Topic: Web Design

Website Design Toronto

Find Success With The Right Toronto Website Design Company

We work with a lot of businesses throughout Markham and the Greater Toronto Area. It’s important that business owners realize the impact their online marketing has on their bottom line.

The success happens online when you’re working with the latest Internet marketing strategies. Frankly, it can be hard to keep up. Something that works today may not work as well tomorrow. Businesses with an innovative online presence tend to separate themselves from the competition. An out-of-trade website will cost a business money.

1. It’s Time to Build a New Website

So, you need a new website, but where do you start? It begins with smart planning. Take a look at your current staff or external website design company. There are many things to take into account such as mobile friendly design, Search Engine Optimization (SEO) and e-commerce. You need to ensure you align yourself with people that help you have a web development and website design strategy that allows you to grow in each of these current technologies. It’s important to ask the right questions and find the right people that match you goals and budget.

2.  Every House Begins With a Foundation, So Does Your Website

Would you hire someone to build your house that doesn’t know how to read blueprints? We didn’t think so, you should have the same expectation from the people working on your web development / website design. It’s important to break your new website’s development into workable chunks. This will allow you to have a realistic time line and will help prioritize the various elements. Typically, we’ll built a strategy that incorporates numerous phases. This will allow you to have a workable website without sacrificing long-term goals. After all, this is your business and you should be in the driver’s seat throughout the website development process. You need to determine how your company will manage your website. Will your team want the ability to update the site internally? There are many great solutions that provide this functionality, such as WordPress. Consistency is important online and a good website design company will utilize all your marketing materials such as branding, off-line documents, customer data and other elements to create a website that fits into your existing marketing.

3.  Find the Right Partner

When it comes to making or designing a website, there are many options to choose from. There are some out-of-box solutions that can sometimes do the job. These solutions can work, but they’ll come with monthly fees and limited customization abilities. Another option is to hire a freelance web developer, this can help create custom development work. It’s important to come up with a realistic time-frame with a developer. Typically, the best solution is to work with a Toronto website design company. An experienced design and development firm will work with you to create professional work in a timely fashion. You’ll have the ability to work with multiple professionals, each with different skill sets. For example, our team features experts in design, development, content marketing, social media, SEO, mobile marketing and many other traits.It’s important to research and ask the right questions when speaking with a Markham website design company. Don’t be afraid to ask for testimonials from previous clients and don’t let buzzwords intimidate you.

4.  Time to Manage Your Website’s Development / Website Design

Now that you’ve started working with a development /website design firm it’s time to start setting some time-frames. It’s important that you have a full understanding about everything that’s going into your new website. Break your new website into chunks and establish when each of these tasks will be complete. Communication is a key component to planning a website redesign, but be sure that you and you development partner are on the same page.

5.  Track Progress and Test Everything

Make sure that everything is coming through as promised. Things sometimes happen during a new website build, but it’s important that everyone is on the same page. Test all parts of the site and look for bugs. Don’t just test with a computer, try different devices, operating systems and browsers. There are lots of great tools on the market that will test your site’s code for errors. If you’re building an e-commerce website, you’ll want to test every step of your payment process.

Studying your analytics is key with any website launch. Watch for unusually high Bounce Rates or low Time of Site numbers. Don’t overreact too soon, you’ll want a decent amount of data before you start making decisions regarding your site’s effectiveness. Ideally, you’ll want to create a long term business relationship with your partnering website design and development company.

For more information on Website Design Toronto please contact us by phone at 905-947-8235 or by email contact@insitefulweb.com