likes when you provide sources for your content or additional resources that will help the user understand the topic better
• Alt Text – Text that delivers a description of an image for accessibility reasons.

Now that you know content is an important part of SEO, speak to an expert at Insiteful Solutions about how you can create the right content to help increase online visibility for your business.

SEO MARKHAM

Content Refresh For SEO – How do you know when to do it?

Content hoarding, or more known as keeping old blog posts, keeping whitepapers everywhere in the backend of WordPress, and more, can be extremely overwhelming to any business owner. Especially when they do not have the updated knowledge on Refreshing, Website Maintenance, and SEO.

When you keep old content based on it being well written and intuitive, but it has zero rank or is producing no leads, it is not a bad idea to hold on to. Adding some tweaks can and will fix it.

Older posts can actually turn out to be some of your highest-performing work. Auditing and updating your content can increase your website traffic from 75% to anywhere over 125%.

SEO MARKHAM

When is it time to Refresh Your Content?

Many companies do not realize that keeping all of your old unpublished content can actually cause your website to run slower. If you make an annual plan once a year to go through your content and purge what is not needed, you will be the speed of your website can run faster, you can keep your customers updated with new information, and you will have more backend storage. Anything in the backend that is old, must have value in order for you to want to keep it.

How Do I Know What to Save in Backend?

How do you know when to get rid of a post or page? Decide if the content is still relevant and useful to the end-user, and if you feel that it is, you most likely are correct. You know your site and customers the best.

Most of the time, the one web page you should look out for is your blog page. You should get rid of old outdated posts that aren’t relevant anymore, such as old events or a yearly guide that is from years ago or that type of thing.

You should also read over pages and get rid of poorly written posts. You may feel the post is on an important topic, and so you should keep it and rewrite the post for the future.

Can You Refresh an Old Blog Post?

The answer is yes. If your blog post has traffic or could have the possibility to then it is worth keeping it on your website. There are a few steps to take when you want to update a post to have better results.

Change the Headline

You want to make sure that the keyword or keyword phrase that is the focus of your post is in your title, along with a catchy tag line. Customers should be able to read your title and understand what the post is about.

Do not Reuse Old Keywords

You do not want to reuse your keyword over and over again. Search engines take notice of it, and it could affect your SEO.

You also do not want to target the wrong keywords with your posting. It can affect how and who comes to your page. Keeping the old keyword from a few years ago can affect this. You want to stay updated with keyword data and update your post as you go.

Refresh Your Images

Blogs that use images receive 94% more views than blogs that do not use images.

You also want to have updated pictures, quality-wise, and era-wise. Using the same photo from 2012, won’t interest customers as much as an updated picture from 2021 would.

Conclusion – SEO Markham

Insiteful Solutions has the experts you need for any SEO inquiries and more. We’re here to create for you and support you. Contact us today!

For more information about SEO Markham give us a call at 905-947-8235 or email us at contact@insitefulweb.com

What affect does Google Reviews have on your SEO and why?

Technology being created, and transforming into what we have, has changed the way we find businesses, and what they can offer you as the customer. Before technology, we trusted the word of mouth from others. If hearing negative things about a business, that business would not thrive as a business with positive word of mouth would.

Moving on to today, where reviews on businesses still play a major factor, but it is all digitalized. We have gone from asking family and friends, to just a few words being searched in seconds, and having tens to hundreds of reviews on a business, positive or negative in our hands.

What affect do Google Ratings have on my SEO?

As being a customer that trusts other reviews to validate your purchase, you already have half the answer. Google uses the same trust with word-of-mouth marketing. It adds up the quality and quantity of every review to evaluate a search position.

There is really no difference in the objective between users and search engines. Google wants to go through the massive web to give the user the correct information, product, and service in the best and fastest way possible, and this matches our goals as users.

When you enter a search into Google, three main factors will affect the ranking of each site on display. The three factors are Distance, Relevance, and Prominence.

The first two are self-explanatory, Google will present to you the option of service you searched, within your immediate area. Reviews fall into the area of prominence. A business with hundreds of high-rated reviews may be listed before a closer competitor if that competitor has fewer, and fewer positive reviews and ratings.

How big of an Influence Reviews have on SEO?

Reviews have a massive influence on SEO. It is one of the top five major factors in ranking a business online. Every single year, the impact of Google reviews on SEO, increases. This is because more customers yearly, use online reviews and ratings to help with the decision of purchasing items and services.

Google uses Google reviews and Google maps to work together when a customer is searching for a service. An optimized Google listing can help a business increase visibility to customers, grow a viable edge, and boost the ranking on SERPS.

Google looks at the regularity, quantity, quality, and recentness of online reviews. This means that a business that consistently receives a large number of high-rated reviews, they are more likely to be ranked higher from the search engine.

The Job of User-Generated Content

Creating and posting regular content is very important for SEO. Google uses their algorithm to find fresh content to check-over if the website is active, which is the reason that business invest in content marketing.

Staying with a constant and consistent content strategy may not be the easiest. That is where the user-generated content can help out. User-created photos, videos, Q&A, and reviews relating to the product and shared through vast social media pages, can be used as authentic and fresh content for search engines.

With User-generated content, sharing experience, opinions, and advice, the search engine will notice that the business holds a big spot in that market. Search engines pay close attention to what customers have to say, not just the business speaking on itself.

Volume of Reviews

The number of reviews plays a huge role. A business with a ton of positive reviews and high ratings is likely to rank higher on SERPS. Part of the reasoning is based on the reviews all sharing relevant keywords, especially common keywords, that people use in expressing an opinion.

Google removed the use of anonymous Reviews, and many different websites had a downrank as a result of the choice. This proved that google reviews and the volume held, directly affect a website’s ranking and that quality, as well as quantity, plays a favour too.

Online Reputation

All reviews that a business receives, influence the reputation of any brand. A business receiving updated reviews on different platforms is the mainline for SEO. And that always leads to the next question, what happens when you receive a bad review?

The thought that a negative review would affect your ranking and would cause a tumbledown on SERPS, is scary. However, that is not what happens. The Google search engine will verify the authenticity of the review before taking the next step.

One odd review will not cause a loss of position on SERPS. An example is, a review on an experience with a delayed item will not affect the reputation of a business or ranking. Although, a review with credible reports of financial wrongdoings will and can lead to a negative ranking and reputation.

Thus, it is not just the number of reviews, as the nature of the review matters to SEO as well.

Conclusion

Google reviews are important. The impact of google reviews on SEO ranking can not be forgotten. Customers, rely on reviews and ratings from others to ensure the product and business they receive is to standard. Always remember that a large number of positive, and truthful reviews will result in a higher ranking on SERPS.