Located in Markham, our team of WordPress website designers and developers create custom, responsive & SEO friendly websites for businesses in Canada & around the globe.
WordPress Development Markham
We Build Dynamic, Beautiful, and High-Performance WordPress Websites
At Insiteful Solutions, a leading WordPress website design company in Markham, we love developing websites with WordPress CMS. Our immensely experienced WordPress Developers are regularly working on creating/customizing themes, plugins, and maintaining WordPress sites.
Designed to Engage & Convert
We love to engage our clients in the design process and take a deep dive to appreciate your business. Once we gain understanding into your business, we create a website that not only achieves the business goals but is also highly pleasing, delivers optimized performance, and strengthens your brand’s position in the market. Our knowledgeable WordPress developers & designers creates mobile-responsive, secure, and high-performance WordPress websites for your business.
8 Reasons why to pick Insiteful Solutions for your Markham WordPress Website Design:
Custom Design
100% customized design matching the personality & oriented for your business goals.
Mobile friendly
With a mobile-first approach, we ensure your website is attractive & functional on all devices.
Easy & Straight- Forward Process
With our web design knowledge, we only need a few hours of your time & we take care of the rest.
Experienced Web Designers
Our team of qualified website designers knows the requirements and desires of your business website.
We Host & Manage
So, you can concentrate on expanding your business and leave your website troubles and concerns to us.
Conversion-focused strategies
Designed to drive more leads, calls, and customers for your business.
Mobile & SEO Optimized
Highly optimized for mobile-responsive and Google Speed standards.
Rank Higher Quicker
Search Engines such as Google love WordPress even more than we do. We’ll install the latest SEO plugins to make sure Google reads and displays your content quickly and accurately. These plug-ins can enhance our SEO campaigns.
Our WordPress Services
We’ve been designing websites for over 18 years. With our massive WordPress development experience, we have gained deep insight into what works and what doesn’t. So, our WordPress designers in Markham use the abundance of experience in designing successful websites for our clients to get them to thrive online.
Custom WordPress Design
Our WordPress web designers in Markham create a custom design for your brand which is extremely functional, appealing, and delivers optimal performance to provide a pleasant digital experience.
WordPress Maintenance
A strong & healthy WordPress website involves frequent updates for WordPress core Engine, plug-ins, & themes. Also, a routine security audit is crucial to guarantee a virus & malware-free website. Our team has got your WordPress upkeep needs covered.
WordPress Themes
Need that unique look for your website? Our website designers create professional-looking, original, and easy to navigate customized WordPress themes to create an impressive look for your brand.
WordPress Hosting
You need an efficient hosting set up with the right modules to achieve high performance for your website. Our hosting experts manage your hosting needs and host on dedicated servers to deliver the desired performance levels.
Conclusion
Want to learn more about WordPress Development? We can talk about WordPress for hours, give us a call or drop us an email.
Custom WordPress Development by Insiteful Solutions your Markham, Toronto and surrounding area WordPress specialists.
SEO – Is E-A-T a Factor to Worry About?
Positioning in the Google organic search results from your SEO isn’t just about content extent, numerous characteristics matter! According to Google for SEO strategy, the standard for establishing a web page’s overall quality is:
All these, when met, equally gauge a page’s authority and worthiness to rank higher on Google. With that, we must say that E-A-T carries a significant score when it comes to Google rankings.
A Brief Look at E-A-T.
E-A-T is a brief form for Expertise, Authoritativeness, & Trustworthiness. It is discovered in Google’s Search Quality Rater Guidelines which is a total of 167 pages. Normally, E-A-T specifies how the search engine- Google perceives web content and SEO.
With the fact that a lot of content is distributed globally, Google’s focus is to deliver the greatest results for every search intent. And with that said, there is no direct route to establishing content’s value, and so Google uses E-A-T to measure the page’s quality.
So, is E-A-T a Ranking Factor?
E-A-T isn’t a conventional ranking component; though, its indicators are crucial for page ranking. In my perspective, E-A-T highly revolves around ‘content’ which is surely a major subject for any page. When you take a different look, there are numerous other ranking aspects that, when not taken care of, a page may fail to rank spontaneously and most definitely on the first page.
With that, we can say that there is no individual E-A-T score that the search engine (Google) assigns to a site. There are various algorithms that rely on E-A-T.
