Posts By: Barb Cobbledick

The Power of Instagram

Instagram 101

The world was introduced to Instagram in the fall of 2010. The term Instagram derived from a combination of ‘instant camera’ and ‘telegram’ and quickly grew from 1 million users in 2010 to an incredible billion daily users by 2018. At Insiteful Solutions we are Social Media and Online Specialists and are based in Markham and the GTA who can help bring your social media marketing to the next level.

While similar to other social media vehicles Instagram is more focused on visual sharing. With nearly 5 billion mobile phones in use globally people are taking more photos than ever before; it has been estimated that 95 million images are posted to Instagram every day. Instagram users can comment, like, tag and communicate both publicly or in private messaging. While text is often incorporated into an Instagram post it’s not required.

How do I get started?

Glad you asked – the very first thing you’ll need to do is to create an Instagram account – the good news is that its free! If you have a business Facebook account you can use that or you can sign up using an email account. Once you input your username and password you will be asked if you want to connect with people you may already know on Instagram.

When opening up a business Instagram account it’s a good idea to brand your account to match all your business marketing materials. As soon as you start connecting with people they will be able to learn about your company – and as the saying goes ‘first impressions matter’!

How do I post photos and videos to Instagram?

In a single post you can upload up to 10 photos and videos. Her are helpful instructions from Instagram!

  1. Tap then tap Library (iPhone) or Gallery (Android) at the bottom of the screen.
  2. Tap .
  3. Select up to 10 photos and videos from your phone’s library. To adjust how each photo or video is cropped, tap it then touch the screen to adjust how it fits in the frame. Keep in mind that the orientation you choose (square, portrait or landscape) affects all of the photos or videos in your post. You can’t select a different orientation for each photo or video. When you’re done, tap Nextin the top right.
  4. Tap a filter at the bottom of the screen to apply it to every photo and video you’ve selected, or tap a photo or video to edit it and add filters individually.
  5. To change the order of your photos and videos, tap and hold one then drag it to another spot. To remove a photo or video from your post, tap and hold one, then drag it to at the top of the screen. When you’re done, tap Next in the top right.
  6. You can add one location and caption for your entire post, and tag someone in each individual photo. Tap Tag People, then swipe to find the photo you’d like to tag someone in.
  7. Tap Share.

In Feed, you’ll see the first photo or video from your post with a row of dots below it. People can swipe to see the rest of the photos or videos you’ve shared. On your profile, you’ll see the first photo or video from your post with  in the top right. From your profile, you can tap the post, then swipe to view the rest of the photos and videos you’ve shared.

What the heck is a hashtag?

On Instagram hashtags and how you use them matter; using the hashtag symbol # next to a keyword does two things. First, it helps people to search for topics using the # symbol and it also indexes terms and topics that can be used across the social media network.

Hashtags got their start on Twitter in 2007 by  product developer Chris Messina, he sent out a tweet asking if people would use the # symbol when identifying group activity on Twitter. Chris mined other social media platforms Jaiku and Flickr for inspiration on how best to contextualize and group like minded terms and issues. Originally Chris wanted hashtags to act as a device to provider users a way in which to add supplemental info to a (think linking a magazine article related to the topic of your photo on Instagram).

After some trials and tribulations (and internal debate at Twitter headquarters) the hashtag soon evolved into an integral part of every social media platform.

Hashtags are a great way for you to draw attention to your business; its been reported that an Instagram post with a hashtag gains 13% more engagement that one without. Your company can reach customers in two ways: you can create a hashtag related to your product or offering or you can start using hashtags created by your customers. An irreverent use of hashtags has also become popular marketing method. In 2015 Red Bull started their #putacanonit campaign which asked people to include a can of Red Bull in their Instagram photos. The campaign took off like wildfire and created massive user generated content at absolutely no cost to Red Bull.

