Topic: Search Engine Optimization

SEO & Google Rankings – Insiteful Solultions SEO

SEO & Google Rankings

Understanding SEO and Google Rankings: Markham and Toronto Business Should Answer the Customer’s Questions

Google is now a part of everyone’s daily life. In the beginning, it was accessed by a web browser on a computer, but today, it lives on your mobile devices, in your home with technology such as Google Home and even in your car when you’re driving to work.

Everyone searches the Internet for different things. Some searches cure hungry such as; how long should I bake an apple pie, some answer random questions such as; who won the first Stanley Cup; the sky’s the limit in regards to information people seek on Google. We are all curious about different things, and Google is used daily to find answers.

Yes, it’s important to rank high in Google’s organic search results. The higher your site appears, the more visitors to your website. It’s important to ask yourself – what are people asking before they load up your site. Once you have answered these questions, you’ll want to ensure that your website quickly addresses answers these searches as soon as people arrive on your landing pages.

Google is a source of information that’s universally trusted. When someone asks Google how to bake chocolate chip cookies, they expect to see a recipe, if a page appears that doesn’t give the information quickly, they bounce (literally) back to Google. Lots of websites have excellent content, but if it doesn’t answer the searches of their audience, it’s never going to as efficient as it could be. Understanding your audience and providing relevant and definite content is a powerful way to stand apart on the Internet and help your bottom line at the same time. Manners don’t exist when there’s a mouse or a swiping thumb if you don’t answer a person’s question they will go to the next website.

We’ve been providing Search Engine Optimization (SEO) services for a wide range of clients throughout Markham, Toronto and surrounding areas since 2002. In the beginning, the goals for SEO were pretty straightforward. Develop a strategy that helps a website rank on the sought-after first page of Google. Today, it’s a little more involved; not only does content need to rank high in Google, but it also needs to keep visitors engaged. Gone are the days when more traffic to a website was the primary goal, a click from Google is only the beginning now.

Authority is one of the most significant factors in a person’s online research process. It’s important to establish your brand as a source in your market; relevant content is the best way to gain this respect. Study and after study concludes that people are visiting multiple websites in their online search; brand authority will help keep you top of mind.

Many homepages are underutilized on the Internet. How many times have you landed on a website only to find content that talks about how long a company has been in business, or a breakdown of their business philosophy? This material is all great information, but it probably didn’t answer the initial question that brought you to the website in the first place. The person already landed on your site, they’ve picked you in Google; there’s no need to sell them. Anyone visiting your site should have the information they are looking for in front of their eyeballs right away, once they have it, they will dig deeper and learn more about your brand.

Take a step back and put yourself in the shoes of your potential customer. Ask Google a question that’s related to your business. Maybe you’re a plumber, try asking Google how to fix a leaky faucet. Ideally, you’ll appear on the top of Google’s search results page.

The real test begins after you click your link. You should land on a page that explains how someone can have a leaky faucet repaired. Online video is an excellent way to present content in an attractive and highly engaging format. Show as much visual content as you can, keep your tone simple and inviting.

SEO is just as important today as it was when we were first started providing online marketing services in Markham, it’s just different. Make sure your website addresses the questions of your audience and save the other stuff until later in the process. Establishing your brand as a source of online information is a great way to create a unique online experience and generate more business.

Learn About Google’s Recent Algorithm Updates

We saw a lot of changes in Google’s algorithm back in the fall of 2016. It was one the most dramatic updates we’ve seen and many websites felt its impact. It’s clear that Google is shifting towards rewarding websites with a strong mobile interface and creating more room on the search results page for AdWords.

Things seemed to be fairly smooth in December, but like clockwork more changes came in the early months of 2017. There were two fairly minor updates in January and early February. These updates focused on private blogs and external links.

On February 7th, Google launched what proved to be a major update. There have been big shifts in rankings for websites throughout the Internet. We’ve seen some of our clients jump ten or even twenty spots overnight.

Google has been very clear in the philosophy behind their updates; Google wants high-quality content to appear on their search results page. Each of the updates they make to their algorithm is meant to increase exposure to good content.

Whenever there is an update to Google’s algorithm we tend to see some confusion for the first few days after the update happens. It usually doesn’t take Google long to make corrections and to tweak results.

There are many elements that go into Google’s ranking. Aggressive advertising, auto play videos, deceptive content, aggressive pop-up ads and various other things can hurt your website’s rankings. It’s also important to make sure your site loads quickly and looks great on any desktop or mobile device. Google wants people to know how to rank well and publishes a great guide.

