Topic: Social Media

Why is Social Media Important for Toronto and Area Businesses?

Attracting new customers is always important for businesses in Toronto and area. Companies spend a lot of money in an effort to gain new customers. Unfortunately, a lot of this money is wasted.

Measuring the return on investment (ROI) should always be at the forefront of every marketing campaign a company undertakes. Fortunately, online marketing affords some amazing measuring tools which can allow you the ability to measure your campaign’s ROI right to the cent. Many Toronto businesses are finding success with social media marketing.

Social media is no longer a luxury; it’s a must-have for any growth. It should be a core part of any marketing plan and should have a budget. Social media marketing not only increases the amount of people encountering your digital brand, it leads to conversions and leads. Hubspot now estimates that 84% of all American B2B marketers utilize social media to some degree.

Posts on social platforms such as Facebook, Twitter, Pinterest, Google+, LinkedIn and various other services generate targeted and engaged traffic. It’s a great way to breath new life into older content buried on your website. People are engaged with their social media accounts and re-purposing content on social can really help gain some attention for your brand. Posting older content can also give your Search Engine Marketing (SEO) a jumpstart. Driving new traffic to old pages will help them gain ranking in search engines such as Google.

Ideally, your social media marketing will help your brand build relationships with your customer base. You can instantly have access to your follower’s feedback regarding your company and you can also learn more about your target market’s interests and daily lives by looking at their profile. This digital insight can help you tweak your marketing to cater to your audience’s likes.

Social media is real-time, this allows you to quickly reply to customer feedback and questions. When done correctly, social media can take your customer service to an all-new level. This creates loyal fans of your brand.

People view Facebook, Twitter and other tools as social networks, not marketing platforms. This can make your message more interesting and trustworthy. Good social media content encourages conversation, not selling and marketing. This can quickly lead to more traffic to your website and more online conversions. It’s likely that your competition is already present and doing this. It’s a lot harder and more expensive to catch up to social media competition than it is to lead.

Your brand’s personality can really shine. You know why your company is interesting; why not tell the world? Brands with cleaver and interesting content usually succeed, even with small budgets.

One of the reasons why social media is so interesting for marketing is the many advertising options the platforms offer. Facebook ads allow you to target very specific groups of people, this allows you to advertise to people that are more likely to become customers. There’s a lot of exciting things happening with Facebook retargeting ads. A simple Facebook pixel allows you the ability to present your targeted ads to people across Facebook. It’s not a surprise that when you stay in front of your customer base you’ll generate more business. Social not only gets eyeballs, it allows you the ability to constantly refine your sales message to an engaged audience.

The ROI for social media is usually very impressive. Hiring a Toronto social media consultation company (like us!) is typically a smart marketing investment. The average cost for a Google AdWord click is $1 to $2 and can increase dramatically from there. A boosted post on Facebook or Pinterest can produce similar results for as little as $0.12.

Social media and doing business in the new millennium go hand-and-hand. If your brand doesn’t appear on social media it simply does not exist to many people. Have fun with your social media, try new things and encourage audience interaction.

We love talking about social media and advertising. Every business has unique needs and goals. Give us a call or drop us an email and one of our experienced Toronto experts will help get you started.

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Insiteful Solutions – Celebrating 14 Years

Insiteful Solutions – Celebrating 14 Years of Providing Website Development, Design and Online Marketing in Markham, Toronto and Surrounding Areas

It really doesn’t seem that long ago. The Leafs were battling it out in the Eastern Conference Finals, televisions were turned to American Idol, and Apple was just beginning to make iPods. There were a lot of things happening 14 years ago, including the beginning of Insiteful Solutions.

The goal was simple. Provide professional Internet marketing, design and development services for big and small clients. We started serving businesses in our own backyard of Markham. Really, it was about relationship building. Provide excellent customer service, exceptional work and become partners in our client’s success stories. It’s a philosophy that worked out well, we still work with clients that were with us in the beginning.