Instagram Hashtag

When using a hashtag for your business it’s important to remember that it should reflect your brand’s personality. There are also general hashtags ( example: #instadaily) that are used broadly that you could also take advantage of (keeping in mind that broadly used hashtags can dilute your message). You should figure out what number of hashtags works for your brand and keep them organized in either Excel or an Instagram analytics tool. Most brands post anywhere from seven to 20 hashtags per post. You can also easily research how other brands are hashtagging and test out what works best for your business.

Instagram

What’s tagging?

Tagging is another great, virtually no cost, way to attract attention to your brand on Instagram. You can tag someone on Instagram by placing an @ symbol before their name. You can identify someone in a photo by tagging them or can mention them in the text in your comment section. Its best when tagging someone to have the correct link to their social media account. Before tagging someone on your Instagram account it’s a good idea to have a plan formulated on who you are trying to reach and what you’re trying to communicate.

At Insiteful Solutions we are Social Media/Online Specialists who operate in Markham and the GTA. We’ve worked with hundreds of clients to improve their social media marketing – give us a call so we can help your company!

 

Google Analytics Update: Data Retention Solution to Protect Sensitive Customer Information

Google Analytics - Insiteful Solutions Markham Ontario

Headlines during 2018 have been full of big tech companies such as Facebook, Twitter and LinkedIn having security breaches. It’s been a problem that many people have been concerned with, data is important in today’s online economy and governments around the world are introducing laws to protect citizens. The European Union are in the process of introducing the General Data Protection Regulation (GDPR), the goal of the legislation is to provide protection on data is stored and managed. This has caused many companies to question their own processes and review their policies on how long data is stored.

Recently, Google announced that some changes to their Google Analytics tool. Users will now have the ability to set the amount of time before user-level and event-level data is automatically deleted. The update is scheduled to launch to the public on May 25th, the same day the European Union’s new online security is officially active.

After logging into Google Analytics, users will have the ability to tell Google how long they want their web traffic data stored for. There will be options for 14 months, 26 months, 38 months, or 50 months; after this point, all data will be automatically deleted. Any aggregated data will remain when the user data is automatically deleted. Other Google Analytics data affected by this update includes cookies, user identifiers, advertising identifiers, DoubleClick identifiers, Android identifiers and Apple identifiers. These elements could be important to your online marketing tracking and you’ll want to ensure they are properly backed up if you want to keep them.

Many website owners have a lot of Google Analytics data stored on the company’s cloud, especially with the more sophisticated tracking options offered over the last few years. It’s important to ensure you have a plan to keep your historical analytics data over the next couple of weeks. The upcoming update from Google will not only help the company comply with new European data policies, it will help the tech giant save a lot of money by decreasing server strain.

Historical analytics data can provide your company with some excellent insight into the growth of your online brand. Keeping more data than needed can open the door to potential breaches when your Google Analytics account is not properly secured. Evaluate your need and determine the best Google Analytics storage policy for your company and be sure to adjust your settings accordingly before the May 25th launch date.

Designing a Website for the Mobile World – Why Mobile Designs Matter and Why You Should Care

Mobile Design

Mobile Design

The Internet is going mobile and it’s happening more and more every day. If you don’t have a mobile design or mobile version of your website, you’re losing a large percentage of your web traffic. Regardless, of the industry you work within, people of all ages are using their mobile devices such as smartphones and tablets to view content online.

It’s estimated that there are 1.2 billion mobile web users online and some of them no longer use a desktop on a regular basis. The data also shows that more and more people enjoy shopping online from their mobile device. It’s easy to see why more smartphones are sold yearly than desktop computers. Computers aren’t going anywhere, but people are using their mobile devices a lot more than ever before.

Taking mobile-first strategy with your website design is something we recommend to all of our Toronto clients. With so many different mobile devices and screen sizes it can almost be impossible to have a custom design for each mobile user. Basically, a responsive mobile design allows adapting to any screen it is being viewed on. A responsive website design is usually the best way to make your site look great on any device. It can be the best way to ensure that all the important elements of your website appear correctly for your entire audience. It doesn’t matter what the hottest phone on the market is, or if people are using Apple or Android; your site will look great.