Websites that contain things Google is regarding as negative are seeing certain keywords generate less traffic. It’s important to check your Google Analytics regularly to watch for unusual shifts in organic keyword traffic. Typically, some keywords will generate similar traffic, while other keywords will suffer from significant decreases.

One of Google’s biggest updates was found last year when the various versions of Panda launched. Many sites not meeting Google’s recommended content took a nosedive. Google looked at the update as a rankings adjustment, they were not trying to penalize website owners.

We find that web pages with low-quality content or pages lacking content are most likely to lose their rankings. It’s important to continually review your website and improve your content as you go.

Google is in the process of rolling out a mobile-first search page. This is making a mobile design that much more important. Sites without a strong mobile design will see their pages not rank well on this mobile search page. More importantly, a website with mobile issues will cause a frustrating experience for many of your users. So, make sure you check your website on various mobile devices to ensure your users will have full functionality.

It’s important to ensure your website is not embedding third-party advertising with malware. Also, advertising with misleading content can cause your Google rankings to decrease quickly.

Understanding Google’s updates will help keep you ranking well in Google and will also give your users a great user experience. We help Markham businesses stand out in Google by using the latest SEO marketing strategies to achieve sustainable organic keyword growth. Feel free to speak to one of our SEO specialists and get your website optimized for 2017.

SEO? SEM? Which Is Best For My Business

Businesses in every industry can benefit from Search Engine Optimization; also known as SEO and Search Engine Marketing; also known as SEM, PPC or paid search marketing. You are missing out on a lot of targeted traffic if you aren’t optimizing your website.

If your not sure what the difference is or what the best route to take in your industry? Here are some answers to help you make the right choice for your business.

What is Search Engine Marketing (SEM) and how can it help your business?

Its paid search engine marketing such as Google Adwords or Bing Ads and it’s an easy way to get website visitors. If you go this route and decide to advertise your website through SEM, you will pay the search engines to list your website for certain keywords of your choice and to have them display the ad you have written (linking to your website). When a person searches for that keyword, the search engine will show your ad. You only pay when someone clicks your ad, the amount of times your ad shows up in the search results will depend on your budget for the day.  You can set a maximum budget for the day and a maximum budget for the actual cost per click.

SEM is a great way to ensure you have a search engine listing for the keywords or keyword phrases you have chosen, as long as you have a big enough budget to have your ads displayed often. There is a big disadvantage if you choose to do Search Engine Marketing (SEM) and that is the cost can get outrageous if you are paying for the wrong keyword and isn’t driving targeted traffic to your website, you will lose a lot of money.

What is Search Engine Optimization (SEO) and how can it help your business?

Search Engine Optimization is a process of over 200 different elements performed to improve your website or web page rankings on the organic or unpaid search engine result listings.

Search Engine Optimization (SEO) includes two main elements.  The first is on-page optimization (optimizing the contents of the pages on your website so they are relevant to the keywords or keyword  phrases) and off-site optimization (creating and optimizing the inbound links that link to a specific page of your website).

Proper Search Engine Optimization (SEO) makes sure that search engines can understand the content of your website. If search engines think that your website is relevant to a specific keyword search, they will show a page from your website as a search result. If your page is more relevant (and properly optimized) than your competition the search engines will display your result above your competitors.

The main reason you would want to do Search Engine Optimization (SEO) is that you don’t pay for any clicks. The regular or organic search listings typically get many more visitors and clicks than the paid ads (SEM). The difference or disadvantage of SEO is that it takes longer to get listed in the organic search results. It can take months before your web pages rank well on the search engines, but once they do you will reap the benefits.

How to get the biggest bang for your buck! 

Many companies do both Search Engine Marketing and Search Engine Optimization, this approach will help you get your website in front of your target market. The idea is to combine both methods of optimizaton:

  1. Start with Search Engine Marketing (SEM) to test and find the keywords that deliver the best return on your investment (ROI).

Pay per click or Search Engine Marketing can be a great way to find the right keywords that work best for your industry. It allows you to see which keywords you should eliminate (and save you money) so you can concentrate on the proper more targeted keywords that will deliver new clients to your website.

  1. Once you have determined the best performing keywords you can optimize your web pages for these high-performing keywords

When you know the keywords that work best for your company, use Seach Engine Optimization (SEO) to optimize your web pages for these keywords. When your website is listed in the organic results, you will get many more visitors for a fraction of the cost.

Search engine optimization is essential to any business. There are many different elements involved.  It is best to leave it to the experts to guide you through the ongoing process.  Contact Insiteful Solutions today for more information at 905-947-8235 or by email at info@insitefulweb.com