Paid Search Engine Advertising gives you the opportunity to pay for top positions in search engines such as Google or by appearing on third party websites. Having Pay Per Click (PPC) campaigns allows your brand to instantly appear as a top result in Google.
When using search engines you will see a list of search results on the top and right side of the screen. This results are separated from the others. When you click on one of these links you will be taken to that company’s website. The company is charged for each click, hence the term Pay Per Click. With more than 80 percent of all web traffic, Google AdWords (Google’s PPC service) is the most popular place to advertise.
When managed properly PPC advertising can be an extremely profitable marketing strategy for your company. A successful PPC plan will increase the amount of traffic to your site, improve your Internet ROI, instantly improve your keyword placements, expand brand awareness and many more advantages. Only paying for the clicks you want makes PPC advertising one the of the most cost effective advertising methods out there.
Many businesses are apprehensive about jumping into Google Adwords – and rightfully so in some cases. When not done properly it can be a very expensive experiment with little to no marketing gains. Landing pages not targeted properly, bidding on expensive keywords, not properly tracking keywords can all lead to expensive campaigns with poor results. That’s why we work diligently to ensure that all campaigns are producing quality traffic with strong keywords. We also work hard to identify and bid on quality low cost keywords that your competitors haven’t found.
We partner with businesses such as yours to create an individualize plan. All costs and campaign results are tracked and reported to you regularly. Our expert team will handle all elements of the campaign including the keyword research, landing page optimization, setting up the campaign, regular maintenance and any anything else along the way. We only want you to spend what you feel comfortable spending on your campaign budgets. The Insiteful team has worked on small campaigns with daily budgets of $10 to $30, we’ve also worked on large campaigns with monthly budgets of $20,000. Big or small, successful campaigns are rooted in strong and highly producing keywords with an emphasis placed on value.
The great thing about PPC is that you have complete control, you can spend as you wish.
Let us help you get some instant exposure to your brand with a effective PPC strategy. Contact us to get started today!