There’s been many changes to our industry over the last 14 years. There’s almost too many to list: mobile websites, search engine advertising, social media, online video streaming, and dozens more. Something that hasn’t changed is the importance of storytelling and building a strong brand. It’s hard to build an online brand if you’re not doing anything interesting. The methods and tools are different, but everything we do is still rooted in strong branding.

“This is an exciting time in the online marketing world,” explained Jess Joss, owner and founder of Insiteful Solutions. “Every day presents new opportunities to expand our client’s digital presence. We have a strong team that’s able to provide our clients with all the development, web design and marketing tools needed to succeed.”

We’ve accomplished some exciting things over the last year. Our website was completely redesigned, we’ve gained some new and exciting clients, our team has grown and we’ve helped create some really great work that we’re all proud of.

“The relationships we have with our clients really separates us from anyone else,” said John Brown of Insiteful Solutions. “We take a lot of pride in the quality of work we provide to each of our clients and I think that’s why many of our clients have been with us for years.”

It’s been 14 amazing years of creative work and we’re looking forward to the many more projects ahead with both existing and new clients. We’d like to take this opportunity to thank the many clients that we’ve had the privilege of working with over the last 14 years and we value your business. It’s been a blast so far and the future looks even brighter.

Twitter Moments Tries to Capitalize on Canadian’s Thirst for News Content

Twitter’s new Moments feature is now available here in Canada. You may have noticed something different on your Twitter account last week. A new ‘lightening bolt’ icon now connects you to trending news topics. You can now use Twitter to instantly tap into the news of the day. The Moments page provides news on a vast range of topics.

“Moments is basically a story that spotlights the best of what’s happening on Twitter,” says Twitter Canada’s Jen Wilson, a former journalist who will be helping to curate Moments. “So, each Moment is between five and 12 pieces of content, on average. You’ll see tweets, videos, gifs, Vines, quotes and links. And all of those items work together to tell a story, to give you a snapshot of what people are saying, reacting and feeling around any given topic.”

For years, people have been using Twitter to quickly browse and read news. The new Moments feature take this usage one step further.

Moments has been hugely successful since launching in the US about four months ago. Our news has a clearly Canadian prospective with topics such as NHL playoffs and Toronto Blue Jays taking top spots in the feed.

Twitter prides itself on delivering well-filtered news content to their user-base through Moments. The new tool broadcasts content from reputable sources, this allows users the ability to quickly catch up on a topic and trust the news they are reading.

“But if I look at a Moment, those are the people who are experts in this subject area who I wouldn’t find otherwise,” she explains. “It can be really hard to filter through that for the average Twitter user. So, this filters it and finds people who are actually on the scene, or adding depth and nuance to the conversation. So we’re doing that work for you. It’s a little like being a detective, and trying to find who’s here, who’s right and who’s sharing really cool stuff.”

Twitter has been a social media giant since launching over ten years ago. In recent times, the company has faced slow user growth, declining stock prices and have seen key executives exit. Twitter is hoping that Moments will help change this trend for the positive.

The NFL and Twitter recently announced at partnership that allows Thursday night games to be streamed through the platform. It’s likely that such exclusive content will tie in with Moments. Twitter is not able to stream NFL in Canada, but it’s fair to assume that other online content will find a home on the Canadian version of Moments.

When Moments launched south of the border they had content partnerships with various media outlets such as the New York Times, the Washington Post, BuzzFeed, Bleacher Report and Fox News. Currently, the Canadian version features content from CBC, the Weather Network and the NHL. Twitter plans to build this list in the upcoming future.

Moments is trying something different. They are attempting to be mini-newsroom, one without reporters or original content. Instead of turning to a newspaper’s homepage, Twitter is hoping that their users will use the Moment platform.

With Facebook and Google both having similar features in the works. It will be interesting to see which social media platform wins the news battle.