To sum it all up, E-A-T ‘Expertise, Authoritativeness, & Trustworthiness’ are important ranking signals that assist Google decide a page’s overall content value.
How to Improve EAT of a Page
SEO and writers are extremely focused on E-A-T. If you need to advance, determine or expand an E-A-T score for your pages, then here is what to do to see more success.
Explore Facts & Updates
Many YMYL sites, i.e., health, legal, and economic, experienced a drop in August 2018 when Google brought out the medic update, and that was normally due to a lack of E-A-T. Google’s Quality Rater Guidelines specify that articles must contain factually accurate content.
Websites that cover legal, financial, or medical topics must retain content informed with precise stats. Still, sites that drop in a unique category must keep a check on their content.
Work with Industry’s Best
Specialists and knowledgeable writers are well-educated about the subtleties in a field. If you focus in the medical, manufacturing, legal, or financial field, it’s best to employ a professional writer. Still, sites that fall in the non- YMYL category aren’t spared. It’s required to craft content that will be noticed from a bunch of others distributed on the world wide web frequently.
If you lack experienced writers, then a few considerations like blog posting, link building, and research can help you bridge the gap.
Build Your Profile
Since we are speaking about E-A-T, ‘Expertise, Authoritativeness, & Trustworthiness,’ it’s crucial to work on your professional uniqueness. If you possess expertise in a certain field, then you should let Google know about it. Showcase your qualifications, contact specifics, and get more reviews to command knowledge and cultivate credibility.
Page Load Speed
Page load speed is a vital characteristic today with the detail that Google goes along with a mobile-first indexing approach. With that, sites that load faster have a excellent chance of ranking higher on the search engine when matched with slow-loading sites. Guaranteeing an ideal page speed also helps provide user experience to visitors.
Coordinated data is utilized to markup numerous things like manufactured goods, places, even or any creative work. It is also an ideal SEO practice as it helps search engines understand your content. Schema markup is normally a language ‘code’ for search engines to identify the content. Apart from Google, Bing, Yahoo! and Yandex recognize Schema. Ensure that the data markup is constant with Google guidelines. Add Schema markup to the HTML to improve your outcomes on search results.
Wrap Up
Google has continuously been transparent on how the Search Quality Raters Guidelines are applied. It emphasizes that it conducted over 200, 000 trials with human raters in 2017. The raters assess the value of every portion of content based on its E-A-T. Google has firmly said that E-A-T is extremely considered when evaluating YMYL sites. Though, E-A-T alone can’t affect a site’s rank outcomes, but other algorithms also matter.
With all that, it takes a lot of determination to rank effectively on search results. Big websites do a lot to keep their rank in search results, mainly focusing on SERPs recommendations and user understanding.
How WordPress Themes Impacts SEO
Ever question if WordPress themes influence SEO? You may not believe that the WordPress theme you want for your website and search engine optimization have a great deal to do with each other, but, the reality of the matter is that your website theme influences SEO.
Your WordPress theme has a massive effect on site speed and eventually how good your site executes in Google rankings.
At some moment in your website’s lifecycle, you will end up altering your WordPress theme so it’s vital to understand how a new WordPress theme can impact your ranking and the particular SEO components to keep your eye on.
WordPress Themes
A WordPress theme is basically the “skin” that suits over top of the CMS to describe the appearance and style of your website. In principle, the theme is the website design that individuals see and interact with.
The theme is a key image brand component that provides life to your website content and an important highlight that defines how user interface elements relate with website purposes.
There are infinite themes to select from to make your WordPress website distinctive. In fact, WordPress itself (at the time of writing) has over 8,800 free themes accessible.
Or, you can consider a financial strategy in your business for a premium theme from a marketplace like ThemeForest to choose one that suits your needs.
It’s essential to recognize two things here:
First, the theme you choose influences your SEO. Second, the theme can both negatively or positively effect where your site ranks in search engine ranks, as well as how your site operates from a user understanding viewpoint.
Themes Can Affect Your Bounce Rate
If your website design is not visually pleasing, your visitors are most likely to leave your website. If your website is inadequately organized and guests can’t find what they are looking for within the first 30 seconds, they will leave and look for a website that is simple to pass through and delivers clearer, faster answers to their request.
