Topic: Web Design

Content is exceptionally critical for SEO. Without content, Search Engines would not have adequate data to mark your pages appropriately and help you rank. If you do not have a consistent SEO plan, then the pages on your website will never be seen or shared.

SEO content enhances your visibility on the Search Engines, which then pushes traffic to your website and promotes consumers to buy your goods and or services. By including an SEO content plan, you can add massive potential to your company.

SEO Content – What is it?

Content entails images, written content, audio, and video that you present on your website. Some examples of SEO content would be Articles, Case studies, Blog posts, Whitepapers, and more.

Google, one of the leading Search Engines in the world, wants to provide search results that are useful and applicable to the consumer. As a result of staying updated with SEO content, Google will consider it important and applicable so that it is can potentially belocated on the first page of the Search Engine result page (SERPs).

SEO Content – How do you create it?

Over the years, Google’s search algorithms continue to evolve. These changes are always important to focus on, so that you can understand how to keep up with SEO content and how to achieve a top spot on SERPs.

SEO Content is not normal content you post daily, on your personal account, it needs to be high-quality and useful to the customer. User understanding is an essential factor in how Google determines which content should be positioned in the search engines for top spot.

An example would be, if your company has a blog, the greatest way to position your blog posts is to write content that advances the topic from a diverse viewpoint or delivers additional material than various websites have written about a similar topic.

In order to write SEO Content, you will need to understand a few details.

Readability:

Google favors content that has a clear reading level, so that readers can easily understand what they are reading.

Length:

Longer content has been proven to position better on search engines. Nevertheless, it is very crucial to keep paragraphs small in your blog posts and additional website content. Break up the paragraphs in 1-4 sentences.

Formatting:

Formatting holds an essential role in SEO. Using headlines throughout the article helps the reader navigate the content with ease. Using bullet points is a simple way of directing readers’ attention to a directory.

Tone of Voice:

Maintaining a steady tone of voice in your writing helps the reader to recognize the viewpoint you are trying to write from.

Keywords:

To discover what words are being searched by the users the most, we use and rely on keyword research. Keywords help search engines comprehend that your content is about a specific topic. They can also tell you what specifically to write about, and if there is a larger search volume that means you will have a better chance of people reading your content.

Linking:

Google has stated that internal linking to other pages on your website and backlinks from other websites can also enhance SEO.

Alt Text:

Text that offers a description of an image for accessibility uses.

Common Mistakes in Digital SEO Content

Target Wrong Keywords

The most efficient keywords to aim for are longtail keywords that will have high-level search volume but low competition.

Using Too Many Keywords

One concentrated keyword is the standard per page of your website. However, do not overuse your keyword as Google takes notice of this. Instead, sustain a sensible keyword mass.

Duplicate Content

Google will only index original content. Google does not care as much for a copied or duplicate version.

Missing SEO Title Tags and Meta descriptions

These tags can help Google comprehend what the page is about when it is looking over your website. Ensure that you have a Meta description and Title tag that use your keyword.

Missing Image ALT Tags

Alt Tags help you with accessibility, for those who have problems with sight. Alt tags can help a user navigate web pages. All graphic images should have alt text and Google favours website pages that have taken accessibility into account.

Poor Linking

Google likes when you give sources for your content or added resources that will assist the user to comprehend the topic at hand. Make certain you are interlinking between the relevant pages on your website, this helps improve your relevancy score on all your website pages.

Conclusion

Now that you understand that content is an important element of SEO, speak to an expert from Insiteful Solutions about how you can create the right content to help increase your website traffic and your online visibility.

Digital Marketing & COVID-19 – How do we return to normal?

Zero businesses were left the same after the pandemic. The bulk of web design and marketing companies instantaneously felt pressures as consumers withdrew, budgets were decreased, and companies struggled to work out how to enhance their online existence.

The presence of Covid-19 started in 2019, but it was not until January 2020, that the World Health Organization (WHO) announced a Public Health Emergency of International Concern. By July 2021, the number of positive cases hit 185 million cases worldwide, with over 4 million deaths worldwide.

With that number of positive covid-19 cases, more than 169 million people from the 185 million, have fully recovered. Scientists have found vaccines that work, so we may be closer to the end of Covid-19 than we feel. But the pandemic is not just a healthcare crisis, it also is an economic crisis for all businesses, not knowing what could happen next.

Covid-19 has left zero unaffected.

The pandemic has interrupted routine life as we know.  Restaurants have closed their dining rooms until further notice. Shopping malls were closed for a very long period of time, only doing curbside pick up, if they were lucky. We even went through a period where bottles of hand sanitizer and cases of toilet paper were flying off shelves, causing some people unable to purchase any, which caused most essential stores to create the “one per family rule”.

In Canada, the majority of companies started to shut down their offices as early on as March 2020, and working from home developed to the new standard for businesses that had the essential infrastructure and data to set up all employees from home.

