Posts By: Barb Cobbledick

SEO & Google Rankings – Insiteful Solultions SEO

SEO & Google Rankings

Understanding SEO and Google Rankings: Markham and Toronto Business Should Answer the Customer’s Questions

Google is now a part of everyone’s daily life. In the beginning, it was accessed by a web browser on a computer, but today, it lives on your mobile devices, in your home with technology such as Google Home and even in your car when you’re driving to work.

Everyone searches the Internet for different things. Some searches cure hungry such as; how long should I bake an apple pie, some answer random questions such as; who won the first Stanley Cup; the sky’s the limit in regards to information people seek on Google. We are all curious about different things, and Google is used daily to find answers.

Yes, it’s important to rank high in Google’s organic search results. The higher your site appears, the more visitors to your website. It’s important to ask yourself – what are people asking before they load up your site. Once you have answered these questions, you’ll want to ensure that your website quickly addresses answers these searches as soon as people arrive on your landing pages.

Google is a source of information that’s universally trusted. When someone asks Google how to bake chocolate chip cookies, they expect to see a recipe, if a page appears that doesn’t give the information quickly, they bounce (literally) back to Google. Lots of websites have excellent content, but if it doesn’t answer the searches of their audience, it’s never going to as efficient as it could be. Understanding your audience and providing relevant and definite content is a powerful way to stand apart on the Internet and help your bottom line at the same time. Manners don’t exist when there’s a mouse or a swiping thumb if you don’t answer a person’s question they will go to the next website.

We’ve been providing Search Engine Optimization (SEO) services for a wide range of clients throughout Markham, Toronto and surrounding areas since 2002. In the beginning, the goals for SEO were pretty straightforward. Develop a strategy that helps a website rank on the sought-after first page of Google. Today, it’s a little more involved; not only does content need to rank high in Google, but it also needs to keep visitors engaged. Gone are the days when more traffic to a website was the primary goal, a click from Google is only the beginning now.

Authority is one of the most significant factors in a person’s online research process. It’s important to establish your brand as a source in your market; relevant content is the best way to gain this respect. Study and after study concludes that people are visiting multiple websites in their online search; brand authority will help keep you top of mind.

Many homepages are underutilized on the Internet. How many times have you landed on a website only to find content that talks about how long a company has been in business, or a breakdown of their business philosophy? This material is all great information, but it probably didn’t answer the initial question that brought you to the website in the first place. The person already landed on your site, they’ve picked you in Google; there’s no need to sell them. Anyone visiting your site should have the information they are looking for in front of their eyeballs right away, once they have it, they will dig deeper and learn more about your brand.

Take a step back and put yourself in the shoes of your potential customer. Ask Google a question that’s related to your business. Maybe you’re a plumber, try asking Google how to fix a leaky faucet. Ideally, you’ll appear on the top of Google’s search results page.

The real test begins after you click your link. You should land on a page that explains how someone can have a leaky faucet repaired. Online video is an excellent way to present content in an attractive and highly engaging format. Show as much visual content as you can, keep your tone simple and inviting.

SEO is just as important today as it was when we were first started providing online marketing services in Markham, it’s just different. Make sure your website addresses the questions of your audience and save the other stuff until later in the process. Establishing your brand as a source of online information is a great way to create a unique online experience and generate more business.

SEO? SEM? Which Is Best For My Business

Businesses in every industry can benefit from Search Engine Optimization; also known as SEO and Search Engine Marketing; also known as SEM, PPC or paid search marketing. You are missing out on a lot of targeted traffic if you aren’t optimizing your website.

If your not sure what the difference is or what the best route to take in your industry? Here are some answers to help you make the right choice for your business.

What is Search Engine Marketing (SEM) and how can it help your business?

Its paid search engine marketing such as Google Adwords or Bing Ads and it’s an easy way to get website visitors. If you go this route and decide to advertise your website through SEM, you will pay the search engines to list your website for certain keywords of your choice and to have them display the ad you have written (linking to your website). When a person searches for that keyword, the search engine will show your ad. You only pay when someone clicks your ad, the amount of times your ad shows up in the search results will depend on your budget for the day.  You can set a maximum budget for the day and a maximum budget for the actual cost per click.

SEM is a great way to ensure you have a search engine listing for the keywords or keyword phrases you have chosen, as long as you have a big enough budget to have your ads displayed often. There is a big disadvantage if you choose to do Search Engine Marketing (SEM) and that is the cost can get outrageous if you are paying for the wrong keyword and isn’t driving targeted traffic to your website, you will lose a lot of money.

