Artificial Intelligence & SEO

Search engine optimization (SEO) is finally getting the respect it’s due through Artificial Intelligence.

Because of this, brands are demanding more than ever from SEO, SEO-related content creation, and the professionals responsible for it. This is making AI SEO a necessity in digital marketing.

How can digital marketing professionals actually start to comprehend and utilize an SEO tool that works with artificial intelligence?

At Insiteful Solutions, we’ve spent several years investigating artificial intelligence applications across digital marketing disciplines, including AI SEO. We also energetically research with artificial intelligence in our own marketing efforts and track thousands of artificial intelligence vendors.

And we’ve found some useful ways sellers can start operating AI SEO software today.


A 2-Minute Definition of Artificial Intelligence

You don’t need rocket science to understand the basics of AI. We can teach machines to be like humans. We can give them the capability to see, hear, speak, move, and write.  That’s exactly where we stand with AI today. Many different AI tools exist that have the capability to see, hear, speak, move, and/or write, then get better at those things with no explicit programming to get better.

A voice AI like Alexa is a great representative of this. Let’s say you tell Alexa to “Play my Party playlist on Spotify.” Alexa understands your words, processes them, and takes action. Alexa is utilizing artificial intelligence to make calculations on its own about what your phrases mean, how to reply to them, and what action you’re wishing.

Alexa is not being designed explicitly to get better after every user’s request. As an alternative, Alexa is using data from each communication with users to advance its connections with the following one. Which is why, in December 2018, Alexa increased its answers to questions by 12 percent (that is 73% accuracy).

So, exactly how is this unique from traditional software?

Traditional software needs to be explicitly programmed to develop.

If Alexa were not operated by AI, it wouldn’t exist as a customer merchandise. If you asked Alexa to play your party playlist and it didn’t recognize, a person would have to physically fix it before it could develop and get the correct answer next time. That is not possible with millions of Alexa consumers giving thousands of directives in real time. But, with AI, Alexa can use machine learning algorithms to understand data at scale, then develop at speed.

AI can enhance its precision at speed and at scale, which both takes over the traditional, non-AI competition (human or machine) and reveals new capabilities we didn’t have in the past. And AI is doing just that in search engine optimization presently.


How AI Is Used in SEO Today

Artificial intelligence is used in a variety of functions in SEO today through nearly every search engine on Earth.

Text and Voice Search

Your choice of search engine depends on artificial intelligence to deliver appropriate results for your requests. Search engines use modern AI, machine learning, and deep learning to manage a search question, then calculate which results will satisfy any given question. As any SEO expert following Google algorithm updates understands, search engines don’t reveal how their AI systems run, but do leave us with some ideas.

That means, whether you care about AI or not, the equipment has a powerful effect on how your content positions and how your brand gets seen, no matter which search engine you utilize. It also commands how search engines understand and classify the content on your websites.

The connection between voice search and AI can’t be overlooked. Voice search depends on AI technologies.


Topic Discovery, Keyword Research, and Content Optimization

Figuring out what searches, words, or phrases to optimize is half the work. Artificial intelligence tools are able to help. AI surpasses at finding examples in large sets of data.

Tools like MarketMuse, Frase, and BrightEdge offer recommendations on what you should be designing content about for the best search traffic results from specific keyword clusters. They are using AI to obtain topics from search data, so that you can visualize what other top-ranking sites are preparing to perform first in search ranking around any given question.

Generating new content all around search results is one part. But AI can also help you optimize your existing content to better rank for requests, too. All the tools listed above also incorporate this capability. They’ll offer recommendations on how current content can be enhanced to rank above average for individual terms. In both cases, AI can grow to be a key part of your content strategy.

Overall, these tools stage a straightforward truth about artificial intelligence:

There are plenty of manual tasks that marketers do each day, such as topic discovery and keyword research, that they aren’t very great at preparing, or they may not enjoy doing, and that a machine can do far better and at scale.

Local Search

Feeling confident your business shows up precisely in local SEO across many various locations isn’t always simple. And the effects of incorrect local search results can kill business within a geographic area. AI is great at resolving this type of information-based dilemma at scale.

Pillar Page and Topic Cluster Creation

Designing pillar pages and topic clusters is an operative SEO strategy that helps produce own entire topic areas by producing content marketing on a sum of associated search terms in a specified category. AI equipment is being implemented to streamline this process.

How to Get Started with an AI Tool for SEO Success

If you’re a search engine optimization expert or rely on search rankings to influence your marketing, chances are that AI can help you upsurge revenue and reduce costs. That means now is the time to get started with AI, no matter your ability or comfort level.

Trying to connect with your local market? We have a local SEO strategy for you. Google and other search engines are focusing more and more of their attention towards giving localized information to their users. We work with you to ensure all of your local business profiles are complete and optimized for Google.

Let us help you get your brand to the top of Google with a competitive SEO strategy. Contact us to get started today!