Business owners have faced tremendous encounters. Businesses worldwide have been put to the test, forcing them to manage and operate in many diverse methods that they have never performed beforehand. The only thing we know is that if you want your company to survive during a period such as this, you need to be able to adapt.

Every business had to revaluate its short-term and long-term strategies to endure and develop during such a period. One of the main priorities that businesses have during Covid-19 is their financial health.

What Changed? – Working Remotely

Before Covid-19 hit the world, most web design businesses managed using a comparable system, a main office with online support. With the lockdown, most web design businesses were required to count on remote resolutions for developers and designers.

Gradually over time, the traditional office disappeared and was replaced by home offices that were equipped and had collaborative software. Covid-19 affected any type of business that could not make the move to remote work, no matter what the size.

For several web design businesses, the vital key to continuing on was the software and programs they depended on. Additional procedures that were previously conducted on-premises were rapidly switched over with digital tools to off-premises.

The Significance of Accepting the Digital Era

When we all started to realize that we had a long period of time before the lockdown would be over, it was very clear that we need to rely on modern technology to sustain a normal life. We started to see and learn more about buying things from home, working from home, communicating over different video-call services from home instead of person to person, and the major thing in common with all of these new methods we picked up during lockdown, is based off technology and companies starting to incorporate the Digital Era.

It is not just technology that is changing. Customers and the behaviours they have are changing. We witnessed this when there was a huge panic in shopping which caused record spikes in online retail. It does not matter if it is groceries apps, household items online stores, or clothing stores, people now rely on the Internet to shop. And this will carry on after COVID-19.

A Digital Presence is a Must – Digital Marketing

Before COVID-19, financing a site was an addition for numerous companies. Currently, going without one is no longer a choice for every company that would like to be well off during and after the pandemic.

With the era we are in now, having a digital footprint is a must. Every day, more people start to use the internet for shopping, looking for businesses, searching for products and or services. Your business should always be where the customers are.

How to Think Digital

• Ecommerce

As the big change in online shopping continues, companies have reached out to web designers to help their company get back on their feet and have a smooth-running, updated website at all times with the current demand that can offer e-commerce solutions.

• Plan for Success

Working with Web Design companies can create your brand a successful digital marketing plan. They will incorporate critical strategies to boost your online presence, such as social media marketing, content marketing, different elements of search engine optimization (SEO), and others.

• Stay Updated Online

Every day the online world is changing. More people are joining in the demand of being online for shopping, social media, news, and more. Changing for customers and following updates are key for your website to stay active. You want to make it a very easy and welcoming experience as you would if it was in the store or in the office.

Conclusion

Creating a website for your business and staying updated with it, is a key to success in this era. Insiteful Solutions has a proven track record for innovative website design results that appeal to your target market and enhance your website traffic.

We established an exceptional system for entrepreneurial business owners and their marketing decisions, called The Targeted Insite Solution™. It provides the insight you need to draw in and always connect with your target audience.

Interested? Let’s talk Web Design. Give us a call.

Website Maintenance is important to maintain the security and integrity of your Marketing Investments

94% of people make the first impression of any brand or business based on the website design. The truth is, that percentage size, being so large, can not and should not be ignored.

Having a website that is set up properly and that looks professional, can be extremely challenging. It is recommended that businesses reach out and find a professional website design company that can create the website and maintain it for your company. In almost all cases, after the website has been launched, this website will always need to be maintained and updated to keep it running at 100%. It is recommended that you keep this in mind while creating a budget for your website.

Website maintenance is one of the most important factors to keep up to date. You always want to make sure that your website is offering the best optimal experience and maintaining a secure and safe website that all customers can trust.

What is Website Support and Maintenance?

Overall, most websites require regular check-ups, and this includes custom WordPress websites. A regular check-up would include, maintaining security, checking site performance and search engine optimization health. Reliable website maintenance is an indispensable element for all websites, but even more for E-commerce businesses.

If you are operating a CMS-Driven website, you will see that your host will constantly update the Core Software necessarily to ensure that their side, is updated so servers run securely. Once the core software is completely updated, any extensions or plugins on the website will need to be updated to stay current and congruent with the core.

To work with all updates and always having your website safe is a must. Creating a schedule that ensures you follow all updates, can save your website from becoming a victim to any security issues, performance issues, and functional issues. Every website has a different approach to marketing, operation, and monthly or daily needs, and so does the business as a whole.

Staying Updated with Software Changes

Different updates impact a website in many different aspects. Updates may come from plugins used for e-commerce purposes or different extensions used, customized or enhanced functionality within web designs or your SEO. There are also always regular updates on internet browsers, search engine algorithm updates, and server-level updates from your web hosting platform that all require stable website maintenance.

