Understanding SEO and Google Rankings: Markham and Toronto Business Should Answer the Customer’s Questions
Google is now a part of everyone’s daily life. In the beginning, it was accessed by a web browser on a computer, but today, it lives on your mobile devices, in your home with technology such as Google Home and even in your car when you’re driving to work.
Everyone searches the Internet for different things. Some searches cure hungry such as; how long should I bake an apple pie, some answer random questions such as; who won the first Stanley Cup; the sky’s the limit in regards to information people seek on Google. We are all curious about different things, and Google is used daily to find answers.
Yes, it’s important to rank high in Google’s organic search results. The higher your site appears, the more visitors to your website. It’s important to ask yourself – what are people asking before they load up your site. Once you have answered these questions, you’ll want to ensure that your website quickly addresses answers these searches as soon as people arrive on your landing pages.
Google is a source of information that’s universally trusted. When someone asks Google how to bake chocolate chip cookies, they expect to see a recipe, if a page appears that doesn’t give the information quickly, they bounce (literally) back to Google. Lots of websites have excellent content, but if it doesn’t answer the searches of their audience, it’s never going to as efficient as it could be. Understanding your audience and providing relevant and definite content is a powerful way to stand apart on the Internet and help your bottom line at the same time. Manners don’t exist when there’s a mouse or a swiping thumb if you don’t answer a person’s question they will go to the next website.
We’ve been providing Search Engine Optimization (SEO) services for a wide range of clients throughout Markham, Toronto and surrounding areas since 2002. In the beginning, the goals for SEO were pretty straightforward. Develop a strategy that helps a website rank on the sought-after first page of Google. Today, it’s a little more involved; not only does content need to rank high in Google, but it also needs to keep visitors engaged. Gone are the days when more traffic to a website was the primary goal, a click from Google is only the beginning now.
Authority is one of the most significant factors in a person’s online research process. It’s important to establish your brand as a source in your market; relevant content is the best way to gain this respect. Study and after study concludes that people are visiting multiple websites in their online search; brand authority will help keep you top of mind.
Many homepages are underutilized on the Internet. How many times have you landed on a website only to find content that talks about how long a company has been in business, or a breakdown of their business philosophy? This material is all great information, but it probably didn’t answer the initial question that brought you to the website in the first place. The person already landed on your site, they’ve picked you in Google; there’s no need to sell them. Anyone visiting your site should have the information they are looking for in front of their eyeballs right away, once they have it, they will dig deeper and learn more about your brand.
Take a step back and put yourself in the shoes of your potential customer. Ask Google a question that’s related to your business. Maybe you’re a plumber, try asking Google how to fix a leaky faucet. Ideally, you’ll appear on the top of Google’s search results page.
The real test begins after you click your link. You should land on a page that explains how someone can have a leaky faucet repaired. Online video is an excellent way to present content in an attractive and highly engaging format. Show as much visual content as you can, keep your tone simple and inviting.
SEO is just as important today as it was when we were first started providing online marketing services in Markham, it’s just different. Make sure your website addresses the questions of your audience and save the other stuff until later in the process. Establishing your brand as a source of online information is a great way to create a unique online experience and generate more business.
WordPress Website Maintenance
A Guide to Keeping Your WordPress Website Running Smooth and Safe
Are you like millions of other website owners out there and have a WordPress website? It was a great decision, you have access to one of the most innovative and secure website platforms out there. It’s estimated that there are over 74 million WordPress sites online right now; that’s almost 19 percent of the Internet.
You’ve probably invested a lot of time and money into your WordPress website. It makes sense; your website is a core part of your online marketing and without it your business could be losing a lot of customers.
Most website owners do not really put a lot of thought into the maintenance of their site. You’re not alone if you think your website should simply be online and be fine after it’s launched. Plus, let’s be honest, it’s a really boring chore to maintain your WordPress-powered site.
