Google updates mobile-first indexing best practices
Google has announced an update to their mobile-first indexing best practices on Twitter:
We made some significant updates to our developers documentation on mobile-first indexing (☎️#⃣1⃣📙?), Whether your site has been moved over already or not, it’s worth checking it out 👇https://t.co/yo4mGQZkqh
Google’s John Mueller keeps telling webmasters and Google that they should use responsive website design to create their mobile websites.
Theoretically, you could have dedicated mobile pages (for example on an m.example.com subdomain). However, John Mueller strongly recommends avoiding dedicated mobile pages because they make things too complicated.
Having one responsive website that works with mobile and desktop is the best option.
Save Time and Money: Do SEO more efficiently by setting the right goals
At Insiteful Solutions we have been helping companies achieve their goals and succeed for over 17 years. Based in Markham Ontario we have become SEO specialists sought after for our expertise in helping companies with their internet marketing campaigns and making sure their companies are high in SEO ranking.
When we start working with a new client, we make sure to learn as much about them and their goals as possible. Learning about a business includes researching not only their current but their potential customer base. By focusing on their audience and their goals we can help them succeed.
We advise our clients to keep the following in mind when starting their first website:
Create Relevant Content for Your Website
Each of our projects start with creating a strong content calendar. A content calendar can be considered a roadmap for your website. It is important to continually create quality content which will attract people to your site and increase site traffic. By updating your website and refreshing content you will keep your site relevant and fresh.
Identify and Use Keywords
Based on your business, keywords are words or phrases that will most likely be used by customers when looking for a product or service. Your keywords will become the backbone of your writing for your website and marketing material.
It is important to then use your keywords strategically throughout your website by placing them on every page of your site. You should also incorporate your keywords into the page URL – as long as the keywords make sense and don’t lengthen your URL into an unwieldy address!
Employ Alt Tags
It’s important that when using visuals or video media on your site to use alt tags (alternative text descriptions) to describe your images – this will allow search engines to locate your page, especially for users who use text-only browsers and screen readers.
Insiteful Solution’s Specialty – SEO Ranking
When working with clients on their SEO ranking, we can pull on years of successful work helping companies succeed. We often find that our clients don’t have the full picture of what goes into increasing a company’s SEO ranking. Here is how we help our clients succeed in the search engine arena:
Quantity over Quality
If we start working with a client who has a previous web presence, they often excitedly share the number of visitors to their site – and they often wonder why it isn’t translating into sales. Unfortunately, many people are under the erroneous impression that increasing your site visits will increase your sales – this is simply not the case. At Insiteful Solutions we focus on attracting the right audience to your website – we optimize the keywords used so that people with a specific interest in what you are offering will find you. Many new companies fall into the trap of using popular keywords to attract people – but the people visiting your site may not stay once they find out that the ‘popular’ keywords don’t correspond to what you are selling. It is more valuable to attract 50 people that will actually purchase something than 500 who won’t.
Be Competitive – But There’s No Need to Be #1 (Really, There Isn’t)
When our clients learn about SEO’s they often aspire to have their company pop up as the first company in their field after a Google search. While ambitious, reaching the #1 spot won’t necessarily result in more sales. Research has shown that as long as companies are visible on the first page – ideally in the top seven results – people will tend to investigate several companies before making a final decision. So whether your company is #3 or #1 on the ranking doesn’t really matter! We encourage our clients to focus more time and energy on attracting targeted visitors by researching which keywords they should use.
Use Keywords
In a competitive marketplace, it can seem an attractive option to use popular keywords all over your website. If you are in a particularly competitive field with limited keywords available it can seem that there may not be any other options. But by overusing popular keywords your company can get lost among the competition. It is more important to research your target audience and create a list of keywords with a low search volume – this will enable your website to stand out and deliver more sales to your website. There are online tools available to find targeted keywords; you will want to keep in mind that finding highly relevant keyword with a lower search volume can be more advantageous than a general word everyone is using.
Defining Your Goals and Conversion Rate
One of the most valuable exercises we go through with clients and (usually) their marketing team is defining what their goals are for their company. When working to improve a company’s SEO we determine where the company currently ranks, where they need to be and what do we need to do to get them there. We also work with clients to determine revenue targets and customer retention goals. Often, we can calculate from revenue targets how many new customers a company needs to attract and keep. When visitors to a website take a desired action, this is called ‘conversion rate’. A conversion rate isn’t always a sale of a product – it could also include signing up for a newsletter, storing credit card information or downloading a trial of your product. The conversation rate is important because it allows you to track how effective your website design is and the effect on your visitor.