What is Search Engine Optimization (SEO) and how can it help your business?

Search Engine Optimization is a process of over 200 different elements performed to improve your website or web page rankings on the organic or unpaid search engine result listings.

Search Engine Optimization (SEO) includes two main elements.  The first is on-page optimization (optimizing the contents of the pages on your website so they are relevant to the keywords or keyword  phrases) and off-site optimization (creating and optimizing the inbound links that link to a specific page of your website).

Proper Search Engine Optimization (SEO) makes sure that search engines can understand the content of your website. If search engines think that your website is relevant to a specific keyword search, they will show a page from your website as a search result. If your page is more relevant (and properly optimized) than your competition the search engines will display your result above your competitors.

The main reason you would want to do Search Engine Optimization (SEO) is that you don’t pay for any clicks. The regular or organic search listings typically get many more visitors and clicks than the paid ads (SEM). The difference or disadvantage of SEO is that it takes longer to get listed in the organic search results. It can take months before your web pages rank well on the search engines, but once they do you will reap the benefits.

How to get the biggest bang for your buck! 

Many companies do both Search Engine Marketing and Search Engine Optimization, this approach will help you get your website in front of your target market. The idea is to combine both methods of optimizaton:

  1. Start with Search Engine Marketing (SEM) to test and find the keywords that deliver the best return on your investment (ROI).

Pay per click or Search Engine Marketing can be a great way to find the right keywords that work best for your industry. It allows you to see which keywords you should eliminate (and save you money) so you can concentrate on the proper more targeted keywords that will deliver new clients to your website.

  1. Once you have determined the best performing keywords you can optimize your web pages for these high-performing keywords

When you know the keywords that work best for your company, use Seach Engine Optimization (SEO) to optimize your web pages for these keywords. When your website is listed in the organic results, you will get many more visitors for a fraction of the cost.

Search engine optimization is essential to any business. There are many different elements involved.  It is best to leave it to the experts to guide you through the ongoing process.  Contact Insiteful Solutions today for more information at 905-947-8235 or by email at info@insitefulweb.com

 

Do You Need A Website?

If Your Business Doesn’t Have a Website Let Insiteful Solutions Help You Get Started.

In a shocking statistic it is estimated that just over half of small businesses in Canada do not have a website.  It can be easy to see how in this age of social media new companies may think they can skip this step.  But below are some reasons why every business-small, medium or large-should put time and effort into creating and maintaining a presence on the web.

It is your ‘Mothership’

Having a company website essentially provides you a place to share all the information about your company and how it can provide service to current or potential clients.  Even if you are not selling a product online, your website can literally communicate volumes about your business.  If your business is used to building personal relationships with client’s you may feel that a website is impersonal.  But a well designed website can engage your customers and provide them with superior service.

It is Cost Effective

Unlike the continuing financial upkeep required on keeping a ‘bricks and mortar’ place of business operating, your website – after the initial investment of its development – is incredibly cost effective.  A website provides your customers and would-be customers 24-hour access to your company and its offerings.  While social media can tick off several customer service boxes, there is no other platform in which to share a concise overview of your company.

Everyone’s Gone Mobile

The CRTC reported in the fall of 2015 that two thirds of Canadians use a smartphone.  With so many Canadians going mobile that most likely means your current or potential customers are looking at your website on a smartphone or tablet.  By creating a responsive website, you ensure that no matter how your website is viewed your information and how you branded your company’s message is clear and accessible.

Extension of Your Brand

Your company website can become an integral part of your overall brand.  From elements of design to how you launch and promote your offerings, your website can reflect every facet of your business.  With the decrease of printed material your website is often your main marketing tool.  By working with a design team that will take your brand into consideration you are communicating your message with every click to your site.

Understanding your Client

Beyond creating your basic website, you can choose to invest a little more and incorporate analytics into your site.  This will enable you to learn more about your client and other visitors to your website.  By learning what attracts them and how people navigate your website you can then fine-tune your offerings, develop your business and take it to the next level.

How to Get Started

Since 2002 Insiteful Solutions has worked with 510 companies across 93 industries to create websites to target and attract customers.  Insiteful Solutions is able to work with and guide customers through the development of their website from conception to launch.  Getting started couldn’t be simpler, we are happy to provide a free 30-minute consultation about how we can work together to get your company on the web.