WordPress is an excellent tool and we’ve built a lot of websites using the tool throughout Markham, Toronto and surrounding areas. Without regular maintenance, a WordPress site can be hacked. A hacked website is not fun to deal with. Typically your site will go down and will be replaced with malicious links and content. It’s a bad experience for your customer-base and it can have a really negative effect on your SEO ranking if it’s not dealt with right away.
Planning ahead is a great first step to prevent your site from being hacked. When you set up your site you’ll want to have strong logins. Do not use your company name as a login and avoid using common passwords. Try using passwords with a combination of uppercase and lowercase letters, numbers, and special characters. It will be a pain to remember but it will help protect your website and content. There are lots of plugins that will automatically update your WordPress theme and plugins such as Installatron (that’s the big one right now), stay away from these tools; they cause more problems than they are worth. Also, be careful about what plugins your install on your site, always read reviews.
Many websites are hacked due to malicious code left in a post’s comments section. Comments can be a great way to interact with your online audience, but if you don’t plan on utilizing this WordPress function you should disable it.
We have a lot of experience with WordPress, we’ve using it to build website since the beginning. Like a car, regular WordPress maintenance is the best way to keep your website running smoothly for years to come. In addition to understanding WordPress inside and out, we also know how vital your website is to your business. With our WordPress Maintenance and Updates Package, we’ll do the following to your website.
Take care of all WordPress theme and plugin updates
Schedule ongoing backups of your entire site
Track your site’s uptime, ensuring that you know if your site goes down
Ongoing malware and performance scans
Perform all of your website updates and make sure everything’s working afterward
Provide you and your team with regular reporting
Keeping your WordPress website healthy means keeping hackers out and it keeps your site running at a high level. Common issues such as high downtimes, slow loading pages, and broken links can cost your business customers. Regular WordPress maintenance is time-consuming, but leaving to us will give you the peace of mind that your website is doing its job 24/7. Learn more about our WordPress Maintenance and Updates package by contacting us.
File To App Converter by Reachlite
Reachlite’s File To App Converter is the best way to quickly bring your business online and mobile, by taking what you already own, such as paper and PDF forms and instantly convert files to web and mobile apps.
And, it’s really easy.
Say you have a paper form like this one here. You’re tired of dealing with paper at your business, and want to get it online and mobile.
Now, usually, it’s pretty expensive to do this, since you have to hire a bunch of coders and IT people to create the online form, set up your databases, maintain everything, and so on.
With Reachlite’s File to App Converter, none of that is necessary.
You can convert files to web and mobile apps in just seconds.
Just scan your form into your computer, and open up Reachlite’s file-to-app converter.
Reachlite File To App Converter can take many formats, including images, PDFs, and Microsoft Office files.
All you have to do is drag and drop the files.
Reachlite starts converting your files to web and mobile apps,
and in just seconds, it’s done. Your files are converted and ready to send!
Your new app looks exactly like your original form. Reachlite found the fields in the form to make a digital version, which you can start filling out immediately!
Reachlite is smart and reads the form to understand what each box wants you to put it in. Phone number fields are automatically formatted, and date fields give you a calendar. And, at the bottom, Reachlite notices that there is a place for a signature, and adds a handwritten signature field for you.
You can now distribute the digital form and have customers submit it, and use Reachlite’s interface to manage all of the submissions you receive.
Also, your app is mobile ready instantly. Just download the Reachlite app on your tablet or phone and scan the QR code for your converted app.
The entire online experience is replicated on the tablet, with the same fields and formatting. On a phone with a smaller screen, Reachlite File To App Converter automatically formats your app in field-view for a better experience.
Also, mobile users can take advantage of offline mode. Collect data without an internet connection and then sync everything up when you’re back online.
Want to edit how your app looks? Or define how your app sends and receives data?
After converting your files to web and mobile apps, you can use Reachlite’s designer to fully customize your app for your business.
Drag and drop different elements to change the look and feel of your app, and use the visual data mapper to easily control how your data flows in and out of your app. And if you need to get more advanced, add logic and business rules to your app to make it truly dynamic.
Reachlite’s File To App Converter really is the quickest way to bring your business online and mobile. Try it for free today at www.reachlite.com