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Google Introduces a Game Changer to Mobile Devices

Posted on June 5, 2015 by - Uncategorised

San Francisco was home to an announcement by Google that may have changed how we interact with our mobile devices forever.

Lately there’s been a clear trend; mobile users are spending more and more time within the confines of the apps on their phones. People are spending a lot of time in digital silos. Information can be gathered without the need for content living outside our apps. The software products on your phone are not typically designed to communicate with one another.  Mobile users are operating within a handful of applications and it’s becoming habit.

This is an alarming trend for Google. The search giant wants people to use their search engine to find content and interact with their features and advertisements.

That brings us to Now on Tap, Google’s latest mobile offering which will solve this problem.

The new Android feature acts as a bridge between Google Search and the applications on your phone or tablet.  Now on Tap will hover over the apps on your phone and attempt to enhance the user experience by providing additional content.

For example, someone listening to songs on Spotify can get more information about the music they’re listening to by simply pressing their home button. Google will crawl the Internet and will seamlessly deliver additional information about an artist or song without the user needing to exit Spotify. Maybe you’re chatting with a friend on WhatsApp about going bowling, Google Tap can search the Internet for information about local bowling alleys.
Basically, Google is providing more content by layering itself over all the applications on your mobile device. At the same time Google is increasing their relevancy by simply integrating itself where people are already spending their time.

Google’s goal is to act as bridge and bring all of your applications together. This will make Android more desirable to many people in the very competitive mobile device market.

This update should be welcomed with open arms by most mobile developers. Google is essentially doing all of the heavy lifting. Programmers can simply continue what they are doing and the Now on Tap plug in will wrap around and enhance their software automatically. The new feature will work on apps both big and small.

Apple users will probably need to wait for this technology to come to their devices. If history’s an indicator, it’s highly unlikely that Apple will be knocking on Google’s door to have this new plug-in on their products. Most likely a similar non-Google function will be unveiled this upcoming fall when the new iPhone goes to market.

By adapting to their user’s habits Google may have introduced a game changer to the mobile world.  Our devices have the potential of becoming more powerful due to the communication between

Internet Marketing

Posted on May 29, 2015 by - Uncategorised

Internet Marketing

INTERNET MARKETING IN TORONTO IS OUR PASSION

Insiteful Solutions is a full-service digital marketing agency based in Markham. Since 2002 we have been helping clients exceed their internet marketing goals in Toronto, Ajax, Oshawa, Pickering, Halton Hills, Vaughan and beyond.

If you own a business and you’re looking for someone to take your Internet Marketing to the next level, you’ve arrived at the right place.

Every day we help companies like yours create and execute online campaigns and Internet Marketing strategies that will take your business to the next level.

We’re a digital agency that’s small enough to care for each of our clients, but with the big ideas and talented people of a large agency. Our team of professionals enjoys working with all brands.

Your brand is your story and it’s important to tell it to your customers. Internet Marketing requires the use a variety of tools such as website design, mobile marketing, social media and content marketing to get your story out there. We’re excellent listeners, you know your brand better than anyone. That’s why we work with you to learn everything your business and why you’re unique. We use this information to develop interesting and powerful marketing campaigns.

Success online cannot be achieved with a single action. That’s why we are an all-in-one digital marketing agency. Our team are experts in everything needed to take your brand to the next level online.

Contact us to learn more about Internet Marketing and what we do and book your consultation.

How do you get 1st page rankings on Google?

Posted on May 20, 2015 by - Search Engine Optimization

SEO Toronto - Insiteful Solutions

It can be very difficult to get listed on the first page of Google’s ranking results.  There are so many tools, services and companies out there that will guarantee that they can get your website listed on the 1st page of Google!  First thing to look out for is any company that guarantees first page organic search engine results. No one can guarantee organic search results, if this were the case why wouldn’t everyone? The search engine ranking algorithms are constantly changing.  Your SEO person or company will need to keep up to date on the algorithm changes to keep your rankings high.  It can be very hard to guarantee or even figure out exactly what will get you on the first page of Google’s ranking results. Here are some proven practices to get you started.

Before you begin your search engine work make sure you know what you’re doing.  Research the keyword terms or phrases you want to be found for.  Find the words people are searching for that will drive traffic to your site, not only driving traffic you want the right type of traffic that will convert into a sale or have them complete your call to action. Don’t believe anyone who tells you SEO is something you can do one and you don’t have to worry about it again, SEO is not something you can do once when you build your website and then forget about it.  If you want to get higher rankings you will have to continually update your content and search engine work.  There are over 200 different factors the search engines take into consideration before they determine your ranking position and this is constantly checked and re-checked.  Search engines really like to see websites that are regularly updating relevant content, as the goal of any search engine is to serve the most relevant results based on the searches search phrase.

SEO Start-up Checklist:

  1. Keyword research, to find the most relevant targeted keyword phrases that are searched most often
  2. Measure you content and optimization against your online competition
  3. On page optimization for the chosen keyword phrase or phrases
  4. Make sure there aren’t any coding errors
  5. Test page speed
  6. Make sure your website is mobile friendly
  7. Stay within the relevancy and keyword density guidelines

Search engine optimization requires a great deal of time and work to become known as an authority in your industry or area.  If you ignore this practice of the overall optimization you won’t get the best results. While there are so many services, tools and companies out there that it’s hard to know which one to trust or where to go for white hat seo.

Search engines rank quality websites in their search engine results.  We mentioned the Authority term earlier and this is referred to often when discussing SEO.  This always comes back to showing the user and the search engines that you really know your subject and you are the “go to” company because you have proven you are an authority on your subject in your content.

There are several elements involved in building a website that has ranking authority.  You need to make sure your web page content is good quality content, arranging your content in such a way that you engage your audience. If your website has the most relevant properly optimized content based on the searchers phrase your website will rank.  If it’s not relevant and as current as possible it won’t rank well.

You know have the issue that everyone wants to be listed on the first page of the search engine ranking results.  The person or company that does the most will generally get better rankings.  If your competition is spending more time and energy on search work they will get better rankings.  Make sure you are investing your time and energy on the right keywords or keyword phrases that are going to drive targeted traffic to your website. Do your research if you haven’t  you could ultimately be wasting your time getting great results that don’t generate a great ROI, make sure you have all your ducks in a row before you can expect great results.

Search Engine Optimization does take time and the old saying that slow and steady wins the race definitely applies here.  There are no quick short cuts that will provide quality ranking results that will remain in the top ranking results.