If your website traffic doesn’t remain on your page, it signals to Search Engines like Google that your website doesn’t present a positive experience or deliver value content. This strengthens your bounce rate, which damagingly influences your SEO.
WordPress Themes Impact Site Speed and Performance
The speed of your website is one more key ranking factor. Should your site have a lengthy loading speed, users will shut down that website and search for a website that offers a faster loading experience.
The final goal for your page speed should be 1-2 seconds, however, if your site loads under 3 seconds, it’ll still be quicker than about 50% of all websites.
Changing WordPress themes impact your SEO and the total loading time of a website, so it’s crucial to select one that loads as rapid as possible without compromising other crucial SEO aspects.
WordPress Themes Affect How Search Engines View Your Site
An additional reason why your WordPress theme is so important is that an inadequately developed theme can confuse search engines creating the achieving top rankings. The code behind the theme needs to be well constructed so a search engine can distinctly comprehend it.
The HTML tags should be placed correctly so that Google sees precisely what your website is about. When Google acknowledges that you are supplying value info and services to your guests, your SEO will instinctively develop.
Even after a theme change, there are various enhancements you can make to adjust your WordPress website. You can also execute various SEO best practices to preserve and enhance your website ranking.
Search Functionality
Your next WordPress theme may alter or eliminate the search functionality on your website. For example, if your existing website utilizes a search bar, guarantee your new theme establishes this function.
If you don’t have previously have a site search function and the new WordPress theme encourages it, combining it may have a helpful effect on your SEO rankings because it increases how navigable your WordPress website is – the simpler users can discover what they are looking for, the better.
You can make purpose of Site Search Tracking which helps you follow and understand what your web visitors are attracted in and maintain to enhance your website.
HTML for Search Engines
An essential part of an SEO-friendly theme is the HTML markup. Your latest theme must use proper HTML5 tags so the extremely vital components of your content are properly accentuated for Google.
For instance, if the title tags are near the end of your web page instead of at the top, Google won’t be happy (and your HTML won’t make sense). This can cause problems with the default managing of your site.
Professional web developers mostly fulfill with HTML coding value guidelines, but it’s vital to be informed and remain on top of all characteristics within new themes as some designers can cut corners or don’t follow SEO basics and it can create troubles for your SEO ranking.
Plugins
Try to prevent themes that involve multiple plugins to operate correctly as this slows down your site’s speed and can harm your execution.
The brief answer is excellent themes do not need plugins to perform ordinary functions – be informed, and choose sensibly!
Look for an SEO-Friendly Theme
Some of the initial steps to altering your WordPress theme is to discover a practical theme that is SEO-friendly. This will assist you retain your overall SEO results to rank above average in SERPs.
Guarantee that the new theme for your WordPress blog or website has a rapid loading speed and provides your guests with a wonderful experience.
The theme code should be well-coordinated, picture sizes must be improved, and your other traditional SEO settings should be in place.
Test First
Before you go live with your latest theme, make sure you test it out before you execute. Find out what works and exactly how it may affect SEO.
Check how user-friendly and well-formatted your site is by creating a staging site. Ensure your plugin usage is minimum as too many plugins (especially unnecessary ones your website doesn’t need) only reduces the functionality of the site and the sites pace.
Take into consideration additional elements, like loading time, structured data, content formatting, and user experience.
Test and optimize, and maintain testing until you are absolutely positive all elements is SEO-friendly.
Find a Web Designer for Custom WordPress Design and Theme Development
The simplest approach to guarantee that modifying themes doesn’t have a damaging impact on your website’s ranking and SEO optimization, is to hire a web designer to design a custom WordPress theme.
How does this benefit you?
You don’t need to spend hours looking across 10,000+ themes for your WordPress website. You also don’t need to explore for an SEO-friendly theme.
There is no need to worry about your SEO settings, ensuring optimal image size, page load speed. Hiring a web designer permits you to devote time concentrating on your company while the experts take care of all the important functionality.
With a custom WordPress design, you can also guarantee you get all the functionality you want to run your company straight out of the gate.
Conclusion
Understanding how WordPress themes affect your SEO rankings is crucial. Let’s get you great results from the start. One mistake and you could website drop in the search results and your website is harmfully impacted.
Want to learn more about WordPress Development? We can talk about WordPress for hours, give us a call or drop us an email.
