How many times do you check your phone a day? If you’re the average person, than you probably check it around 85 times a day.
It’s not surprising that people are no longer reading email solely on a desktop. In 2015 a shift happened. It’s now estimated that around 54 percent of all emails sent are being read on a mobile device.
Those in the online marketing world have stressed the importance of mobile design across all digital fronts, but now mobile optimization for email is a make or break for success. It’s simple, if an email looks bad on a mobile device it will end up in the trash.
You want your emails to look good on any screen, any size and anytime. Here’s four ways you can ensure mobile email success.
Dream Big, But Design Small
It’s best to design for a smaller screen. Typically, what looks good on a small screen will look good on a larger desktop screen. The opposite cannot be said. Here’s a couple tips to get you started:
- Make sure you use an easy-to-read font and ensure that it’s big enough
- Keep it simple with a single column design
- A strong image will get attention. Be sure to include an attractive image above the fold.
- Have a strong subject line. Keep your email subject lines short and interesting.
- Make sure that Call to Actions are at least 44 pixels in size. That’s average size of a human fingertip
- Include text after your headline that clearly describes your email and is consistent the subject line.
Images Say More Than Words
It’s a known fact, the human brain can process images much better than text. The small screen of mobile devices makes having an engaging image that much more important. Find an image that looks great and is related to the content contained in the email itself.
There’s some interesting tools and technologies available for email marketing. Be different from everyone else and try out some of these tools. There are tools on the market that populate emails with dynamic content meant to catch the reader’s attention. This is a great way for brands to produce some interesting content and increase clickthroughs. Currently, there are tools on the market that have readers tilt, jump or shake their mobile device to display content or reveal promo codes.
Plan and Build for the Mobile Experience
Having a mobile-friendly email is great, but if it contains links to your website you better make sure that your site is 100% mobile ready. If your leading people to a site with a weak mobile presence you’re wasting your time. If people have a bad experience on your website, they’re very unlikely to return again. Ensure that all pages load quickly and all page elements work on any device
It’s important to have good content in your email, but having a strong mobile design will take your emails to the next level. An attractive design will keep your emails in front of eyeballs. Make sure you create a positive mobile experience for your audience. This is an exciting time for email marketing and with more than half of people viewing emails on mobile devices, it’s essential that your emails are optimized properly.