Topic: Social Media

Creating the Right Social Media Marketing Plan for Your Toronto Business

Social Media Marketing - Markham Ontario

Tips for Getting More Business from Social Media

Social media is now a go-to-touch destination for most consumers when they are making a purchase. Studies show that over 80 percent of people trust the recommendations of their friends over those of an expert. Log on to your own social media account and see how many people are posting about their experiences with brands. Social media is essential for creating and maintaining a strong online presence.

We’ve had the opportunity to work with some great companies in the Toronto region and beyond. During this time, we’ve learned that every brand is unique when it comes to social media. Running a business takes a lot of work and social media can often be forgotten. That’s why we recommend that brands utilize a social media automation tool such as HootSuite. These tools give you the ability to program boosts to various social media tools when you have a free moment. This allows you to focus on your core business tasks and have fresh social media content posting online without you even thinking about it. It’s also nice having all your social media accounts connected with one tool.

It’s also important to monitor your social media stats on a regular basis. Within a few clicks, you’ll have access to view some important data about your social media audience including demographics, traffic sources, and your posts that have received the best engagement. There are even some advanced tools that let you see your most popular keywords, mentions of your brand name, trending topics related to your business and various other important metrics that can help you improve your online conversions.

Social media campaigns should be an essential part of your overall online marketing plan. Whether you’re trying to have people view a landing page, click a call to action (CTA), watch a video, or sign up for a newsletter, a strong social media campaign will help you achieve your goals. Social media platforms such as Facebook will provide you with real-time information on how people interact with your content, giving you the option to quickly make revisions and try different content.

All social media platforms offer some form of paid advertising. This allows you the ability to instantly gain more attention to your brand by spending a few dollars. You can decide who sees your ads by focusing on the demographics and geographic information relevant to your brand. More and more people are accessing their social media via a mobile device, it’s essential that all your social media content is mobile-friendly.

Only post content on social media that’s both interesting and engaging. Avoid making too many ‘salesy’ posts on your social feeds. If your audience finds your content useful they will engage with your brand and come back for more. Content can range from funny memes to informative white pages. Try inserting relevant keywords into your post to get more organic traffic, hashtags can also be an effective tool when used correctly.

Partnering with a social media marketing consulting agency can be a great way to take your social media presence to the next level. Ideally, the marketing firm will have the ability to help with content, design and campaign analytics. They should be able to look at your social media data and come up with ways to improve your campaigns. An experienced social media consultant will help you target the right demographics and create effective CTAs that create leads. The best social media is a two-way conversation with customers, most digital marketing firms will provide your team with training on how to effectively respond to social media feedback and questions.

There are some exciting integration options available for business owners want to connect their social media to other online marketing channels. Facebook reviews, Instagram posts, and Twitter updates can be instantly embedded on your website. Mentions of your brand on social media can appear in your CRM, allowing for an excellent customer interaction and sales opportunities.

People are turning to social media to get customer and technical support. Facebook Messenger continues to gain popularity as a customer interaction option, many brands are encouraging their customers to chat with them using the tool. This can be an effective way to communicate during both regular and off-hours. It’s important that the people monitoring your social media have a strong understanding of your brand and the services you offer.

This is an exciting time for social media and we’d love to be your partner in brand’s success. Our team of experts will help your brand get noticed on Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat, and various other social media platforms. Contact us today and we’ll work with you to create a social media marketing plan suited to the needs of your business.

Social Media Marketing – How to Create the Ideal Social Marketing Strategy

Social Media Marketing

Why should I include social media in my online marketing strategy? It’s a common question we get from our Toronto clients daily. Sure, most businesses understand that they should be somewhat active on social media, but is it worth the time and money to stay prominent on platforms such as Facebook, Twitter, Youtube, Instagram and all the other social media platforms. Time and time again, we’re asked by business owners such as yourself, how can I measure my return on investment (ROI) on social media.