Capturing the Localized SEO
Google, the dominant search engine worldwide, are focusing more of their attention to providing localized information to their users. To this end, Insiteful Solutions works with clients to determine the best market to position your business and how to reach the highest possible SEO ranking in your field.
Insiteful Solutions – SEO experts in Markham, Ontario
At Insiteful Solutions, we have become SEO experts by working with hundreds of clients all over the world over the past 17 years to improve their websites and increase their revenues. We are based in Markham, Ontario and work with companies in Toronto, Mississauga, Brampton, Vaughan, Richmond Hill, Oakville, Burlington, Oshawa, Pickering, Ajax and throughout the entire GTA.
Give us a call today and find out more about SEO (Search Engine Optimization Markham) 905-947-8235 or click here to go to our contact page.
Back to the Basics – How a strong SEO helps you get more customers.
Search Engine Optimization (SEO)
At Insiteful Solutions, based in Markham, Ontario, we have been working with clients for 17 years to create websites to successfully establish their brands online. We have had the honour of working with over 510 companies from around the world representing 93 industries. Our goal has always been to help our clients use the internet effectively to promote themselves, increase profits and be successful.
When businesses launch and present their brand one of the most important aspects that they need to consider is their SEO. Many brands might think that simply presenting a great product to the marketplace with a strong website and social media campaign can give their business a chance to succeed are mistaken. The importance of a strong SEO cannot be underestimated.
Just to get back to the basics: an SEO stands for Search Engine Optimization. SEO is the process in which visitation to your website is maximized by ensuring that your site appears as high as possible on the results of a search engine.
The key to being successful online is creating a strong brand; to do this you need to drive as much traffic to your website as possible. You will need to provide superior quality content that uses keywords to reflect what your user is looking for – this is where knowledge of your customer base comes in handy. By completing a thorough keyword search and applying this knowledge to each and every page on your website you are increasing your SEO rating.
When looking for a service on the internet many people start with an ‘organic search’ – this is when a person enters text (in the form of terms or a string of text) related to the service they desire. What pops up are lists of businesses related to their search. The goal of any business is to be as ‘high-up’ on the result page as possible. Many people are familiar with Google as the main search engine, but there are others like: Bing, Yahoo and Baidu. But Google is the leading search engine who owns approximately 75% of the overall market. Here are some important (and mind boggling) stats on Google:
90% of searches made on desktops are done via Google. (Statista)
35% of product searches start on Google. (eMarketer)
34% of “near me” searches done via desktop and tablets result in in-store visits. (HubSpot)
The average Google search session lasts just under a minute.
It was also reported in 2018 that Google receives over 63,000 searches per second per day – which translates into 5.6 billion searches per day. The other search engines share roughly 25% of the remaining market. Google is also the most popular email provider in the world with more than 1 billion users.
If your website ranks high in an organic Google search it lends credibility to your business and brand that you have essentially been endorsed by Google. And in a competitive marketplace, where customers have dozens (if not more) brands to choose from, having a high-ranking SEO greatly increases your chances of success.
At Insiteful Solutions we work with clients to create websites with a strong SEO foundation. We impress upon our clients the need to identify their niche market and as much as possible – then we can design a site to cater to your potential customers needs and optimize your site. As any new brand can attest you will need something to stand out, by thoroughly researching your audience and their needs and wants you can build your site to attract them.
An often-overlooked part of building your website is content planning. At Insiteful Solutions, our expert team will work with you on developing a content schedule that will allow you to populate your website with fresh and relevant content – employing keywords – to continually attract customers to your site.
As SEO experts Insiteful Solutions is at the forefront of trends in SEO’s. We encourage all of our clients to not only focus on their desktop website but to start prioritizing their mobile strategy. There is a tremendous shift in internet traffic from desktop to mobile devices. It is estimated that 52% of global internet traffic comes from mobile devices. At Institeful Solutions we are always adapting and leading when it comes to SEO’s, and we work with our clients to change their marketing campaigns to take full advantage of all current trends. We work with clients to create responsive website designs that not only look good and perform on a desktop but also a mobile device. This attention to trends will allow your customers to move between their devices with ease while visiting your website.
Everything we do at Insiteful Solutions is designed to help your business succeed. As SEO specialists we can work with you from the very beginning, or take a current site and improve it, to ensure you are optimizing your website and attracting the accurate audience for your brand. Being based in Markham allows us the flexibility to work with clients in Toronto, Mississauga, Brampton, Vaughan, Richmond Hill, Oakville, Burlington, Oshawa, Pickering, Ajax and throughout the entire GTA. We have worked with clients in nearly every industry and consistently deliver websites that address all their online marketing needs.
Contact us today to discuss your SEO and how Insiteful Solutions can help your business grow.
