Search engine optimization (SEO) is finally getting the respect it’s due through Artificial Intelligence.
Because of this, brands are demanding more than ever from SEO, SEO-related content creation, and the professionals responsible for it. This is making AI SEO a necessity in digital marketing.
How can digital marketing professionals actually start to comprehend and utilize an SEO tool that works with artificial intelligence?
At Insiteful Solutions, we’ve spent several years investigating artificial intelligence applications across digital marketing disciplines, including AI SEO. We also energetically research with artificial intelligence in our own marketing efforts and track thousands of artificial intelligence vendors.
And we’ve found some useful ways sellers can start operating AI SEO software today.
A 2-Minute Definition of Artificial Intelligence
You don’t need rocket science to understand the basics of AI. We can teach machines to be like humans. We can give them the capability to see, hear, speak, move, and write. That’s exactly where we stand with AI today. Many different AI tools exist that have the capability to see, hear, speak, move, and/or write, then get better at those things with no explicit programming to get better.
A voice AI like Alexa is a great representative of this. Let’s say you tell Alexa to “Play my Party playlist on Spotify.” Alexa understands your words, processes them, and takes action. Alexa is utilizing artificial intelligence to make calculations on its own about what your phrases mean, how to reply to them, and what action you’re wishing.
Alexa is not being designed explicitly to get better after every user’s request. As an alternative, Alexa is using data from each communication with users to advance its connections with the following one. Which is why, in December 2018, Alexa increased its answers to questions by 12 percent (that is 73% accuracy).
So, exactly how is this unique from traditional software?
Traditional software needs to be explicitly programmed to develop.
If Alexa were not operated by AI, it wouldn’t exist as a customer merchandise. If you asked Alexa to play your party playlist and it didn’t recognize, a person would have to physically fix it before it could develop and get the correct answer next time. That is not possible with millions of Alexa consumers giving thousands of directives in real time. But, with AI, Alexa can use machine learning algorithms to understand data at scale, then develop at speed.
AI can enhance its precision at speed and at scale, which both takes over the traditional, non-AI competition (human or machine) and reveals new capabilities we didn’t have in the past. And AI is doing just that in search engine optimization presently.
How AI Is Used in SEO Today
Artificial intelligence is used in a variety of functions in SEO today through nearly every search engine on Earth.
Text and Voice Search
Your choice of search engine depends on artificial intelligence to deliver appropriate results for your requests. Search engines use modern AI, machine learning, and deep learning to manage a search question, then calculate which results will satisfy any given question. As any SEO expert following Google algorithm updates understands, search engines don’t reveal how their AI systems run, but do leave us with some ideas.
That means, whether you care about AI or not, the equipment has a powerful effect on how your content positions and how your brand gets seen, no matter which search engine you utilize. It also commands how search engines understand and classify the content on your websites.
The connection between voice search and AI can’t be overlooked. Voice search depends on AI technologies.
Topic Discovery, Keyword Research, and Content Optimization
Figuring out what searches, words, or phrases to optimize is half the work. Artificial intelligence tools are able to help. AI surpasses at finding examples in large sets of data.
Tools like MarketMuse, Frase, and BrightEdge offer recommendations on what you should be designing content about for the best search traffic results from specific keyword clusters. They are using AI to obtain topics from search data, so that you can visualize what other top-ranking sites are preparing to perform first in search ranking around any given question.
Generating new content all around search results is one part. But AI can also help you optimize your existing content to better rank for requests, too. All the tools listed above also incorporate this capability. They’ll offer recommendations on how current content can be enhanced to rank above average for individual terms. In both cases, AI can grow to be a key part of your content strategy.
Overall, these tools stage a straightforward truth about artificial intelligence:
There are plenty of manual tasks that marketers do each day, such as topic discovery and keyword research, that they aren’t very great at preparing, or they may not enjoy doing, and that a machine can do far better and at scale.
Local Search
Feeling confident your business shows up precisely in local SEO across many various locations isn’t always simple. And the effects of incorrect local search results can kill business within a geographic area. AI is great at resolving this type of information-based dilemma at scale.
Pillar Page and Topic Cluster Creation
Designing pillar pages and topic clusters is an operative SEO strategy that helps produce own entire topic areas by producing content marketing on a sum of associated search terms in a specified category. AI equipment is being implemented to streamline this process.
How to Get Started with an AI Tool for SEO Success
If you’re a search engine optimization expert or rely on search rankings to influence your marketing, chances are that AI can help you upsurge revenue and reduce costs. That means now is the time to get started with AI, no matter your ability or comfort level.
Trying to connect with your local market? We have a local SEO strategy for you. Google and other search engines are focusing more and more of their attention towards giving localized information to their users. We work with you to ensure all of your local business profiles are complete and optimized for Google.
Let us help you get your brand to the top of Google with a competitive SEO strategy. Contact us to get started today!
WordPress Web Design
How WordPress is a common content management system and blogging platform.
WordPress is used worldwide, in fact, 24% of websites use WordPress. But it isn’t the only CMS or digital publishing platform out. So why would your company create a WordPress website rather than using the other different platforms offered?
There are 4 main reasons why WordPress is the best.
Easy. Easy Use, Easy Updating.
One of the primary reasons to believe a WordPress CMS is for your website is that it’s easy to update. We advise using this system for the backend of a B2B website, just because it has a successful and easy learning curve, it is user-friendly, and it is straightforward to update.
The advantage of an easy-to-use and updated content management system is that anyone in your company can update the website. With a WordPress web design, you will no longer have to present all website changes to the IT department or a subcontracted developer and wait. You can log in to your website, make the update, and the change will be immediate.
So Many Different Options
Do you want to optimize your metadata on your pages? Do you want your website to load faster with a caching tool? Do you want to embed forms on your website? Are you interested in adding an easy way for consumers to sign up for a monthly newsletter?