We understand, regardless of the size of your marketing budget, you need to know that your spending money in a way that’s going to increase customers and sales. Budgets are tight and you need to ensure that you are getting the best bang for your marketing buck.

A Guide to Facebook Advertising for Toronto Businesses

Social media advertising works for marketing. Facebook continues to be the leading platform for social media marketing. A well-designed campaign will generate impressions, clicks, and conversions. Advertisers have found that Facebook advertising is a very affordable online marketing solution.  It generates high-quality traffic with very strong ROI.

While it does take some work, it’s possible to see some great results with a budget of only $5 a day.

If you’re new to using Facebook Ads you’ll find there’s a lot to learn. You need to not only create engaging ads, but you also need to find the right audience, set an adequate budget and eventually measure the effectiveness of your work.

Facebook estimates that over three million businesses are now on Facebook and there are 1.13 billion active users connecting to the social network daily, many of whom are on mobile devices. Running Facebook Ads provides you the ability to broadcast a message to the right people at the right time.

Pros of Facebook Ads

  • It’s easy to track your campaigns
  • Instant gains in traffic
  • You have complete control of your daily budget and cost-per-click (CPC)
  • Instant ROI
  • You can target your ads based on towns, regions, age, likes/interests, income bracket and many other demographic elements
  • Easier to set up than Google AdWords
  • Find people while they are early in the buying process
  • You can easily use video and photos in your advertisements
  • The CPC is very affordable when compared to other platforms

Cons of Facebook Ads

  • When not set up properly, Facebook Ads can be expensive
  • It’s easy to add too many people to your audience, this will lead to increased cost
  • Unless you’re using a lifetime budget you cannot target your ads to appear at specific times of the day or certain days of the week
  • Reaching people too early in the buying cycle could reduce your goal conversion rate

Setting up your new Facebook Ads campaign begins by going to the Facebook Ads dashboard (https://www.facebook.com/ads/manager). The dashboard allows you to create a new campaign and manages all elements of an existing campaign. You’ll find a lot of useful features in the dashboard and with time you’ll find it easier to navigate.

Running the Right Facebook Ad

Facebook Ads are very versatile. There are 11 main ways Facebook can produce results for your online marketing.

A Facebook campaign can allow you to:

  1. Boost your posts
  2. Promote your Facebook Page
  3. Send people directly to your website
  4. Increase the amount of conversions on your site
  5. Get people to install your mobile application
  6. Increase the engagement of your application
  7. Reach people geographically near your business
  8. Get more people to attend you event
  9. Get people to claim your offer
  10. Get more video reviews
  11. Collect more leads for your sales team

The Facebook dashboard will allow you the ability to set up campaigns with each of these focuses as a goal.

Pick the Right Audience

After setting up your Facebook campaign’s focus you’ll be asked to select an audience to target. Facebook is loaded with some very targeted audience information. There are many elements you can choose from to target the right people for your online brand. Essentially, Facebook allows you the ability to quickly choose precisely who sees your ad, all based on hundreds of factors. You define your audience by locations, age, gender, language, interests, behaviours, connection and dozens of other criteria. The dashboard’s map integration allows you to have a great visual snapshot of your geographic targeting.

How to Set a Budget for a Facebook Campaign

The budget settings of the Facebook Ads dashboard lets you set how much money you want to spend on your ad and when you want to start spending it.

Facebook will default you to a $20 daily budget, this can easily be changed based on your needs. You can also tell Facebook when to start broadcasting your ad and when to turn it off.

It’s clear that Facebook is not showing any signs of slowing down. The social media giant continues to launch really innovative tools for both end users and advertisers. Facebook provides an unparalleled ability to customize the audience seeing your ads and its ROI is very strong when compared to other marketing expenses.

Toronto and area business owners will quickly see that there’s a lot of learning with Facebook Advertising. We’ve been helping local businesses of all sizes succeed on Facebook, please feel free to send along any questions.