Updates can occur automatically and can alter various sides of the website content and correlated digital marketing. Other updates can and may need manual intervention and cross-referencing with your website configuration before completing the update.

How to Keep Your Website Safe and Secure

If your website content needs to pay specific attention to site security and data privacy, you most likely will need assistance and support from a professional website design company.  43% of small businesses fell victim to privacy harm. Cybersecurity is extremely important in order to protect your website from hacks, privacy breaches and automated bot attacks.

Web maintenance agreements ensure that a specialized level of proactive procedures and cybersecurity are executed and avert attackers from obtaining access and producing major destruction to your brand or business.

Data Tracking & Website Analytics

No matter what your main purpose for your website may be, it is safe to say that it creates important customer data that can and will be used to improve your business. Website maintenance will also play a major role in assisting in tracking and make sense of the data monthly so you can apply the data to its full potential for your business.

This data provides doable ideas and recommendations for improving user experience, marketing, and enhancing a variety of web pages. When tracking page clicks, click-through rates, or scroll events, you can observe users’ manners with the use of powerful click-mapping instruments to increase knowledge on how well your website engages with your audience and transforming visitors into customers.

The Best User Experience

Experience is gained by numerous elements within a website. Unexpected functionality or interactions, broken internal or external links, page load times, and broken page layouts completely influence your users’ experience on every single web page. All of these measurements influence your core web vitals score and signals search engines (and humans) to determine the efficiency of your site.

Accessibility is a very essential topic in the web design field in the present day. Staying current with accessibility standards involves regular website maintenance. All websites should abide by worldwide accessibility guidelines to ensure that all site visitors are able to peruse and traverse your site efficiently.

The Importance of WordPress Updates and Maintenance

If your site utilizes WordPress, you will require more specific assistance as there are numerous ways to further enhance and improve a PHP-driven website to produce the outcomes your company will weigh on.  With a dedicated WordPress maintenance agreement, personalized plugins and extensions will operate faultlessly and effectively at all times.

Website Maintenance – Do I Require a Website Assistance Agreement?

Specific duties must be completed every single week, each month, each quarter, and as well as yearly. Staying on top of each duty can easily become a full-time position for any business or brand owner to run a successful and properly maintained website for their customers and or clients.

There are various tactics for website maintenance services. Many web designers can customize maintenance plans to match the requirements of a small business.

Maintenance & Updates – Weekly

Weekly, your site should have the most important features checked over. Your web pages need to be able to load with no errors or broken links. Any contact or production forms must operate fully and convey information to the appropriate inbox.

404 Errors must be fixed the same day, if possible, as this can lead to a poor impression with customers trying to use the site and not being able to see all pages that should be offered.

Spam posts or comments on your site must be deleted if they have been included in your content database.

Content such as your business’s blog post and plugins should always be watched for updates that are required.

Maintenance and Updates – Monthly

High-level audits need to be done monthly. Establish what page content needs optimization, which post should be removed off the site, and evaluate any possible keyword cracks to plug in your digital marketing.

You need to be consistent in monitoring many elements including, Social media mentions, Security scans, Page speed and performance, A/B and multivariate testing, Search engine visibility, Usability and accessibility, Checking SSL certificates, Available or recommended security updates, Content Audit, Customer engagement and behaviour, Search engine optimization rankings. These are just some of the cloud-based SEO services or tools that can be easily added to your website by a web designer to signal any problems within your website so that you can effortlessly concentrate on and begin tackling problems before they cause sizable harm to your website and business.

Maintenance and Updates – Quarterly

Every quarter, you should review your website from top to bottom, to make sure you are able to assess the existing site’s data and take into account alterations to the user interface design and enhancements to further enhance your website and search engine visibility.

When examining your content, make sure you review your existing digital marketing and ads for the improvements to make superior use of your keywords and visual design elements.  Making slight adjustments to on-page components like web forms and popups can ensue in improved conversion rates.

Maintenance and Updates – Annual

Annual website maintenance is the most time-consuming out of all types of website maintenance. It is very straightforward, but with the aspects of it, you need the time. It requires an evaluation of all site content, keyword strategies, and designs.

While studying content, go through your site and complete a deep audit for grammar, typos, accuracy, and importance as ideas and best practices could have improved since you previously published your data.

Be sure to always ensure that your SSL certificate is renewed and active so that you do not leave your website open to harmful attacks.

Check over your domain name, and make sure that it is renewed before the expiry. Make sure to check over the active email addresses, and that they work so that clients can reach you and eliminated vacant accounts to declutter your server.

Conclusion

Businesses and websites go hand in hand. The truth is, most customers will find out about your business online, by searching Google or other search engines.

Reviews, ratings, comments that are online will always be taken into account, and you want to gain more customers by having a website that allows you to do so. Website maintenance and updates are necessary to keep your website up-to-date, running smoothly, and fully active.