There are plug-ins that offer various capabilities for a range of needs. Whatever capabilities, marketing or sales team requires for your website, there’s probably an existing plugin that can effortlessly be downloaded and connected on your website.
Plugins create a seamless experience for managing and updating your website.
Supported & Secured
WordPress has been in the game for over 10 years and, due to its popularity, it has a huge following and developer support community. This large developer and support community has designed a variety of numerous plugins, has help sites, and forums for debating issues and solutions. You will never be at a loss for amazing resources to deliver the help you need to manage and update your WordPress website.
Furthermore, it is a secured system and brings out updates regularly to ensure sustained security for websites and blogs. Consumers are always notified of mandatory updates and the updates are easy to make.
SEO Success
We mentioned earlier that WordPress is a great platform for users, as it creates a fantastic user knowledge. The best part is that it also plays nicely with various search engines. The coding and mark-up used to build websites follow best methods and, therefore, are appealing to search engines and are easy for search engine users.
Additionally, there are plugins that can be incorporated into a website to handle SEO data, including H1 titles, meta descriptions, meta titles, etc. Various accessible SEO plugins allow simple access to optimize web pages and deliver immediate audits of on-page optimization endeavors.
WordPress Web Design
We are mainly WordPress web design users, so we all could be a little biased when it comes to recommending WordPress as a CMS for websites. However, in our experience, WordPress is so simple for everyone to use (not just us developers), it provides you range of tools and opportunities, it has a broad support community that is simple to access, and absolutely contributes to overall search engine optimization.
We know that not everyone wants to spend all day working on web design like we do here at Insiteful Solutions, and we believe that WordPress is a great option for tech and non-tech professionals alike.
Learn more about the importance of picking the right backend (or content management system) for your website.
Want to learn more about WordPress Web Design? We can talk about WordPress for hours, give us a call or drop us an email. Custom WordPress Web Design by Insiteful Solutions your Markham, Toronto and surrounding area WordPress specialists.
SEO – Attracting More Customers
Improving SEO to attract more customers can be hard. A customer’s initial interaction with your company can happen at any stage. That’s because search engine optimization, or SEO, places you where your customers are. Why? Well, what would you do if your friends were looking for a good place to shop or eat? You’d turn to Google to find an answer. The same goes for most customers. Improve your SEO strategy and customers will come to you.
The best side about search engine optimization is that most of the work is already done for you. For example, Google now shows you popular search words or more known as “Key Words”. These are the particular terms your consumers are using to look up for your company on Search Engines. So, how can you improve SEO to attract more customers? Here are 5 ways:
Stay Updated with SEO Key Word Research
Developing an SEO strategy starts with knowing who you want to see your website and why. An example could be looking for the right bookkeeping software. They may search for “best bookkeeping software” or “bookkeeping software for small business.” This can ignite a blog idea of the top bookkeeping software for small companies.
Looking at appropriate search terms can also tell you about how your customers think and speak. Competitor blogs and news sources are also great places to browse and look around for info. Browse different headlines and take note of what terms get used the most when creating your SEO strategy!
Helping Search Engines Identify Your Website – SEO
Let’s talk about how search engines rank and categorize different websites. This will give you a better sense of how SEO (Search Engine Optimization) runs. First, search engines read all the titles and data in your website’s code. Simple tweaks to a site’s title, content description, and image attributions go a long way in boosting your SEO.
Search Engines would call this “technical SEO.” This type of SEO concentrates on explaining the content of a website. Some occasions, you may need a Website Developer for more intricate websites. These specialists can make small SEO modifications, like combining text descriptions to images, or big SEO changes. Linking the different pages and content on your site would need a Website Developer.
Optimizing Your Content & Linking It Up
Search Engines also use copywriting and content to rank websites. This is the content your guests and possible future customers see most often. Usual content pieces are blog posts, and contact or about pages. Putting key phrases into your website copy can actually help customers find you and your website better. One very important step to keep in mind here is to stay clear of keyword stuffing. Instead, focus on specific keywords and use them in moderation throughout your website.
Remember, customers can find you in many ways. For example, they may come to you from another business who linked to your website. This is a good example of linking to relevant partners and content or link building. Link building is a good step to optimize your posts and create influence in a specific field. Communicating content from similar reliable sources helps attach your brand to other professionals. When linking, use content that is appropriate and adds to the topic you’re investigating.
Fix Up Your Marketing
SEO can create a world of difference for promo supplies, social copy, and campaigns. Another way to improve SEO in your marketing is to use unique and rare keywords. As a substitute of relying on your primary keywords, use long-tail keywords. Long-tail keywords are keyword phrases that deliver specific details. Utilizing these in your content means you’ll be challenging with only some sites, giving your content the superior hand. Some examples are:
Top men’s clothing brand
Red Vans Women’s Slip-on Shoes
As you can tell, these are examples valuable in detail. They get so particular that they recognize an industry, a target market, or even key influencers.
Use SEO In Your Media
All social media platforms all provide ways for businesses to attract more customers. The two that will show you the most success would be Google Ads and Facebook Ads. Just because of the massive reach that Google and Facebook have. Optimizing paid media for Search Engines is the best and easiest way to make sure the right people see you content and interact with you.
Search engine optimization gets a bad reputation. But the fact is to appeal to more customers you can increase SEO in 5 steps. Work with a web specialist from Insiteful Solutions on the more practical aspects of SEO marketing. These developers will make sure your website is being indexed. Then take a look at how keywords and phrases perform a role in the various phases of your marketing. Pay particular attention to copywriting, promo assets, and paid campaigns. You can even utilize keyword investigation tools to create a solid SEO strategy.
